Podiatry Legends Podcast

If you think entering business awards is a bit WANKY, we're here to tell you it is the exact opposite. Joe Keain is the co-owner of Pod Fit Podiatry, and he was named Australian Podiatrist of the Year at this year's Allied Health Awards. Joe and I encourage all podiatrists to step up and positively represent the podiatry profession when the opportunity arises.

This year there were over one hundred podiatrist submissions, and in this episode, Joe explains the five key questions he had to answer that formed a major part of his application.

We also discuss the benefits of entering awards, whether you win or not, and how to use the awards process in your marketing to build social proof with your community.

If you have any questions about this episode, please email me at [email protected].

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

Zoe Wilson is an MSK Podiatrist based in the Lake District in the north of England and the owner of ZW Clinics and ZW Footcare Solutions. After completing her degree in 2015, she studied and completed her Master's in Theory of Podiatric Surgery in 2019.

Zoe worked as an employee in various settings across the UK, but she had a burning desire and passion for working for herself. She opened her first practice in 2017, ZW Foot & Ankle, and opened her first multidisciplinary practice in November of 2021, ZW Foot & Lower Limb Centre.

In this episode, we discuss the following:

• Her burning desire to work for herself.
• What she learnt opening her first clinic.
• Why practice ownership is not for everyone.
• Why she likes to move forward when others are cautious.
• Winning a major business award in the UK and what you learn about yourself and your business as you move through the process.
• Why business awards are great for the podiatry profession.
• How she developed her footcare product range.
• Giving back to the profession that has done so much for her.

On the 4th and 5th of February, 2023, together with Dr Dough Richie, George Flanagan and Martin McGeough, they will be running a two-day event, Diagnosis, Prescription and Casting of the Richie Brace. For details, you can email Zoe at [email protected].

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

This week's podcast episode is a solo show where I review my most recent USA trip, visit Interstate Music in Wisconsin, a few cool Podiatrists in Illinois, and attend my favourite business event on the calendar, Business Black Ops in Tempe, Arizona.

I also approached this holiday (work trip) with a different mindset; I approached it with the intent to learn something new or experience something new every day...AND I DID.

To read more detailed notes, please visit my website

If you have any questions about this episode, please email me at [email protected].

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

Geoff Dowling initially studied prosthetics and orthotics at university and then went back to complete podiatry. Geoff worked closely with a foot and ankle surgeon for three years and saw many foot and ankle pathologies. Through this experience, he also saw many ineffective orthotic devices.

After starting his clinic, Geoff was disheartened to see that orthotics were not delivering the best clinical outcomes, so together with his wife, Noura, they decided to design a new type of device, Modulign Orthotics.

Business Coaching

Are you looking for a business coach who thinks differently? If you are, please reach out and let's have a chat to see if we're a good fit for each other. Visit www.tysonfranklin.com

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

Kent Sweeting graduated from the Queensland University of Technology, Brisbane, in 2004 and over his career, he has kept saying yes to every opportunity presented to him.

This 'just say yes' attitude has been integral to developing his career from clinical podiatrist and owner of Performance Podiatry & Physio to researcher and eventual owner of Queensland Orthotic Lab.

In this episode, we discuss the following:

• Why he decided to leave a well-established running clinic to pursue a broader scope of podiatry practice.
• Setting up his practice with his brother.
• The tough learning curve of business ownership.
• Patients can wear you down over time.
• Buying the Queensland Orthotic Lab.
• Why saying yes made a huge impact on his career.
• Saying YES leads to other opportunities. Some you don't see coming.

If you have any questions about this episode, please email me at [email protected].

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

Comprehensive Treatment of Hallux Limitus: Myofascial, Musculoskeletal & Mental Considerations.

Hallux Limitus can be a debilitating and painful condition, progressively worsening if left untreated or treated incorrectly, and my guest, DL Walker, is a Corrective Manual Therapist specialising in foot and ankle dysfunctions.

In this episode, DL will explain her approach to successfully treating hallux limitus and how you can immediately apply this knowledge to your patients. We also discuss:

• Why it is important to get to the root cause of hallux limitus.
• When it hurts is more important than how much it hurts.
• Predisposing Factors: Biology versus Functionality.
• Why do you need stability in order to have mobility?
• Release, Realign and Reinforce the joint.
• What is Functional Manual Therapy?
• Are you looking at a restriction problem or a stability problem?
• Five important processes:
• Reduce Inflammation
• Protect the joint
• Stabilisation
• Mobilisation and release of connective tissue around the joint.
• Adjust the mindset.

If you would like to connect with DL Walker or learn about any of her upcoming courses, please visit www.dlwalkerconsultant.com

If you have any questions about this episode, please email me at [email protected].

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

Dr Brandon Macy is the owner of Clark Podiatry Centre in Clark, New Jersey, and he has run a very successful solo practice for the past 41 years. As his business grew, he did consider employing another podiatrist; however, bigger is not always better, so he decided not to go down that path and instead focus on training his team and making his business more efficient.

Within his business, he has also established a niched paediatric practice called the New Jersey Children's Foot Health Institute, and even though he is a solo practitioner, his business joined the New Jersey Podiatric Physicians & Surgeons Group (a supergroup) in 2014.

In this episode, we discuss:

• Not getting overwhelmed as the business grows.
• How and why he set up a niched paediatric business within his primary business.
• The benefits of joining a supergroup.
• Why do you need to connect and network with others, especially as a solo practitioner?
• The importance of finding your patient's WHY. Why do they have a foot problem?
• How coaching helped him establish his niche.
• How you can run a solo business and still have a life.

If you have any questions about this episode, please email me at [email protected].

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

For the sake of the podiatry profession, every podiatrist needs to start valuing what they do. They need to back their knowledge and skills when treating foot and ankle problems, and they should never take a backward step when dealing with other healthcare providers.

My guest, Dr Richard Chasen, is the owner of The Lower Limb Clinic in Melbourne, Victoria, and was previously on Ep 99 – More Than Just A Pod; on this episode, we discuss why most podiatrists live the life that happens to them instead of the life they want.

Misconception

When it comes to your career, you have the choice to do what you want, and GPs should not control you, nor should they be in a position not to make you sink or swim.

Also, there's a misconception that allied health professionals are a diluted version of a GP. This is not true; we are all professionals in our own right.

If you don't believe in what you do, why should your patients?

Communication & Discounts

What you say to a patient only accounts for 8% of your communication; the rest comes from your body language and facial expressions.

If you're giving patients a discount or spending more time with them each consultation, it's useless unless the patient is aware you are doing this. If you provide them with a discount, point it out. If you're spending more time with them, over and above what you usually would allow, make sure they know this.

You lose value in the consultation by not communicating all the extra things you for them that they may take for granted.

Extra Time May Be Hurting Your Business

When you spend extra time with patients because you do not have a patient booked immediately afterwards, do you know it could annoy your patient, especially if they need to be elsewhere?

They may be asking themselves, is this going to happen every visit? Or, they get used to the extra time, and when you cut it back to the correct amount of time, they will think they've been underserviced.

Price Rises

As soon as you put your prices up, it adds value to your skill set. Patients chasing the cheapest podiatrist don't care who they see or the quality of the work.

If you value who you are, your patients will value you as well.

How Do Podiatrists Run A Bulk-Billing Business?

The only way a podiatrist can run a bulk-billing practice is by not knowing their numbers or not understanding how revenue and profits work.

Or, they've set the bar so low for themselves and over time, they have devalued who they are and what they do.

You can't say you're the best at treating a particular problem in the foot and ankle and then not charge correctly. Incongruency will kill your business.

Side Note

If you needed neck surgery and one surgeon said they could do it for $4500 and the other said they would do it for $450, who would you choose and why?

7 Things That Happen When You Charge More?

1. You provide a better patient experience.
2. You can attend better CPD (National and International)
3. You can attend more events, conferences and workshops.
4. You'll have more up-to-date equipment.
5. You can offer more treatment services.
6. You'll have a happier team.
7. You'll be a more content employer, parent and partner.

If you think you're not worth what you're charging, then you're right.

Give Patients an Experience

When patients visit your podiatry business, you need to make their visit an experience, not just a transaction. No different to going to a top-end restaurant.

Be the Best

If you want to be the best in the foot and ankle space, and you think podiatrists are the best profession to look after that space, you have a responsibility to do a couple of things:

1. You've got to be the best at it, and you've got to know your stuff when it comes to treating the foot and ankle.
2. You've got to communicate with other people (referrers, etc.) to help them understand that their patients are better off seeing you because you're in the foot and ankle space all the time.
3. Educate the patient to help them understand the importance of their treatment.

Final Tip

You have a responsibility to be a podiatry futurist. Where will the world be, and what is the next stage for podiatry? Try and skate to where the puck is going to be, not where it's been.

If you have any questions about this episode, please email me at [email protected]

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

Kirsti Mann is the owner of The Dance Clinic and Highett Podiatry in Melbourne, Victoria, and she is known as the Dance Podiatrist and renowned for her work with dancers.

Kirsti enjoys the challenge of a difficult injury, and her 'Return to Dance' program has been instrumental in building a collaborative environment with teachers, other allied health professionals, doctors and the dancer to achieve the best outcomes for each dancer.

In this episode, we discuss:

• Opening her first business within 12 months of graduating.
• Positive and negative experiences with employers.
• Why it's the employer's responsibility to look after new graduates.
• The need for Dance Podiatry.
• Pre-Pointe Assessments
• Creating a sub-business based on your interests.
• Spending time on your special interests within podiatry will make your job and career far more exciting.
• Approach your employer and talk about the special interests you have. They may be excited to help you introduce this special interest into the clinic.
• At 32 years of age decided to have a baby via IVF.
• Podiatry offers you flexibility and a great lifestyle.

Final Tip

Remain Positive and maintain a positive outlook. Really connect with your peers and form good relationships.

If you want to contact Kirsti and learn more or attend one of her upcoming Online Workshops, please visit thedanceclinic.com.au.

If you have any questions about this episode, please email me at [email protected]

Business Coaching

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

When a podiatry business grows, you end up with a team, and that team needs to be led, and how you lead them will leave both positive and negative traces, which are referred to as Green Traces (positive) and Red Traces (negative).

In this episode, I am joined by Paul Kinkaid, an Executive Leadership Coach and retired Commando-trained Lieutenant Colonel in the British Army, and we're discussing how private practice owners need to step into the leadership domain if they want to thrive.

We also discuss:

• The difference between leadership and management.
• Self-awareness.
• The best leaders are always studying leadership.
• How you lead could be based on elements you've seen before, but did these examples of leadership leave positive traces (Green) or negative traces (Red) on you?
• Not asking questions results in the Law of Unintended Consequences.
• Difference between servant leadership and servile leadership
• A good leader will have a clear INTENT (Goal) and they need to paint this picture of the future for their team to follow.
• How a business benefits by creating leaders instead of followers.
  • Followers will ask you constantly what they should do next, whereas leaders will tell you what they intend to do next and will keep moving forward.
  • Creating leaders around you creates more space in your diary and mind, allowing you to be more strategic in your thinking.
• Managing processes is not leadership.
• Born leaders are doing leadership by default. This is also no good leadership.

Three guiding principles of forensic leaders:

1. Lead from a position of care.
2. Notice people and, where appropriate, give recognition or notice when they are struggling and lean in and help out. That's when the leader gets their hands dirty. They see patients when it's busy and when required, they get back on the tools.
3. Be appropriately transparent and communicate your intent - your vision, your purpose, and your strategy in a compelling way so everyone understands their part in the plan and therefore they're going to get on board.

Doing the right thing always leaves GREEN traces on people and doing the wrong thing will leave RED traces.

The standard you walk past is the standard you accept.

You've got to sweat the small stuff; you've got to look at the details; they are that important.

When you start leading poorly and leaving red traces on your team, the good people will leave because they back themselves to get another job, and the less than good people will stay. This is damaging for your business.

Forensic Leadership - pay attention to the guiding principles and traces.

4 Key Questions

1. What will happen if I do it?
2. What won't happen if I do it?
3. What will happen if I don't do it?
4. What won't happen if I don't do it?

When you put the answers to all these questions through the forensic leadership filter, what green and red traces are going to be left and what is the impact on my people, then you know what the right decision is.

Every successful podiatrist leaves clues, green traces, and every unsuccessful podiatrist also leaves clues, red traces.

If your employer says the wrong thing in a meeting, you can easily say that was a bit red, or if was very red, you could say that left a really big red trace. As an employer, you don't want to leave red traces.

Habit stacking

When you get up in the morning, what version of you has gotten up? Sometimes you're just grumpy, or maybe you get cut off on the road on the way to work. Be aware of how you feel, as this will influence your leadership ability that day.

Make leadership deliberate, conscious and intentional.

Think about how you lead, the traces you leave on other people, and the traces that are left upon you, and you have to own those traces.

Combine that with a compelling narrative that gives the intent in a clear and compelling way you will have a fantastic team.

If you want to connect with Paul Kinkad, you can find him on Linkedin, or you can visit his website, Forensicoutcomes.com or send him an email at [email protected]

If you have any questions, please email me at [email protected]

Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit.

Are you SUBSCRIBED to my YouTube Channel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas.

Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business.