Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In the discussion, Tyson Franklin and Jim McDannald, DPM, discuss the benefits of niche marketing in the podiatry industry. They explore examples of successful niche practices, highlighting the balance between specialization and general care in attracting patients. They discuss that having a clear, focused message on specializations does not limit a clinic to it. They also emphasize anti-competitive practices among podiatrists and recommend collaboration to provide the best patient care. Furthermore, they discuss how a unique practice can attract patients through a 'gravitational pull'.

Listen to the full podcast episode to hear more from Jim and Tyson on the latest in marketing, the business, and growing your practice.

Apple Podcasts: https://podcasts.apple.com/ca/podcast/podiatry-marketing/id1604397314
Spotify: https://open.spotify.com/show/0DlMnQW4lPMhPuwvPR5rzx

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Find complete show notes at:
Podiatry Marketing: https://www.podiatry.marketing/

Talk with us about you and your practice: https://www.podiatry.marketing/contact/

LinkedIn:
Jim - https://www.linkedin.com/in/mcdannald/
Tyson - https://www.linkedin.com/in/tysonfranklin66/

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In episode 3 of Podiatry Marketing, Tyson E. Franklin and Jim McDannald, DPM, discuss why it's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know who your ideal patient is, you can build an online and offline marketing plan to do more of the work you love. 

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Whether we're aware or not, the actions we take inside and outside our clinics send a message about the foot and ankle care you provide. A proactive approach to marketing can grow your practice and allow you do more of the work you love.

• Why is advertisingn't the same as marketing? 
• Marketing is the process of advertising, selling, and delivering products/services.
• From the time you wake up to the time you go to sleep, you're marketing your business; it's not just 9 to 5.
• 3 Types of Marketing - 1. Paid, 2. Partnerships and 3. Content
• 3 Levels of Marketing - Meta, Strategic, Tactical
• 5 Common Marketing Myths

✉️ CONTACT
[email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Episodes of Podiatry Marketing feature simple how-to guides to in-depth discussions on the latest ways podiatry clinics are achieving success.

• Who are Jim and Tyson? Jim McDannald, DPM, Podiatry Growth & Tyson E. Franklin, Podiatry Business Coach 
• Why did we start this podcast?
• What is our show format?
• Benefits to the podiatrists and office managers who listen
  • Immediate takeaways they can apply to their podiatry clinics. 
  • Weekly inspiration to do more than you normally to promote the foot & ankle care you provide  

✉️ CONTACT
[email protected]