It’s easy to focus on the various pieces of our marketing strategy to the point that we forget to actually sell the products we are marketing. Karoline Bohannan, of the KRose Company, joined me to discuss the things to pay attention to as we seek to get the word out about our ranch and rural business products. This episode might focus on bulls and bull sales but the principles apply to all rural businesses.

Thanks to our Studio Sponsor, Understanding Ag!

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