Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.

In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.

Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!

Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 

AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

Days of the Year

National Calendar 

Show Notes with Timestamps

• Introduction to the Episode (00:00:01)  Brian and Caroline introduce the podcast and thank RepairPal for their support.
• Preparing for May Marketing (00:01:16)  Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.
• General Marketing Themes (00:02:00)  Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.
• Motorcycle Safety Awareness Month (00:03:17)  Highlighting the importance of motorcycle safety and tips for drivers and riders.
• Military Appreciation Month (00:03:39)  Encouraging auto repair shops to give back to military personnel throughout May.
• Teacher Appreciation Week (00:04:34)  Ideas for showing gratitude to teachers, including small gestures and discounts.
• National Pet Week (00:05:50)  Encouragement to engage customers by sharing pet photos on social media.
• Celebrating Various Appreciation Weeks (00:07:05)  Discussion on multiple appreciation weeks in May and the importance of selecting key themes.
• Learn to Ride a Bike Day (00:08:04)  Suggestions for community engagement by helping kids learn to ride bikes.
• National Skilled Trades Day (00:09:00)  Promoting skilled trades and hosting events to educate youth about automotive careers.
• Star Wars Day (May the 4th) (00:10:26)  Fun marketing ideas related to Star Wars Day for engaging customers.
• National Odometer Day (May 12th) (00:11:42)  Ideas for a fun contest involving vehicle odometer readings to engage customers.
• RepairPal Certification (00:13:14)  Discussion on becoming RepairPal certified and the benefits for auto repair shops.
• App Fueled Introduction (00:14:18)  Overview of a customer loyalty app designed for auto service shops.
• National Lost Sock Memorial Day (00:14:54)  Encouragement for creative engagement ideas related to this fun holiday.
• Military Appreciation Month (00:15:06)  Suggestions for acknowledging military families and providing discounts.
• National Dance Like a Chicken Day (00:15:59)  Call to action for engaging with customers through fun activities.
• Check Your Wipers Day (00:16:27)  Importance of checking wipers before summer travel and educating clients.
• National Pizza Party Day (00:18:05)  Highlighting the fun of pizza party day and community engagement.
• Armed Forces Day (00:18:28)  Ideas for honoring military personnel and their contributions.
• Memorial Day Awareness (00:18:46)  Discussion on the solemn nature of Memorial Day and appropriate observances.
• National Road Trip Day (00:19:34)  Emphasis on preparing vehicles for summer road trips and inspections.
• National Rescue Dog Day (00:20:13)  Celebrating rescue pets and their connection to the auto repair community.
• World Marketing Day (00:20:48)  Encouragement to appreciate and promote effective marketing efforts.
• Paws and Pistons Campaign (00:22:41)  Combining pet care with auto services for community engagement.
• Prepping for Road Trip Day (00:24:51)  Continued focus on educating customers about road trip preparations.
• Engagement Ideas (00:25:34)  Encouragement to share personal stories and engage customers creatively.

Auto Repair Marketing Mastermind (00:26:01)  Invitation to join the Facebook group for sharing marketing ideas and support.

How To Get In Touch

Join The Auto Repair Marketing Mastermind Group on Facebook

Meet The Pros

Follow SMP on Facebook

Follow SMP on Instagram

Get The Ultimate Guide to Auto Repair Shop Marketing Book

Email Us Podcast Questions or Topics 

Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others

Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

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The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/