Good Content with Shannon McKinstrie

Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 Method


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Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my signature 10-10-10 Method aka The Shannon Method, for intentional engagement, and share stories of how meaningful conversations, (yes, real convos in the DMs!) can lead to unexpected friendships, collaborations, and business growth. Whether you’re managing a brand, just starting out, or simply feeling overwhelmed with social media, you can take this simple engagement strategy, customize it, and run with it!

In this episode we’ll be covering:

  • My 10-10-10 Method for Instagram engagement and community building, breaking down each step.
  • Sparking real conversations and connections with meaningful comments instead of boring generic comments that get overlooked.
  • How daily, consistent engagement still leads to account growth with minimal posting.
  • Engaging with hashtags and accounts your target audience follows, including local businesses or influencers.
  • Building genuine relationships through the DMs and connecting over shared experiences or interests.
  • Thinking of social media as a networking opportunity and perfect for introverts wanting to grow their business.


Recommended episodes:

  • Episode 034: Is Engagement the Most Important Metric on Instagram?
  • Episode 043: We’re Getting Back to Basics and Loving Our Content
  • Episode 062: Why You Don’t Need Fancy Content to Stand Out
  • Episode 070: Instagram Growth Hacks That Actually Work and Give Your Account Personality


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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