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Today's episode of The Qualys is from podcast #18 – Richard Isaacson, M.D.: Alzheimer’s prevention.
The Qualys is a subscriber-exclusive podcast, released Tuesday through Friday, and published exclusively on our private, subscriber-only podcast feed. Qualys is short-hand for “qualifying round,” which are typically the fastest laps driven in a race car—done before the race to determine starting position on the grid for race day. The Qualys are short (i.e., “fast”), typically less than ten minutes, and highlight the best questions, topics, and tactics discussed on The Drive.
Occasionally, we will also release an episode on the main podcast feed for non-subscribers, which is what you are listening to now.
Learn more: https://peterattiamd.com/podcast/qualys/
Subscribe to receive access to all episodes of The Qualys (and other exclusive subscriber-only content): https://peterattiamd.com/subscribe/
Connect with Peter on Facebook.com/PeterAttiaMD | Twitter.com/PeterAttiaMD | Instagram.com/PeterAttiaMD
The Power Of Brand Consistency
The concept of branding is thrown around a lot these days but there’s few with a better handle on what that means than Bernt Ullman. Bernt has a weighty and impressive trail of success in fashion and branding with the likes of Donna Karan whom he took from 40m to 250m in international revenue. Roland and Bernt talk today and garner some great takeaways for you, our listeners.
Mr. Ullmann has been the trusted business acceleration expert by CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He’s arguably the world’s leading expert in celebrity brand development, brand management, licensing and distribution, and monetization - having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. The brands he has worked with have generated over $6 billion dollars in global sales, and as such, some call him the “6 Billion Dollar Man”. But Bernt didn’t start out in high fashion, he had a more down-to-earth start with his launch of Scandinavia's first home delivery pizza service, Pizza Pronto, in Copenhagen.
All that to say, we think you’ll enjoy his story and will benefit from his experience! If you want to dive deeper, check out his website and his book, the Billion Dollar Branding Blueprint.
"You cannot be 'best in class' within every single product category. It's just not even credible... I believe in concentrate and dominate. Be really, really good at what you're good at. If you want to be a global lifestyle brand, you need to have a number of different product verticals, but it's not logical that you're the best operator for every single vertical."- Bernt Ullman
Listen For
“At the end of the day, brands are about trust". - Bernt Ullmann
Click to visit our website or find us on your preferred podcast player.
References and Links Mentioned:
The Power of Broke by Daymond John
The Billion Dollar Branding Blueprint.
Contact & Follow Roland
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Contact & Follow Bernt Ullmann
At his Website
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Balaji Srinivasan has quite the CV: CEO and co-founder of Earn.com, CTO at
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