In this episode of the Small Business PR Podcast, I reveal why right now is the golden opportunity for small businesses to land major press—without hiring an expensive PR agency.

We’re talking about gift guides, AI search visibility, and free PR tools that make pitching faster and easier than ever. If you’ve been waiting for the right moment to start PR, this is it.

Whether you’re a product-based founder, a one-person shop, or a busy parent building a brand, this episode shows you how to get featured in national media with zero ad spend.

Why Gift Guides Are the #1 Way to Get Featured in Q4

Gift guides aren’t just for Christmas. Editors are actively building guides for every season—Valentine’s Day, Mother’s Day, Graduation, Back-to-School, and beyond.

By getting your product into these articles, you’re meeting customers where they’re already primed to buy. Even better? Gift guides give you lasting SEO that outlives paid ads and Instagram posts.

How AI Search Is Creating a PR Gold Rush

More consumers are turning to ChatGPT and AI search tools for product recommendations. That means if your brand shows up in credible media, you’re signaling to AI that you’re trustworthy and relevant.

This window won’t last forever—founders who act now can dominate search before the market gets saturated.

Free and Accessible PR Tools Every Founder Should Use

You don’t need a $5K/month PR agency to get results. In this episode, I share how small business owners are using tools like:

• Perplexity.ai → to uncover real-time trends and angles journalists care about
• ChatGPT → to fine-tune pitches into clear, concise stories
• Email + LinkedIn → to reach editors directly, no insider contacts required
  
  

Avoid These Costly PR Mistakes

You don’t need to:

• Send out tons of free samples
• Write vague, one-size-fits-all pitches
• Wait for the “perfect” time to start

Instead, focus on clarity, relationships, and consistency.

The CPR Method: Your PR Roadmap

I walk you through my signature CPR Method, a framework that helps founders land not only media coverage but also wholesale opportunities.

CPR =
C: Credibility → your story and why you’re legit
P: Point of View → your unique angle
R: Relevance → why now, why this outlet

Final Takeaway

This is the most powerful moment in the last 10 years to start pitching your business. You don’t need ads, agencies, or huge budgets.

What you do need is:
 ✅ A clear message
 ✅ A relationship-first approach
 ✅ A repeatable system

If other small businesses can land BuzzFeed, Refinery29, and Vogue, you can too.