Podiatry Legends Podcast

Mark Caldwell is the owner of Feetology Podiatry Centre in Victoria Point, Brisbane, and over the past twenty-plus years, he has honed his skills as a podiatrist, business owner and mentor.

Mark's first job had no mentoring, which is why he places so much emphasis on this aspect of his business and encourages other business owners to do the same. If we want younger podiatrists to stay in the profession, we all must try to mentor them properly.

In this episode, we discuss:

• How your interest in podiatry changes as you gain experience and see more varied patients.
• The importance of choosing the right employer, especially when you first graduate.
• Why he wanted to work for himself and control his destiny.
• Purchasing an existing podiatry business and building it from a two-day-a-week practice to employing multiple podiatrists.
• Focusing his time and energy on building Feetology and not taking a second job to supplement his income in the early days.
• How Mark and his wife Ariella decided on the name Feetology.
• Growing as an employer takes time.
• His Unofficial Pracsuite Users Group on Facebook (currently 160 members).

Final Tip

Keep challenging yourself as you go through your career, and keep looking for new things to do and to learn. It will keep you fresh and excited about our profession.

If you would like to connect with Mark Caldwell, you can email him at [email protected], and if you have any questions about this episode, please email me at [email protected]

Have you visited the Podiatry Legends Podcast website yet?

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

PODIATRY BUSINESS OWNERS CLUB

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

MY YOUTUBE CHANNEL

Have you checked out my YouTube Channel – Tyson E. Franklin? I upload videos of my podcast interviews and other short educational videos here.

Scott Ginsberg holds the world record for wearing a name tag longer than anyone else, and he was so committed to the record he got his name tag tattooed to his chest...that's commitment. In his spare time, he has also written 50 books and 11 music albums.

I was fortunate to meet Scott in 2009 in Cairns when he was touring Australia. When we met, he gave me his business card, which read, "Hello, my name is Scott's Friend", and on the back, it has ten philosophies he lives by.

It was so unique I still have it in my possession today, and I read it often.

To see the FULL SHOW NOTES, please visit the Podiatry Legends Podcast website - https://www.podiatrylegends.com/blog/ AND If you have any questions about this episode, please email me at [email protected]

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

LIVE EVENTS

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

PODIATRY BUSINESS OWNERS CLUB

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

MY YOUTUBE CHANNEL

Have you checked out my YouTube Channel – Tyson E. Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Narelle Montgomery is the owner of Sutherland Podiatry Centre in New South Wales, and after 35 years, she has gained a lot of podiatry and business wisdom others can learn from, which is why I wanted her as my guest.

(00:00) Introduction

(01:15) What got you into Podiatry in the first place?

(05:28) Do you remember your first conference?

(11:42) Better retention when you write notes.

(13:29) Ad: 2-Day LIVE Podiatry Business Reboot, Brisbane 17-18 Nov. 2023

(15:21) Did you want to work for yourself?

(19:16) Mindset

(22:29) My mum was diagnosed with stage four pancreatic cancer in April 2020

(34:06) You've been in Podiatry for 35 years, what have been positive changes?

(38:10) I think podiatrists stop learning because they stop enjoying it.

(43:07) Find what area really interests you, even if it's just cutting corns and calluses; there's nothing wrong with that.

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you. Please email me at [email protected]

Upcoming LIVE Events If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

Focusing Question: What is the ONE THING I can do such that by doing it, everything else will be easier or unnecessary?

If you want to ensure you're getting the right work done, then The One Thing is the book you must read. (Reviewed by Tyson E. Franklin and Carly O'Donoghue from Stepping Out Podiatry).

Available from Amazon

If you have any questions about this episode, email me at [email protected].

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.

Jacqueline Simoneau is a 2X Olympian (Rio 2016 & Tokyo 2021) and multi-World Series Medallist in Artistic Swimming. In this episode, we dive deep into the mental fortitude required to juggle a competitive international sporting schedule while studying podiatry at the University of Quebec.

Other topics we discuss: Thriving under pressure, the benefits of keeping yourself busy, the importance of time management and what it is like to hold your breath underwater for a staggering 5 minutes and 11 seconds. And yes, it is painful.

Jacqueline also collaborates closely with the International Olympic Committee (IOC) to develop a ground-breaking project to address the UN Sustainable Development Goals.

If you would like to connect with Jacqueline, you will find her on LinkedIn, and you can also email her at [email protected]

If you have any questions about this episode, please email me at [email protected]

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Ted Jedynak wants to inspire podiatrists to maximise their MSK skills and services.

He has mentored and trained health practitioners globally in Manual Therapies since 1996 and business-mentored clinic owners who want to increase their MSK services. In his retirement, Ted continues to be a trainer and mentor but, due to high demand, focuses on delivering excellent online training in Manual Therapies and Professional Development.

In this episode, we discuss:

• Increasing MSK Services and learning how to implement the business side of things.
• Why you need to have logistics to grow your MSK business.
• Planning your next move as your business grows.
• Having an extra set of eyes that can see things you cannot see; that's the benefit of having a business mentor.
• Why every podiatry business owner should set a goal to buy their building.
• Communication skills are needed to understand what your patients want to achieve with their podiatry treatment.

Yeah-but

When you're given advice, if you ever catch yourself saying yeah, but...my patients are different, or you don't understand, my clinic is in a lower socioeconomic area, you need to stop. It's just a belief you have in your head, and it doesn't mean it's true.

Price Is Your Choice

Generally, you get what you pay for, and the price usually equals quality. This is not always true, but it is a common belief. A $200,000 car will always be perceived as better than a $20,000 car.

"Someone will always be the most expensive, and someone will always be the cheapest; it's your choice which one you want to be" - Ted.

What patients can and cannot afford is non of your business. You are responsible for offering the patient the best treatment possible and letting them decide if they can afford it. Don't use their socioeconomic situation as an excuse to decide for them.

"Biggest demons are in your own head" – Henry Ford

Pride In What You Do

A health practitioner's business often reflects them as a person. When you see a tired-looking clinic, the owner will also look tired. In contrast, the owner of an upbeat, energetic and professional-looking podiatry business will be positive, enthusiastic and professional. They are also very proud business owners.

Ultimately, you've got to provide a quality service and give the patient an experience worth sharing.

And yes, there are price shoppers out there, who may tell you you're too expensive, but is that who you're trying to appeal to? If not, keep building the business the way you want to see it in the future.

Ted's Upcoming MSK Business Building Bootcamp (Sep 4 - Nov 9) - 8 Weeks

Key Elements Covered:

1. The MSK services you LOVE doing (and are more profitable) - Identify & commit
2. Proactive Practice Method™ (Structured Evidence-Based Treatment Plans)
3. Compassionate Inquiry™ (Communication techniques to educate & enrol patients)
4. Mavulous Messaging (Marvellous+Fabulous marketing messages to have patients say YES)!

To learn more, follow this link:

https://www.tedjedynak.com/a/2147619765/AEXQjrt2

If you have any questions about this episode, please email me at [email protected]

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Are you aware that your assumptions, beliefs and personal biases towards metrics, numbers, KPIs and other data may damage your treatment outcomes with certain patients?

My guest, Joel Lindner from Studio Podiatry in Brisbane, believes numbers are fundamental in health care and evidence-based practice, and I wholeheartedly agree.

University Lecturers Tell Lies

We have all heard stories from students about lecturers warning them about employers who want to measure numbers and keep metrics on their employees' performance (KPIs), almost to the point of frightening the students before they even graduate, which makes no sense because universities and lecturers do the same thing through exams.

An exam is merely a performance review. Your lecturers want to know that you have listened, studied, and understood the content. They want you to be competent so you don't hurt anyone, and good employers want the same for you and their patients.

More Education is Needed in the Industry

The podiatry profession needs to understand better why numbers and metrics are essential.

Wouldn't you like to know if you're doing a great job, and if you're not doing well, have an opportunity to get better so you don't end up in front of the registration board?

Underservicing Patients

A lot of podiatrists have a fear of being seen as overserving patients, but what about underservicing? Underservicing seems to be a bigger problem in podiatry, and often it comes down to a lack of good communication skills.

Numbers and metrics (KPIs) are used to help with your communication.

Competitive People Love Numbers

A-Type Players like numbers and metrics because they are usually on a continual path of self-improvement. C-Type Players reject them because it makes them uncomfortable and highlights their deficiencies.

B-Type Players can become A-Type Players once they better understand numbers and how to use them to improve their performance.

Who Do You Want in Your Team?

If you put an A-Type Player in a business team, productivity will be lifted by 30% by the whole team; however, if you put a C-Type Player in a business team, the opposite occurs, and productivity drops by 40%.

That's a massive difference.

Assumptions

Knowing your numbers takes away assumptions of care and instead leads us to facts of care. It changes possible outcomes to probable outcomes.

You can't get a PhD without knowing the numbers and having data to prove or disprove a theory, yet some lecturers with PhDs will say employers shouldn't use them. That makes no sense.

If you don't reappoint a patient for a review visit, and they never return, you cannot assume you've fixed them, and believing you have because they didn't come back without any evidence they are better is arrogant. It may also reinforce inaccurate beliefs about rebooking patients.

The truth may be the opposite. You did not help them, and they have gone elsewhere for treatment. We've all had patients tell us this.

Changing Beliefs

If you think numbers, metrics and KPIs are evil, you should stop and ask yourself WHY you feel this way and consider where your beliefs have come from. Did they come from family, friends, past employers, lecturers or your own experiences?

Then, start searching for new information. Beliefs can change quickly when further information and evidence is presented.

Look for information that proves and disproves your current beliefs.

For example, some podiatrists would have no idea why they charge what they do and when you challenge them to increase their fees, their beliefs jump to the forefront, and they will tell you why their patients cannot afford it.

Is it true? Can they not afford it, or is it just a belief?

KPIs Remove Biased Beliefs And Assumptions

If you have a team of podiatrists and your KPIs show that, on average, each patient pays $100 per visit, KPIs will shine a light on an under-performer who is averaging only $60 per patient, and they allow you to catch this before it gets out of hand.

Assuming a patient cannot afford specific treatments and making the decision for them is not allowing the patient to have informed decision-making.

The most expensive belief system in your life is the one that costs you money. They won't rebook because….

If you want to connect with Joel Linder, his email is [email protected], and you will also find him on LinkedIn.

If you have any questions about this episode, please email me at [email protected]

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

In last week's episode, Dr Rob Hermann shared a personal story about being diagnosed with a Leiomyosarcoma in his lower leg.

I could have kept it in Ep 285 - Current State of Podiatric Surgery in Australia; however, it was a significant event in his life, and I didn't want it to be missed or overlooked, so I decided to edit it out of the original recording and create a separate mini-episode.

I think you will enjoy it.

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement.

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.

Dr Rob Hermann explains some significant developments happening in Australia regarding Podiatric Surgery, which will benefit the whole profession.

Please view and share this video to support the request by the Australasian College of Podiatric Surgeons (ACPS) request for Medicare funding for podiatric surgery.

Why Podiatric Surgery Should Be Funded by Medicare https://youtu.be/xt4T6s4sjuE

If you wish to further support the push for MBS funding of podiatric surgery, don't hesitate to get in touch with the ACPS Assistant Secretary: [email protected]

An information package will be sent to you explaining how to contact your local Federal Member of Parliament to request they support MBS funding of podiatric surgery.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.

If you want to have a prosperous podiatry career, you need to limit the amount of time you spend with negative people, and this episode highlights why this is of the utmost importance.

The five people you associate with the most will have a lasting affect on you.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.

If you'd like to learn more, please email me at [email protected]; otherwise, you can go directly to my online calendar to schedule a Zoom meeting.

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the UNCUT videos of my interview podcast episodes and short educational videos.