Ever wonder if working smarter, not harder, actually works? Can you really do less and still grow your business? 

In this solo episode of the Profit Cleaners podcast, Brandon Schoen dives deep into the importance of strategic thinking and long-term planning for business success. Through an engaging story about two brothers building pyramids in ancient Egypt, Brandon illustrates the contrast between brute force and intelligent design. He emphasizes the value of working smart over working hard, building systems, and setting up structures that can lead to sustainable growth and efficiency in your business. 

Brandon shares insights on the significance of mindset, the advantages of being a true entrepreneur, and the importance of surrounding yourself with like-minded individuals. Plus, you’ll learn how to build your own "pulley system" to achieve faster, more effective results in your cleaning business.

Ready to transform your business strategy and rethink how you work? Tune in now!

Highlights:

• (01:18) The story about two brothers building pyramids in Egypt.
• (02:08) Description of the two brothers' different approaches.
• (03:36) Reflection on entrepreneurship and feeling like an outlier.
• (04:45) Working smart over working hard.
• (08:21) The importance of starting hard to scale easier.
• (10:18) Comparison of building a business to building a pyramid.
• (12:32) Importance of building sustainable systems in business.
• (14:43) The importance of endurance and mindset in the game of business.
• (16:31) Importance of building smart systems and teams for efficiency.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Ever wondered why some cleaning services are advertised for just $19? 

In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey uncover the truth behind these suspiciously low-priced offers. They discuss the potential pitfalls of these too-good-to-be-true offers, highlighting issues such as lack of quality control, poor customer experiences, and the risks associated with hiring cleaners through gig economy platforms. 

By examining these low-cost services, they reveal the hidden costs that often accompany such bargains, from inadequate training to inconsistent service quality.

The Brandons also share personal anecdotes and industry insights, emphasizing the benefits of investing in a solid business model. They discuss the importance of having trained, insured employees and the impact of delivering consistent, high-quality service. Their practical advice is geared towards helping cleaning business owners differentiate themselves from low-cost competitors by offering superior value and reliability from a truly trustworthy brand.

Ready to take your cleaning business to the next level? Tune in now!

Visit our Profit Cleaners website to learn more and connect with us on social media. Don't forget to leave a review and share this episode with fellow cleaning business owners!

Highlights:

• ((01:50) Concerns and questions arise about $19 cleaning services.
• (02:40) The business model behind $19 cleans and its implications.
• (03:56) Membership fees and the actual cost structure hidden in the fine print.
• (05:16) Concerns about vetting, training, and the quality of service in such models.
• (07:28) Attracting customers based on price vs. value.
• (08:30) Details on the exclusions and policies of $19 cleaning services.
• (11:31) The class action lawsuits and negative reviews of these services.
• (13:09) Examples of customer complaints and issues with $19 cleaning services.
• (16:43) The type of customers attracted by $19 services and their sustainability.
• (17:55) Why their business focuses on long-term sustainability and value over price competition.
• (21:38) Importance of trust, consistency, and value in building a successful cleaning business.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

As a cleaning business owner, it’s easy to get caught up in thinking about the success of your company in simple terms – like how many customers you have.

But there’s another number all of us should be looking at:

The lifetime value of each and every customer.

In this latest episode of the Profit Cleaners podcast, Brandon Condrey and Brandon Schoen discuss the crucial concept of customer lifetime value (CLV) in the cleaning industry. They explain how understanding CLV can help cleaning businesses grow sustainably by keeping you focused on long-term customer satisfaction. 

You’ll also hear them break down how to calculate the CLV for your business and share practical strategies for increasing it, such as offering extra services and providing excellent customer service. By prioritizing customer satisfaction, businesses can turn one-time clients into loyal advocates who keep coming back – for years.

Ready to unlock the full potential of your cleaning business?  Tune in now!

Also be sure to check out helpful resources on the Profit Cleaners website to further improve your business’s strategies!

Highlights:

• (01:15) The lifetime value of customers in the cleaning business, emphasizing its importance in business growth and success.
• (02:23) The referral policies and their impact on customer retention and acquisition.
• (03:46) Illustration of lifetime value through examples of long-term customers' spending over several years.
• (06:14:) The significance of customer lifetime value and its implications for business growth and marketing strategies.
• (08:18) The aggregate lifetime value and spending of the top 100 customers, highlighting the potential for revenue generation.
• (10:10) Strategies for increasing customer lifetime value, including raising average purchase value, frequency, and enhancing customer experience.
• (13:48) The attainability of significant revenue growth through customer retention and acquisition.
• (16:34) Importance of customer experience in fostering long-term relationships and customer satisfaction.
• (18:33) The leveraging existing customers for referrals and future business growth.
• (20:53) Maintaining customer relationships and fostering customer loyalty through exceptional service and experience.
• (22:41) Prioritize customer experience and growth mindset over perfection in service delivery.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Ready to discover an innovative strategy for cleaning businesses designed to recapture lost revenue from last-minute cancellations?

In this episode, Brandon Condrey and Brandon Schoen discuss their "Last Minute Cancellation Flex Schedule," a brilliant approach to minimizing the financial impact of unexpected cancellations while maintaining customer satisfaction. They share their real-world experiences, the potential revenue gains, and the positive feedback they've received from both their team and clients. They emphasize the importance of a customer-centric approach, focusing on building lasting relationships rather than punitive measures.

Learn how offering a flexible cleaning schedule at a discounted rate can keep your teams busy, retain more clients, and even turn cancellations into an opportunity for new referrals and long-term growth.

If you’re looking to optimize your cleaning business, reduce downtime, and increase profitability, this episode is packed with actionable insights you won’t want to miss. Tune in now!

Highlights:

• (01:18) The issue of last-minute cancellations and the implemented strategy.
• (02:09) Impact of cancellations on the business and previous attempts to mitigate it with fees.
• (03:12) Explanation of the new flex schedule plan and its benefits.
• (05:10) The added value of keeping cleaning teams active and visible in the community.
• 08:10) Detailed explanation of the flex schedule mechanics and customer communication.
• (10:08) Importance of customer experience and the negative impact of punitive measures.
• (14:27) Recap of the benefits of the flex schedule strategy and final encouragement to adopt it for business growth.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Curious behind the pricing strategies of the industry’s most successful cleaning businesses? 

Join Brandon Schoen and Brandon Condrey as they break down how small changes in price can affect your bottom line and why staying ahead of market trends is crucial - and exactly what they’re doing with their cleaning business right now.

Explore strategic pricing approaches tailored to the cleaning industry, considering factors such as customer perception, value proposition, and service consistency. Dive into the concept of standardized pricing models for improved forecasting, operational efficiency, and enhanced customer satisfaction.

Hear real stories of businesses that learned the hard way about raising prices too much, too quickly. Plus, get practical tips on how to set prices that keep customers happy while boosting profits.

Tune in now!

Highlights:

• (02:24) Importance of regular price increases and how inflation affects pricing over time.
• (03:55) Consequences of not raising prices regularly, including reduced profits and covering inflation costs personally.
• (05:05) Personal story of an initial price increase that led to losing 22% of their customers but standardizing future price increases.
• (07:51) Shift in strategy to more frequent, smaller price increases and better communication with customers.
• (08:16) Successful approach to communicating price increases, focusing on added value and improvements.
• (10:52) Results of recent price increases: minimal customer loss and significant improvements in revenue and profit margins.
• (12:21) Details of a successful price increase in April, leading to their best month in terms of revenue and profit.
• (14:46) Importance of regular price adjustments to keep up with market trends and costs.
• (18:22) The different pricing models: flat fee based on square footage vs. hourly pricing and their benefits for predictability and scaling.
• (19:37) Potential issues with hourly pricing and customer dissatisfaction.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Join Brandon Schoen and Ty Shiffler in this episode of the Profit Cleaners podcast as they delve into effective marketing strategies tailored specifically for cleaning businesses. They explore the crucial elements necessary to establish and expand your online presence, from local SEO optimization to leveraging social media platforms like Facebook groups. Discover advanced techniques such as retargeting campaigns and value-driven content marketing initiatives to propel your business into its growth phase.

Want even more? 

Learn how comprehensive branding campaigns, public relations efforts, and cause-based initiatives like "Cleaning to Care" can foster customer loyalty and engage employees with a purpose-driven mission. Hear about the power of local media partnerships and event sponsorships for boosting brand visibility and attracting leads.

Plus, uncover the secrets to efficient lead management through referral programs, lead nurturing automation, and AI-driven tools that ensure prompt responses and improved customer interactions 24/7. You’ll also find out how structured systems and effective follow-up strategies can significantly enhance lead conversion rates and drive sustainable growth for your cleaning business.

Ready to take your cleaning business to its highest height yet? Listen now!

Highlights:

• (00:44) Marketing's importance for cleaning businesses.
• (03:20) Purpose of the webinar: sharing proven marketing strategies.
• (08:28) Diving into the ‘Just Getting Started’ phase.
• (16:07) Offering promotions and engaging in community groups.
• (20:26) Tools for improving local SEO and online presence.
• (24:09) Transition to investing in customers for business growth.
• (25:28) Strategies for expanding keyword targeting and refining social media content.
• (26:40) Recommendations for Google local service ads and paid advertising.
• (29:30) Importance of content marketing, including blogging and video creation.
• (32:29) Tips for optimizing Google Ads and Facebook Ads.
• (36:05) Highlighting the importance of delegating tasks to specialists for business growth.
• (40:23) The advanced paid advertising strategies.
• (41:11) Public relations and creating a cause for positive brand awareness.
• (41:12) Emphasize being transformational, not transactional in business.
• (42:00) Utilize content creation for brand recognition and lead generation.
• (45:49) Prioritize quick lead response times and automated follow-ups for higher conversion rates.
• (47:50) Integrate AI for streamlined lead nurturing and improved customer support.
• (56:37) Take advantage of a free marketing strategy call with personalized advice and bonuses.
• (59:54) Aim for domination through leveraging knowledge, tools, and expert support.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Guest Links:

• Ty’s LinkedIn
• Ty’s Facebook

Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they are joined by Christa Myrick, the dynamic entrepreneur behind a flourishing cleaning business.

Discover Christa's remarkable journey and her strategic decision to transition from a non-profit to a for-profit model, unleashing the power of flexibility and impact in the cleaning industry. Drawing on her background in HR management, she unveils the secrets behind successful hiring, training, and employee management. 

Learn how Christa navigates the delicate balance between business ownership and family life while underscoring the pivotal role of providing value to customers and fostering a positive work environment for her dedicated team. 

Christa's laser-focused approach to local market dominance offers valuable insights for aspiring cleaning business entrepreneurs.

Ready to unlock your business potential? Tune in now!

Highlights:

• (02:0) Importance of coaching and program participation in Krista's business growth.
• (03:43) Krista's background in HR and transition to running a cleaning business.
• 13:49 Comparison of starting a cleaning business with traditional job roles and challenges.
• (17:19) Discussion on the impact of serving the community through the cleaning business.
• (22:03) Difficulty in hiring due to some prioritizing unemployment benefits over interviews.
• (24:51) Learning from mistakes and adjusting interview processes
• (26:03) Importance of staying updated with technology and business practices.
• (28:52) Investing in employees for long-term success is essential.
• (32:44) Importance of setting boundaries and seeking support in remote work.
• (34:41) Persistence and adaptation are key to overcoming challenges.
• (36:18) Focus on market share in the community and involvement in local networks.
• (38:06) Starting small and gradually delegating tasks for sustainable growth.
• (41:41) Transitioning to a hands-off role as the company grows.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Guest Links:

• Christa’s LinkedIn
• Hope Cleaning Co. Website

Wanna know how to overcome challenges in the cleaning business?

Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they dive into the importance of proactive planning for unforeseen challenges in the business world. 

Taking a retrospective look at their mindset during the uncertainties of 2021, they share their experience in strategizing for a potential recession and discuss the significance of creating a recession plan with concrete numbers, actionable steps, and a shift in marketing strategies to adapt to changing times.

They also explore hypothetical scenarios like adjusting marketing budgets and addressing customer feedback to understand failure points. Contemplating worst-case scenarios for their cleaning business, they stress the importance of anticipating pitfalls and share the significance of regular SWOT (Strength, Weakness, Opportunity, Threat) analyses and visionary leadership in navigating business challenges successfully.

Don't miss out on expert advice that can steer your business through any of this year’s potential challenges - tune in now! 

Highlights:

• (01:05) Explanation of pre-mortem analysis and its relevance to business planning.
• (04:36) Importance of considering potential failures and shortcomings in business planning.
• (08:08) The connection between pre-mortem analysis, stoicism, and proactive mindset.
• (10:03) Reflection on the importance of pre-mortem analysis in real-life business scenarios.
• (12:45) Personal reflection on overcoming anxiety by considering worst-case scenarios.
• (14:11) Motivational message about embracing failure and maintaining a resilient mindset.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

How’s our out-of-state cleaning business doing in Texas? Well…

Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they share valuable insights on the challenges and lessons learned while growing their cleaning business. 

You’ll hear them emphasize the importance of taking imperfect action, while simultaneously discussing their venture into the Texas market. They detail the hurdles they faced, including business license delays and quality issues with the cleaning teams.

Ultimately, they reveal their decision to close down cleaning operations in Fort Worth and why, despite setbacks, they remain optimistic. More than anything, you’ll get inspired about the significance of continuous action and why it’s so important to keep learning from mistakes.

Don’t miss this essential cleaning business insight - tune in now!

Highlights:

• (00:30) Discussion about reflecting on the past year's experiences.
• (01:15) Personal reflection on hesitancy to do the podcast.
• (02:46) Decision to close down cleaning operations in Texas.
• (03:52) Mention of an upcoming gift for listeners.
• (07:24) Reflections on lack of focus and shiny object syndrome.
• (08:11) The importance of having an infrastructure in place before expansion.
• (09:11) Positive outcomes and learnings from the experience.
• (11:11) Challenges with finding the right people and maintaining culture.
• (15:49) Opportunity for interested parties to take over Texas brand.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

Wanna know how to overcome challenges in the cleaning business?

Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they dive into the importance of proactive planning for unforeseen challenges in the business world. 

Taking a retrospective look at their mindset during the uncertainties of 2021, they share their experience in strategizing for a potential recession and discuss the significance of creating a recession plan with concrete numbers, actionable steps, and a shift in marketing strategies to adapt to changing times.

They also explore hypothetical scenarios like adjusting marketing budgets and addressing customer feedback to understand failure points. Contemplating worst-case scenarios for their cleaning business, they stress the importance of anticipating pitfalls and share the significance of regular SWOT (Strength, Weakness, Opportunity, Threat) analyses and visionary leadership in navigating business challenges successfully.

Don't miss out on expert advice that can steer your business through any of this year’s potential challenges - tune in now! 

Highlights:

• (00:15) Planning for a potential recession in 2021, discussing strategies like changing marketing messages and increasing budgets.
• (01:24) Importance of planning for potential failures and addressing hypothetical scenarios using personal anecdotes.
• (02:35) Reference to a Freakonomics episode on proactive planning and its relevance.
• (03:12) Emphasizing the value of discussing worst-case scenarios and creating flowcharts for quick reactions.
• (03:33) Regular practice of SWOT analysis for staying aware of business strengths, weaknesses, opportunities, and threats.
• (03:50)  Importance of visionary leadership to foresee challenges and avoid reactive decision-making.
• (04:24)  Framing the discussion as a confidence-building exercise for proactive actions, drawing parallels with military training.

Links/Resources Mentioned:

• Profit Cleaners Website 
• MasterClass