Podiatry Legends Podcast

Jonathan Small is the owner of Health First Foot & Gait Clinic in Southam, UK, and today we're talking about the importance of paying attention to online reviews.

Some years ago, Jonathan was the victim of a scathing 1-Star review, which said, Disgusting Man, Ladies Beware, and it wasn't until someone else pointed it out to him that he knew about it.

"There are a lot of online review platforms and you need to be paying attention".

If you get a negative review, use it as motivation to get more positive reviews. It's not the end of the world, but it can be more damaging if you don't respond.

Amazon

Amazone is one of the world's largest companies, and it only has a 1.8-star review.

• 51 % 1-Star
• 31% 5-Star

Only 18% of their reviews are in the middle (2-4 star reviews). Therefore it's clear that reviews are polarising, it's usually very good or very bad.

Do More Reviews Yourself

You should make it a habit of writing more reviews yourself because it will keep reviews fresh in your mind, which means you are more likely to talk about reviews with your patients.

"It's up to you to manage each platform because it's out there for all to see."

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Dr Timothy Shea has practised podiatry for 50 years. At 76, he is as passionate about podiatry today as he was as a student at the California College of Podiatric Medicine, learning from the early legends of our profession, Drs. Merton L. Root, William P. Orien and John H. Weed.

In this episode, we discuss: 

• Joint manipulation is not new; it's been around since the late '70s. 
• The Golden Years of biomechanics and learning from the best. 
• The birthplace of orthotics and the first laboratory in the US. 
• What is a functional orthotic? 
• Maintaining your passion for podiatry long-term.

"Understanding biomechanics comes from a combination of mastering the basics, plus experience". New Theories 

All the new theories in biomechanics are derived from the old theories. They've taken the basics of biomechanics and converted them to specific areas—for example, the biomechanics of sports medicine.

Final Tips 

Students: Take every opportunity to visit as many podiatry businesses as you can because you may never get the chance once you graduate. 

First 10-years: Learn all the basics of podiatry really, really well. Build a strong foundation. 

Next 10-years: Niche into areas you're really good at and become the best. You'll probably develop four niches over your career. 

 "You must be a doctor at all times, not just at work, because that's what everyone else expects. It's about protecting your reputation." Podiatry

Business Mentoring 

Have you decided to grow your podiatry business this year? We should talk and see if I can help. Please call me on 0408671966 or email me at [email protected], or you can visit my website tysonfranklin.com

Youtube 

I add my podcast episodes and other educational videos to my YouTube channel, Tyson E Franklin. If you like what you watch, please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

In this episode, my wife, Christine Franklin, joins me to discuss the benefits of working with your significant other.

We worked together for over 20-years, and of course, we had ups and downs, fears and doubts, but we overcame all these challenges to create multiple successful podiatry businesses.

"Your business success will be much faster when you have someone in your corner, and you will have a far happier family life. It's all about balance".

We have heard friends say they could never work with their husband or wife; they would kill each other, but we're proof that that's not always the case.

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

In this episode, my good friend Dr Jesse Green helps me celebrate my 200th Podiatry Legends Podcast episode. At the same time, I congratulate Jesse Green for reaching Ep: 350 on the Savvy Dentist Podcast.

Together, we will share some of the biggest takeaways from our guests and what we have personally learned, and there has been a lot.

I'm always surprised by what I learn when I listen to a podcast episode a second time.

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Dr Ivan Bristow was a guest on Episode 168, discussing Foot Dermatology; however, today, we're having a conversation about the benefits of writing letters, reports and referrals to our colleagues, professionals referrers and patients. Writing a referral and receiving a reply can be used as evidence is an opportunity for self-learning and forms part of your CPD.

In this episode, we discuss:

• Writing is an artform we don't want to lose.
• Why podiatrists need to write more letters, reports and referrals.
• Using it with patients as a communication tool.
• It is a great way to connect with other podiatrists who may have a skill you don't currently have.
  • Using Facebook to find patient answers is not the best method of learning.
• Use letters as part of your MARKETING.
• The importance of checking your grammar.
• It can be beneficial to give your patients a copy of their referral letters.

A patient telling their GP that you want something examined or investigated further has no power, however giving the patient a letter to way under the nose of their GP is very powerful.

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Dr Tea Nguyen is a surgical podiatrist and solo practice owner in beachy Santa Cruz, California. She is an advocate and mentor to young female DPMs interested in private practice and is passionate about the Direct Care podiatry business model.

Tea has been on this podcast previously, Ep: 038 - Life Changes & Practice Ownership.

In this episode, we discuss:

• The privatisation of healthcare.
• Burnout in the profession.
• Reliance on insurance reimbursements.
• The effect insurance companies can have on your choice of treatment.
• Controlling your business destiny.
• Direct Care Way Podcast.
• Mentorship for young female podiatrists.

Final Tip

Whatever seems hard, but you want to do, you can learn that skill.

You're only a skill away from getting what you want.

You can connect with Dr Tea Nguyen at teadpm.carrd.co or on Facebook and LinkedIn at Tea Nguyen, DPM.

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or send me an email at [email protected]; otherwise, look at my Mentoring page.

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Dr Brent Seaver is a Chiropractor in Wilmington, North Carolina, USA, and we have been close friends for well over 25 years.

Before being friends, we were first professional referrers to each other's respective businesses. Over several years, we both made an effort to develop our working relationship, which resulted in a strong friendship.

In this episode, we discuss:

• Developing trusting relationships.
• Having similar standards of care.
• Making an effort to maintain the connection.
• Looking at the long game of developing and nurturing your professional referrers.
• What you need to do to stay top of mind.
• What annoys professional referrers.
• Be interesting by being interested.
• Be unique if you want to stand out.

"Other health professionals notice when you're trying to develop and improve your business".

Have you decided to grow your podiatry business this year? If you have, we should talk and see if I can be of some assistance. Please call me on 0408671966 or send me an email at [email protected]; otherwise, take a look at my Mentoring page.

Youtube

My podcast interviews and other educational videos are added to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

Emily Haworth and Sean Savage met via Irish and Northern Irish social media platforms. Emily is passionate about the high-risk foot, whereas Sean's interests are in sports and biomechanics.

Even though they have different interests, they immediately realised they shared the same passion for passing on skills and inspiring the progression of the podiatry profession.

Please visit https://www.tysonfranklin.com/podcast/podiatry-legends for more detailed notes and links.

One business, A Step Ahead Podiatry, is purely a home-visit based business, while the other business is her dream clinic, called La Preme Clinic.

La Preme Clinic is a brick and mortar business targeting high-end podiatry services.

In this episode, we discuss:

• Lessons she learnt from her first business that she needed to correct in her dream clinic.
  • Valuing her time.
  • Stock control.
  • PRICING her fees correctly.
• The benefits of clearly displaying her fees and having a New Patient Registration Fee?

Final Tip:

Write down your goals and what your dream clinic will look like without any money constraints. Then, when things get tough or off track, go back and look at your goals and revisit the dream.

Have you made a decision to grow your podiatry business? If you have, let's talk. You can call me directly on 0408671966 or send me an email at [email protected]; otherwise, you can also go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

Youtube

I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

Competitive Advantage

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.

Dr Kent Hungerford is a Podiatric Surgeon from South Coast Foot Surgery in Shellharbour, New South Wales. This episode discusses why podiatrists are hesitant to adopt new technology. It's not just podiatry; the whole allied health professional is a little hesitant. On average, it takes 17-years from intervention discovery to widespread implementation. Shockwave has become very popular over the last 10-years; however, it was known around 40-years ago, and laser therapies have been in existence since the 1980s.

• The fear of trying something too early and being judged.
• Social proof.
• Looking at research.
• Post-graduate education.
• The price to adopt new technology can be a barrier.
• Education is also a barrier, therefore put money into training and remove this barrier.
• How to afford new technology and why you need to do this.

"The business needs to work for you so you can work for others to get them the outcome that they need in the most efficient way."

It's up to you to look for better outcomes for your patients. Be open-minded, look at the research and see what is coming through. If you're unsure why someone is using something or if it works, find someone passionate about it and ask them questions.

Have you decided to grow your podiatry business? If you have, let's talk. You can call me directly on 0408671966 or send me an email at [email protected]; otherwise, you can also go to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

Youtube

I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

Competitive Advantage

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.