oday I am joined by Destaney Wishon, Liran Hirschhorn, Dr. Ellis Whitehead, Sophie Down, Lazar Žepinić and Brent Zahradnik. This year has thrown up many challenges in the world of Amazon FBA with rising PPC costs, more money in the market from Aggregators and those running inventory with military precision winning the race (in most cases). Outside the numbers, what does next year bring in terms of ranking with PPC? Updates to ToS and how micros build the macros at scale.