Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Search advertising is not a spray-and-pray approach to raising awareness for your clinic. By bidding on specific keywords that are valuable to your practice, you can generate more patient appointments and provide more of the care you love.

In this episode, we discuss:

• Why are Google Search Ads different than "regular advertising"?
• What is search intent?
• Why being relevant and helpful are superpowers
• How to get Google Search Ads seen by patients who are ready to make an appointment
• How can you control the budget by limiting where Google Ad locations are shown and other factors
• What's a reasonable monthly budget
• How to determine which search keywords are most valuable

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

It takes consistent effort to find out what works, then develop and deliver marketing that connects with your ideal patients. In this episode, we discuss:

• What do we mean by Run, Rest & Repeat?
  • Why it's important to realize that what works today may not work tomorrow.
  • When the phone stops ringing, it doesn't mean the marketing is no good; it just needs a rest
  • Just like a racehorse
  • In 1998, I developed a newspaper Ad... every time I ran it, it delivered results, but it still needed a rest every now and then.
• Be Creative, then Boring
• I'll stop using it when it stops working
  • Radio Ad example
• Testing & Measuring
  • What metrics are you using to determine the success of an ad? If you're just counting how many times the phone rings, you could be giving credit to the wrong marketing idea.
• Only make one change at a time so you can see what made the difference.
• "Marketing without data is like driving with your eyes closed."
• Don't change your marketing when someone tells you it's boring.
• Seasonality of your marketing

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Google wants to keep people in the Google ecosystem. By keeping them there, they can show them advertising and increase their company's revenue. So these days it's important to have a great Google Business Profile, formerly known as Google My Business.

In this episode, we'll discuss the most important areas to focus on when setting up and optimizing your profile: 

• Contact Info, Phone, Address, Directions
• Reviews
• Services/Products
• Scheduling Link
• Reviews
• Photos
• Google Posts

And how to address some common questions and issues:

• Duplicate listings
• How many profiles for the clinic and doctors
• What to do if you have multiple locations

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

There are three types of surveys you can do with your patients.

1. Online - fast and cheap, but not usually a great response rate. Typically need to include an incentive to complete it.
2. Hardcopy - takes more time and costs more to implement, but if you do it right, as I describe on the podcast, the percentage of returns will blow your mind.
3. Face-to-face - these are the most straightforward surveys to do, and they are also fast and cost you nothing, and you do it (ask the questions) while the patient is with you.

Example Patient Survey

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this week's episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the importance of Search Engine Optimization (SEO) for podiatry clinics. They explain the concept of SEO and its relevance in the digital age, highlighting how it helps businesses rank higher on Google search results. The main talking points include the importance of regular updates to the Google Business Profile, the role of engaging content in answering customer queries, and how backlinks contribute to SEO. They also recommend some free tools like GT metrics and Mobile Moxie for beginners in SEO. Tune in to learn more about improving your podiatry clinic's visibility online.

✉️ CONTACT

[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode, hosts Jim McDannald and Tyson Franklin discuss the danger of complacency in podiatry marketing. They delve into the importance of continuous marketing efforts, even when business is booming. The hosts emphasize the importance of maintaining a proactive marketing approach and investing in marketing strategies, regardless of business size.

They provide valuable insights, including tips on constant engagement, testing new methods, and keeping an entrepreneurial mindset. Additionally, they share experiences and observations about how complacency can lead to the stagnation or decline of the business. Whether you are a solo practitioner or part of a multi-provider clinic, this episode provides useful advice in marketing your practice effectively and avoiding complacency.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Join Tyson E. Franklin and Jim McDannald, DPM as they delve into the significance of having a well-tuned and detailed website for your clinic. They explore the importance of an appealing design, practical functionality, local SEO, and the power of effective online booking tools.

They also discuss the pros and cons of building a website yourself versus hiring professionals, as well as the need for the site to be HIPAA-compliant. Additionally, they touch on the importance of regular blogging and how it helps connect with the community and partners.

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

What do you love doing in podiatry? What do you want to do more of, if you had a choice? This doesn't mean you won't do anything else. It just means focusing on everything you love to do in all your marketing. 

Most podiatrists focus on general, vanilla marketing for all the things they could do. To resonate, prospective patients want to know what makes your care unique. Don't worry about missing out on other work...it will still come in. 

Here are some ways of making your care center stand out:

• Clinic website
• Diagnosis/Treatment webpages
• Community talks: only talk about the subject you want to discuss. Why talk about general foot care if that is not an area of podiatry that excites you? 
• Face-to-face visits - because you have limited time, you're best to stay in one area of podiatry so you don't sound like every other podiatrist. 
• Editorials - choose a topic about something you enjoy and want to see more of. Don't write on a subject or treatment that you have no interest in. 
• Media Releases - keep it very focused.
• Paid advertising 
• It may even be reflected in your business name. 

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's important to step back and develop a clear vision for what you can accomplish.

In this week's podcast, we'll talk about:

•  Marketing FOMO
• What's working now in 2022
• Which online and offline channels should be explored first
• The mistakes people make when getting started
• How to avoid vanity metrics and methods that aren't creating real results in your clinic
• What's a reasonable budget to get started

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues you can use to promote those services. We talk in-depth about how to take this concept and implement it in the real world.

In this week's podcast, we'll talk about:

- What is the Content Matrix? 
- How do you use the Content Matrix? 

The purpose of the Content Matrix is to keep you focused on what you enjoy most and to keep your attention on the platforms that will resonate most with your ideal patient.

To get started:
1. Map out what you're currently doing. What services or treatments are you currently marketing, and where are you marketing them?
2. Is it working for you and giving you the results and patients you want? If it is, keep doing it. If it's not, put your time and effort into another form of marketing.
3. Keep emotion out of the equation; use KPIs and measure your results.

✉️ CONTACT
[email protected]