Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re diving deep into real branding - not fonts and logos, but how people feel about your med spa. We walk through the three keys to building a powerful brand that earns loyalty, referrals, and premium pricing.Industry News Stories –-Attorney Courtney Walker’s Instagram for GLP-1 and Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Will Compounded Versions of Ozempic and Wegovy Actually Be Banned?https://www.health.com/fda-ban-on-compounded-ozempic-wegovy-semaglutide-11702406- How Med Spas Conquered Americahttps://www.bloomberg.com/news/articles/2025-02-19/med-spas-boom-with-botox-lip-filler-weight-loss-drugs-in-demandMagic Moves with Lauren Nettles –We share tactical updates we’re implementing with our clients to turn ads and automations into brand-building tools.- Welcome video strategy for ads and automation- Adding personal story & social proof to the ad creative- Using provider personality to enhance newsletters & promotions- Creating patient experience walkthrough videos for website and landing pages- Building emotional connections through consistent storytelling- Incremental changes that build long-term impactMed Spa Owner Q&A –Answering real questions from med spa owners about:- Best CRM for marketing & practice management- How to avoid SEO keyword cannibalization- Are Google Local Service Ads available for med spas?- Balancing high-ticket clients vs deal-seekers in ads- How to rank higher in Google MapsMindset Minute –The “Leadership Ripple”: Your energy is contagious. Show up with clarity and calm, and your team (and business) will follow.Check out this video for more information on blogging for SEO: https://www.youtube.com/watch?v=S29i8SprH5s&t=18sFollow us on Instagram: https://www.instagram.com/medspamagicmarketing/