Power House

This week on Power House, Diego sits down with Kristen Seifert, President of Finance of America, for a candid and forward-looking conversation about the evolution of reverse mortgages and the growing role home equity plays in retirement planning.

Kristen breaks down why reverse mortgages still face widespread misconceptions, how Finance of America is investing in education to change the narrative, and why partnerships and proprietary products are shaping the next chapter of the industry. She also opens up about her personal leadership journey, the importance of mission alignment, and what it means to navigate mergers and acquisitions while scaling responsibly.

From growth strategy to women’s leadership, from product innovation to industry perception, this episode offers an inside look at the forces redefining reverse lending—and how Finance of America plans to lead the way.

Here's a glimpse of what you'll learn:

Why mission alignment unlocks innovation and long-term growth

How mergers and acquisitions support Finance of America’s market strategy

Why education remains the strongest tool for combating reverse-mortgage misconceptions

The role home equity plays as a retirement-planning pillar

How strategic partnerships expand capabilities and reach

Kristen’s perspective on women in leadership and developing future talent

Why personal development fuels professional momentum

How reverse mortgages should be integrated into traditional mortgage conversations

The rising importance of proprietary products in a competitive landscape

Why expanding the market is essential for the future of reverse lending

This week on Power House, Diego sits down with Susan Milazzo, the outgoing CEO of the California Mortgage Bankers Association, who reflects on two decades of transformative change in the mortgage industry. 

Susan shares her insights on the massive tech adoption that has reshaped every aspect of the loan lifecycle and how AI is becoming integral to mortgage processes while regulators keep a close eye on consumer protection. She also talks about her proudest advocacy achievements, discusses the smooth transition to Paul Gigliotti and her plans for retirement after dedicating over 20 years to leading the California MBA.

Here’s what you’ll learn:

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Diego sits down with Robert Pieklo, the president and CEO of eLEND, formerly known as American Financial Resources. Rob is a passionate advocate for wholesale and has led eLEND in a 900% growth period in the wholesale channel.

Robert talks about why he believes the broker channel creates the ultimate competitive environment that benefits consumers, how eLEND competes with giants through nimble execution and superior capital markets strategies, and why he thinks current MSR valuations are built on unrealistic assumptions. He also shares how eLEND has managed to scale dramatically without significantly increasing their headcount.

Here’s what you’ll learn:

Why competition in the broker channel drives down prices and spurs innovation

How AFR rebuilt its culture into customer-obsessed service

Strategies for competing with wholesale behemoths 

The reality behind MSR valuations and recapture rate assumptions

Scaling operations through technology, AI, and high-performance team building

AFR's approach to capital markets execution and pricing strategies

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Today on Power House, Zeb sits down with Rachel Clark, Executive Director of the Broker Action Coalition (BAC), a grassroots advocacy network that's been advocating for the mortgage industry since 2022. Rachel is also a co-owner of Firehouse Mortgage, a Houston-based brokerage that specializes in serving first-responders, veterans, and minority homebuyers. 

Rachel breaks down how the BAC took on abusive trigger lead practices, their work that led to the Home Buyers Privacy Protection Act, explaining how they turned a complex legislative process into wins that brokers could understand.

They also talk about what goes into sustaining grassroots movements, why showing up matters more than most small business owners realize and what's next on BAC's radar.

Here’s what you’ll learn:

How the BAC transformed from a small advocacy group to a legislative force in just three years

Why trigger leads were poisoning broker-client relationships and how the industry fought back

The coalition strategy that brought together brokers, bankers, and consumer advocates

How to sustain momentum in grassroots movements when progress feels slow

Why bipartisan messaging around data privacy made all the difference

What policy battles are coming next for the mortgage industry

Practical steps for small business owners who want to make their voices heard

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Today on Power House we are bringing you a conversation between Zeb Lowe and Aaron Clark, a firefighter and co-owner of Firehouse Mortgage, a Houston-based mortgage brokerage that is owned and operated by first responders and veterans. Aaron shares his journey from fighting fires to becoming a loan officer and how a layoff led to the creation of Firehouse with his wife — who will be joining us on the show later this week!

Aaron discusses their approach to serving veterans, minorities, and low-income borrowers, his concerns about AI's impact on personal relationships in mortgage, and the challenges of staying competitive as a smaller, relationship-focused company.

Here’s what you’ll learn:

How Aaron transitioned from firefighter to real estate agent to loan officer

Why Firehouse Mortgage's team of first responders creates unique trust with clients

The community-focused business model that prioritizes giving back over profit maximization

How they serve veterans, minorities, and low-income borrowers with transparent pricing

Aaron's perspective on AI threatening personal relationships in mortgage lending

The organic growth strategy that built their business through community connections

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

On today’s sponsored episode, HousingWire CEO and returning Power House host Clayton Collins sits down with Jennifer McGuinness, the CEO of Pivot Financial. With her extensive Wall Street background and her experience at Deutsche Bank, CoreVest, and WinWater, Jennifer brings unparalleled expertise to today’s conversation about non-QM products and the future of mortgage securitization

Clayton and Jennifer dive deep into product diversification strategies, the importance of prudent underwriting, and the innovative securitization framework that Pivot is developing to level the playing field for small and mid-sized lenders. They also tackle persistent non-QM misconceptions, explore the untapped potential of first and second lien HELOCs, and discuss how VantageScore 4.0 could reshape credit evaluation.

Here’s what you’ll learn:

Why non-QM products are essential for lender survival in today's market, not risky subprime lending

How first lien HELOCs can serve as game-changing cash management tools for borrowers

The real story behind VantageScore vs. FICO and what bond markets aren't telling you

Pivot's revolutionary securitization framework could democratize liquidity for smaller lenders

Why product innovation — not just rates and asset prices — holds the key to housing affordability

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Zeb sits down with Kristin Messerli, a strategist and speaker on millennial and Gen Z housing trends and the founder of FirstHome IQ. Kristin talks about the 2025 NextGen Homebuyers Report, which surveyed over 8,000 millennials and Gen Z consumers to uncover the financial literacy gaps when it comes to homeownership.

Kristin dives deep into why financial myths persist despite widespread information availability, how AI is rapidly changing how young buyers research homes, and how community partnerships can bridge the trust gap in an age of information overload.

Here’s what you’ll learn:

Why 92% of next-gen buyers are wrong about down payment requirements and how this myth persists across all education and income levels

How information overload is causing young buyers to delay major financial decisions and shut down completely

The surprising correlation between confidence levels and actual financial literacy test scores

Why building relationships and empathy is becoming more critical than knowledge sharing in the AI age

How First Home IQ is partnering with high schools and community organizations to tackle financial literacy at the source

The broader community impact when entire generations feel priced out of homeownership

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Diego sits down with Scott Everett, President of Supreme Lending, and Sarah Middleton, Chief Growth and Marketing Officer of Supreme Lending. Scott, who recently made his LinkedIn debut after years of behind-the-scenes leadership, discusses why Supreme Lending is no longer the industry's "best kept secret." Sarah shares her strategic approach to growth and the famous 26-point checklist she used to evaluate Supreme before joining the team.

The conversation covers Supreme's debt-free, tech-first approach to business, from building their own PPE 20 years ago to preparing for AI disruption in the mortgage industry. They also discuss their successful M&A strategy and how they've achieved a 97% retention rate on recent acquisitions.

Here’s what you’ll learn:

How Supreme Lending built a 26-year track record of fiscal stability without debt or private equity

The tech decisions that positioned them ahead of industry disruption

Sarah's 26-point evaluation framework for choosing the right mortgage company

Why Supreme's "enrich each other's lives" core value drives everything they do

How they're preparing for AI transformation while maintaining their competitive edge

The M&A approach that prioritizes cultural fit and employee retention over pure growth

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Zeb sits down with Ryan Grant, the president and co-founder of NEO Home Loans. Originally trained in martial arts from age four under his father, Ryan brings the unique disciplined thinking of a martial artist to the table to revolutionize mortgage.

Ryan talks about how his background shaped his approach to business and leadership, teaching him emotional consistency and the compounded effect of disciplined training. He also discusses NEO's partnership with Better.com's tech stack to transform LOs into true mortgage advisors who provide lifelong value to clients.

Here’s what you’ll learn:

How martial arts discipline translates to sustainable business success

Why the traditional LO model is dead and the mortgage advisor era has begun

How NEO's AI-powered tech reduces team size while increasing meaningful client interactions

Why financial literacy and holistic wealth planning are essential for modern mortgage professionals

How to create proactive, long-term client relationships that extend 30 years beyond closing

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Diego sits down with Leo Pareja, CEO of eXp Realty, the world's fastest-growing, cloud-based brokerage with over 83,000 agents across 27 countries. Leo discusses his transition to CEO during the NAR settlement announcement and how eXp has evolved from a bootstrapped startup to a major industry player. 

He shares how eXp built a distributed workforce and why transparency in real estate data benefits everyone. Leo explains eXp's strategy of attracting entrepreneurial agents who build their own brand and how their virtual-first approach creates competitive advantages in today's hyper-localized market.

Here’s what you’ll learn:

How eXp scaled from just a startup to a global brokerage without physical offices

Why 2026 will be a hyper-localized real estate market and what that means for agents

The importance of transparency sharing versus private listing strategies

How eXp's distributed workforce model creates operational advantages over traditional brokerages

Why sellers think it's 2021, buyers think it's 2008, and the reality is neither

Leo's approach to innovation and staying curious about AI and emerging technologies

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enjoy the episode!

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.