Podiatry Legends Podcast

Joel Lindner is the owner of Studio Podiatry in Brisbane, Queensland, and he is an avid goal setter and has a passion for helping others achieve their potential.

Joel spent five years as a professional tennis player on the ATP World Tour, transferring what he learned as a professional sports player to his podiatry career and business. If this episode does not inspire you, you must seek medical help.

In this episode, we discuss:

• The many benefits of having a profitable podiatry business.
• Resilience, Disciple and Goal Setting
• Micro-goals leading to your macro-goals
• Dealing with failure.
• Get yourself back in the game mentally.
• Why dwelling on mistakes will not make you better.
• Identifying mistakes and making the required adjustments.
• Goals are based on your KEY PURPOSE.
• Aligning your team with the purpose of your business.
• Culture Fit.
• Your treatment outcome is more important to the patient than your chosen modality.

If you want to connect with Joel, you will find him at Joel Linder on Linkedin, or you can email him at [email protected].

Final Tip

You've got to find your intrinsic purpose. There will be ups and downs in your career, but you need to keep a level head, and you will work through any adversity.

Have you decided to grow your podiatry business? If you have, let's talk. You can email me at [email protected]; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Emily Smith owns three sports podiatry businesses in Sydney, Australia. In this episode, she explains her passion for sports podiatry, why she bought into these businesses and how hard work grew them over three years.

Emily played hockey at quite a high level. While playing, she suffered from ongoing shin splints, which were alleviated with prescription orthotics, which sparked her interest in podiatry.

Topics we discussed:

• TEAM CULTURE:
  • Never employ out of desperation; it's a sure-fire way to failure. Your team must fit your culture.
  • When Emily interviews a potential new team member, only one out of ten questions is clinical; the rest are used to determine if they will be a good fit.
  • You can always get them back to assess their clinical skills.
• What it is like to be part of a larger sports team.
• Building your reputation takes time.
• Intrinsic Fulfilment
• The benefits of simplifying the examination process.
• COMMUNICATION:
  • It is essential to be able to communicate your findings with your patients.
  • The more they understand, the better they will follow your instructions.
  • Fancy gadgets and diagrams can often confuse your patients. Keep your explanations simple.
• The importance of experimentation and unravelling what you find.
• NICHING:
  • Niche down on what you are good at and interested in, and then refer the rest to others.
  • Focus on your core skills, improve upon them and maintain your message.
  • You will lose your message if you dilute your skillset.

Final Tip:

Be willing to experiment. What we're taught doesn't apply 100% clinically all of the time, and trying to put someone in a box is never a good plan; you need to be more flexible.

Have you decided to grow your podiatry business? If you have, let's talk. You can email me at [email protected]; otherwise, visit my website to learn more, www.tysonfranklin.com

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

In 2020, Jason McAninly was crossing the road with a friend when a car ran a red light and ploughed directly into them. After being thrown 12 metres from the impact, Jason suffered multiple lower limb ligamentous injuries, fractures, hand and arm injuries, and a fractured lower back. 

In this episode, Jason explains not just the physical hurdles he had to overcome to get back to work but also the mental struggle, made worse by his marriage breaking down and long periods of isolation during Covid. 

We also discuss:

• Learning to prepare for things that can go wrong
• Understanding mental health.
• Intrusive Thoughts: We all have them. 
• A mental health injury should be treated just like any other injury. It takes time. 

If you want to connect with Jason, you can find him on LinkedIn and Instagram at @jmcpodiatry.

Do you want to make more money and work fewer hours? 

If you have, let's talk. You can email me at [email protected]; otherwise, go to my website www.tysonfranklin.com and read my coaching details.

Youtube 

I upload all my educational and podcast videos to my YouTube channel, Tyson E Franklin  
Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

At the end of this episode, I share my thoughts and takeaways from each of my five guests.

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at [email protected]; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded.

So over the past three months, I interviewed several ex-podiatrists, and I think I have gathered some fascinating information that needs to be shared.

I want everyone to be aware that the purpose of this episode and next week's episode (Ep 210) is to shed some light on this problem and, hopefully, find some solutions.

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at [email protected]; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded.

Sarah was immediately on my radar after seeing her listed as a speaker at the most recent online OSGO Foot & Ankle Show. She talked about Utilising Orthotic Therapy in a Painful Pes Vavus Foot & Ankle.

• Her journey into sports podiatry.
• Becoming a sports podiatrist was always her plan; however, she was advised against it.
• Understanding biomechanics did not come easily and was initially very frustrating.
• Having great mentors and having them challenge you.
• Going out of your way to learning the skills you do not have.
• The highs and lows of setting up her own business.
• The importance of having friends in and out of the profession.

"Be inspired by the people you associate with".

Find something you're passionate about in podiatry and specialise in it, and find a mentor that can help carve the path.

You can connect with Sarah via email at [email protected] or on Instagram @momentum_footandankle.

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at [email protected]; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Have you ever looked at a competitor's podiatry business and thought, geez, everything about their business seems so professional? There's a good chance your potential patients are thinking the same thing if you have.

When it comes to developing your business brand and credibility, I highly recommend engaging the services of a top-notch Graphic Designer.

Today, my guest is Leticia Moran from Moran Creative, who has been responsible for all my current logos, etc., over the past eight or so years.

In this episode, we discuss:

• Brand Consistency.
• Developing your brand asset.
• What Fiverr does not offer.
• Credibility with your patients and instilling confidence.
• Logo orientation and Social Media.
• What is a STYLE GUIDE?
• Using a graphic designer sooner rather than later saves you money and time long-term.
• Patients can tell when you've gone cheap; it's obvious.
• Developing a new brand versus re-branding.
• Knowing when it's time to re-brand and leave the past behind.

"Your logo is a reflection of your business confidence, professionalism and integrity".

Final Tip

When you approach a graphic designer, think about your ideal outcome. Do you want a redesign or a new logo and approach them with a clear plan.

If you want to connect with Leticia Moran, you can email her at [email protected], on LinkedIn, or direct message her, as she is in the Podiatry Business Owners Club on Facebook.

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at [email protected]; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

She now runs her own business and is a surgical assistant with a local Orthopaedic Surgeon.

• Waiting for the right opportunities.
• Persistence and resilience.
• Finding what you love to do in podiatry and focusing on that.
• Cut & Run patients.
• Setting up her own business.

"To not use your knowledge is a little bit insulting to our profession".

• Becoming overwhelmed and overworked, it's an easy trap to fall into.
• Being disciplined at work and not burning yourself out. You need to learn to go hard and then rest.
• Why podiatry is pandemic proof.

"You don't have to commit full-time to podiatry, part-time is okay and you can work aoround your kids and your family".

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Blake Withers works at Achieve Podiatry, located within a speciality sports medicine clinic in Newcastle, NSW. Most of his patients are musculoskeletal, which feeds into his particular interest in runners and paediatrics.

He also works at Newcastle University as a lecturer in Podiatric Biomechanics and as a clinical educator.

Blake was also on Episode 116: How First-Year Graduates Think In 2020.

• Why mentoring should come before money if podiatry is your career and not just a job.
• Your new employer may not be in a position to pay you more. You need to understand how numbers work within a podiatry business.
• Owning up to your mistakes when they happen.
• You are never going to be a weapon immediately after leaving university.
• Experience teaches you how to communicate and ask good questions to your patients.
• The Five Chimps Theory.
• Why you should make an effort to work with more experienced podiatrists in the areas of podiatry you want to know more about or get better at.
• Feedback from your employer improves and sharpens your skills.

When two podiatrists talk about a concept with open dialogue and an open mind to new information, they both benefit.

You can connect with Blake via his Instagram page @TheSportsPodiatryProject, and this is also the name of his podcast.

You can also find me on Instagram @tysonfranklin66.

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Dr Nicole Graf Freels is the owner of Lexington Podiatry in Kentucky, USA, and she is a true inspiration and trailblazer when it comes to doing things differently. She has developed a business that is 100% patient-centred and focused on every touchpoint.

This care and attention to detail with her patients is why her business has 1745 Google Reviews with a 4.9 Star-Rating.

In this episode, we discuss:

• Developing team culture and making sure every new team member fits as they should.
• Making an effort to make every patient feel special.
• VIP - Very Individualised Person

It doesn't always take a lot of money to make a patient feel special, it just takes a lot of intention, planning and management.

• Treat your team as good as you treat your patients and keep them happy because everyone is hiring.
• Benchmarking and setting up consistent protocols.

What is Mod Pod?

Mod Pod is short for Modern Podiatrist, a hand-crafted product range designed for podiatry patients.

When Nicole was younger, she spent a lot of time with her Grandfather, who was also a podiatrist, and she would help him make foot care products for his patient using natural ingredients.

Visit www.modernpodiatrist.com, and for bulk orders, you can email [email protected].

Final Tip

With marketing, you have to be authentic, and it has to be you.

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.