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Join us for an enlightening conversation with Clifton, a prominent figure in the personal training industry, as we challenge the superficial practices often seen in fitness marketing. Venture into the world of personal training certifications, where we question the depth and efficacy of short-term courses compared to comprehensive, long-form education. Cliff candidly shares his own inspiring journey from managing at Trader Joe's to becoming the COO of the Pain-Free Performance Specialist Certification (PPSC), emphasizing the importance of hands-on learning and acquiring robust certifications. We critique the use of fitness models lacking proper expertise, drawing attention to the critical need for knowledgeable professionals who prioritize competence over flashy marketing.

This episode unpacks the complexities of creating personalized functional training programs, highlighting the unique yet foundational aspects that cater to individual needs. We discuss the entrepreneurial mindset necessary for success in the personal training field, from overcoming the fear of sales to investing in one's education. Cliff offers insights into overcoming common challenges faced by trainers, particularly in big box gyms, and underscores the role of the PPSC in adapting training to individual differences. Tune in for resources at GetPPSC.com and connect with Cliff's engaging content on Instagram, where he combines kettlebell training with humor. This conversation promises to reshape your perspective on personal training and inspire a more informed approach to fitness.

Want to ask us a question? Email email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!

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Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm