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Premium A+ Content Q&A with James Dihardjo

00:00 Introduction
00:25 Steven talks about history and development up until Premium A+ Content
00:30 Enhance Brand Content used to be available only on Vendor Central for a fee
00:38 Brand Registry 2.0 allows sellers to use enhanced brand content
00:44 Rebranded EBC to A+ Content
00:49 Add 500 words of copy to A+ Content because they do index
00:58 Spanish words to alt text photo and they will index within 48 hours
01:12 A+ Content improves traffic and SEO and also a conversion rate
01:22 Amazon now introduces Premium A+ Content to Sellers for free
01:49 Inflation is 27% according to Steven
02:08 Amazon knows that video is converting
02:28 Low engagement on Amazon Social Post or Instagram for Amazon though it’s free
02:33 Premium A+ Content is really big news that will give a high impact on sellers' abilities to convert and act and feel like a premium brand.
02:46 You need to be brand registered to avail of the Premium A+ Content
02:53 You need to have 15 approved A+ Content pages previously.
03:00 If you got the email you are eligible for Premium A+ Content but if you don't have the email yet go ahead and submit your 15 A+ content this month and hope to get it within the month.
03:16 You have to have your Brand Story up and live on all products.
03:27 Brand Story is a new module opposite to basic A+ Content inside the Advertising console under A+ Content
03:42 What’s really cool about the Brand Story is not only you can tell your brand story, with more copy, and more SEO but increases your Average Order Value (AOV)
03:52 You can crosslink dozens of your products through the Brand Story
04:22 Brand Stories are important, A+ Content is important and Premium A+ Content is gonna take your Amazon game to the next level.
04:30 If you worry that Amazon might charge $250,000 in the future, relax just change it back to your old A+ Content.
05:11 The number 1 Amazon hack is to optimize your main image
05:16 The main image has more effect on your sales than anything else
05:25 Change and run a PickFU test on your main image if it sucks.
06:19 Get all the content pieces correct to convert like the main image and secondary image.
06:26 Money Shot on Secondary images is show a photo of your customer avatar touching your product and looking at the camera with their eyes and teeth showing.
06:44 Optimize the Titles, The Bullets, Your Brand Story, Your A+ Content and Make 2 social posts daily, Alt text fill in 
06:52 Now Premium A+ Content allows you to put videos into the modules, and redo all of the module sizings, with 7 wider gigantic modules.
07:11 If you build all of these content pieces together you’re going to be a successful Amazon brand and not just an Amazon Brand.


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