Podiatry Legends Podcast

Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist.

Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems.

"Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients".

Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM

The process is quite simple:

1. Attract patients with excellent website content and SEO.
2. Once they're on your website, convert them to an appointment or give them further information in exchange for their email address.
3. When you have their email address, you should market to them.

We also discuss:

• Using Google and YouTube searches for topics.
• Refining your perfect patient and creating content for them, and only them. Make your content specific.
• Making your patient the hero of the story.
• Building a Storybrand.
• Creating a "Foot Freedom Plan".
• Write about what the patient wants, not what you do.
• Giving patients a simple plan to follow.
• Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised.
• The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed.

If you have any questions about this episode, you can contact Tom Foster at [email protected] to you can email me at [email protected]

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it.

This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville, Tennesee, to catch up with my friend Jeff Petersen and stay at his music studio, Interstate Music. My final destination was Chicago to run a podiatry marketing workshop and attend my first NFL game (Chicago Bears V Las Vegas Raiders).

In summary, it was a trip full of unexpected ups and downs, but in hindsight, those ups and downs made the trip memorable and gave me many personal takeaways.

If you want to read my full 2500-word blog article, you can visit the Podiatry Legends Podcast Website at www.podiatrylegends.com and look for Episode 302.

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can visit my website, www.tysonfranklin.com or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care.

Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work.

Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link https://www.youtube.com/watch?v=h89FY246ozc and the audio is on the podcast.

If you have any questions about this episode, please email me at [email protected]

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

BUSINESS COACHING

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website www.tysonfranklin.com for more information or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. If there are no current events scheduled, there will be some soon.

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN?

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner.

We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics.

Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance.

Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats.

Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees.

If you would like to contact Hayley, you can send her an email at [email protected], and if you have any questions about this episode, please email me at [email protected]

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at [email protected] or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS.

YouTube

Have you checked out my YouTube Channel - TYSON E FRANKLIN?

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas.

Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great.

If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit.

If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at [email protected]

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.

I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.

All you need to do is email me at [email protected]; or go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

YouTube

When you get the chance, take a look at my YouTube Channel, Tyson E Franklin.

Rebecca Eakins, from Buderim Foot & Ankle on the Sunshine Coast, Queensland, is one of the most inspirational and down to earth podiatrists I've had the pleasure of interviewing. After graduating with dual degrees in Podiatry and Human Movements from the Queensland University of Technology (QUT), she worked on the Sunshine Coast before eventually moving back to her North Queensland hometown of Ayr to be closer to family.

Several years later, in February 2020, Rebecca returned to the Sunshine Coast to open her own podiatry business, just before the COVID-19 pandemic hit. Through perseverance and community involvement, Rebecca overcame these challenges to establish a thriving clinic.

She enjoys helping everyone, from children to athletes, maximize their health through podiatry. Rebecca's story shows that you can achieve your dreams, even in the face of adversity, with passion and grit.

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected]

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

Cameron Bennet is the owner of My Family Podiatry, a private practice on the north side of Brisbane, and he is passionate about providing the highest level of patient care and elevating the standard of the treatment supplied by podiatrists.

He initially worked in Tasmania and Brisbane for a big corporate company, which was great because he always knew he wanted to have his own business and thought this was the best way to gain experience as a podiatrist and seeing how a podiatry business was managed before heading out on his own.

In this episode, we cover:

• Why new graduates underestimate their abilities early on in their careers.
• Starting small and limiting your overheads when you first start your business.
• Getting out there and educating referrers and the general public.
• Employment mistakes. It's essential to get the right person that fits your team.
• Having enough confidence to have a crack and not give up too early when treating patients.
• Imposter syndrome and how it impacts our perception of ourselves in the healthcare arena. Our scope of practice far exceeds other allied health professionals.
• The dirty 'S' word - Sales.
• The importance of sales and sales scripts in healthcare. Sales scripts help to overcome feelings of doubt.
• Some podiatrists don't like the word sales, but if you're rebooking patients, you're selling.
• Building confidence through small wins.
• Delivering confident treatment plans and transferring that to your patients with planned treatment pathways.

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected]

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

If you're new to marketing, this book, This is Marketing by Seth Godin, is not for you, but if you know you love marketing and you've enjoyed Seth's other books, then you're going to love it.

To be honest, it's not an easy book to read, but we guarantee that if you give this book the time and effort it deserves, you will be wiser for the experience. (Reviewed by Tyson E. Franklin and Carly O'Donoghue from Stepping Out Podiatry).

Available from Amazon

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected]

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the UNCUT videos of each podcast episode and short career and educational videos.

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

Shannan Clark is a Scottish podiatrist based in Troon, Ayrshire. She graduated in 2017, and after six years of private practice, she was encouraged to use her knowledge and experience to become a Registered Scientist.

Becoming a registered scientist is a valuable achievement in podiatry, offering numerous benefits. It signifies a commitment to upholding high standards and applying scientific principles in everyday practice.

Reflective Learning

By gaining this professional recognition, podiatrists enhance their confidence and credibility among peers, patients, and employers. Registered scientists can reflect on their practice, delving into their experiences to identify areas of growth and improvement. This process promotes continuous learning and personal development, making them more effective healthcare providers.

Additionally, it fosters collaboration with colleagues, sharing insights and best practices. Becoming a registered scientist opens doors to new opportunities and career advancements, allowing podiatrists to expand their horizons and contribute more meaningfully to the healthcare community.

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected]

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.

In this episode, I reconnect with Dr. Sanjay Sharma, a pioneering podiatrist revolutionising podiatry and foot care in India. Since appearing on the show three years ago, in 2020, Episode 103, Dr Sharma has established Foot Secure, a network of clinics providing complete podiatry services across Bangalore.

Sanjay and his team treat up to 200 patients at their five locations daily, focusing on diabetes-related foot complications. Through early detection and intervention, Foot Secure has reduced below-knee and bony amputation rates to just 2.7%, a dramatic decrease from India's average of 19% across all hospitals.

Chapters:

(01:12) We still do not have a podiatry program in India.

(03:59) 1.4 billion people are screaming out for podiatrists.

(05:37) Foot Secure provides comprehensive foot care for diabetic patients in India.

(10:26) How Podiatry is funded in India.

(17:52) Technology is key in addressing podiatric ailments and diabetic foot ailments across India.

(28:17) His podcast, The Great Indian Podiatry Show, has helped reach out to other countries.

If you want to contact Dr Sanjay Sharma, you can email him at [email protected], or you can visit his website at www.footsecure.com

If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected]

PODIATRY BUSINESS COACH

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.

If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.