Profitable Mindset

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Imagine how luxurious it would feel to have 2-3 extra hours every day of your life. It's not just an impossible dream... stay with me here, and you'll start to see possibility for this. ==> Click the link above to Learn the 4 Biggest Time Wasters <== You know I can teach you how to make more money. And I can teach you how to attract all the customers you need. But what I can't do for you is create more hours in the day than the 24 we all have. However, my clients report finding 10-20 more hours in their weeks after coaching with me. I know - it may seem impossible for you right now. But please know, with some focus on a few key things, this is available for you, too. Farmers coaching with me create more time with a combination of learning how to manage their time more productively. AND, the other side of that, they learn how to stop wasting immense time in their days. You've got to address both - stop wasting time + learn to manage it in a useful way. Next week I'll start teaching you the steps to creating more time, but first, before those will work for you, you've got to learn how these common time wasters. I outline the 4 Biggest Time Wasters we don't know we're doing - in today's episode of the Profitable Mindset Podcast. Click the link above to Learn to Eliminate the 4 Biggest Time Wasters Just becoming aware of these 4 things will make it easier for you to change them. Awareness is the FIRST step in creating calm, balance and peace in your lives that my clients report feeling for often what is the first time since starting their farms! So, step 1 of creating more time is becoming aware of how you're wasting time. Nothing else will work until these are eliminated. See you in Episode 126! Charlotte

5X Your Farm Sales is Open For Registration

Click HERE to Learn

This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales.

That's just one coaching session. We do this EVERY week inside the coaching program.

• The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months.
• They're selling more in ONE WEEK than they used to sell the whole season.
• They're raising their prices to finally make a 40%+ profit.

​Join Now and Begin 5X'ing Your Farm Sales AND Your Life​

All because they're committing to doing the work of working on their mindset and their marketing for one year.

Not only are they making more money, they experience this:

• No longer feeling burned out
• Working reasonable hours
• Setting firm boundaries
• Making daily time for themselves
• Feeling present with their family every day

​You've got to know, though, 5X'ing your farm sales is not all about the money.

It never is.

Yes, money solves a lot of immediate problems.

We solve those for sure!

But then, 5X'ing their farm sales becomes about so much more.

• Paid off mortgages.
• Husbands and wives able to quit day-jobs and be home full-time on the farm.
• Healed marriages. Healed relationships with parents and in-laws and kids.
• No more juggling bills each month because there's always enough in the bank.
• Finally taking a family getaway during the busiest months of summer... with NO guilt.

And more.

INFINITELY more.

The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.

And then you find -

The more profit your farm makes, the more you are able to do for your community, your family, and yourself.

It's the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.

It's about working hard and seeing your customers have better health and better lives because of your farm products.

It's about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.

And I know you're no stranger to hard work, so if you're willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.​

Inside, you'll get one year of:

• Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch
• Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
• Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you
• Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth

​Click here to learn more. Enrollment just opened and will only be available until this Friday, August 5th, at midnight PT.​

Plus, inside I give you a marketing system that is so simple and easy to execute, you'll probably spend less time in the office than ever before.

Don't miss this,

Charlotte

P.S. That marketing system I talked about? Here's what it does:

"I learned to determine how much my time is really worth. I no longer feel guilty. I feel confident I'm ALWAYS doing exactly what I'm supposed to be doing. And I made 50% more revenue this year."​

​Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.​

PAYMENT PLAN: I had several requests for a payment plan this week - Click HERE for the payment plan.​

​

Click HERE to Read All About 5X Your Farm Sales Coaching Program Today is a very special story of transformation of an extended farm family. -Click the link above to hear about how Rachelle, her husband and her father-in-law have improved their lives dramatically on the farm.- Rachelle has 6 kids UNDER 7. As if that's not a big enough job, she often milks cows in the afternoons. She farms with her husband - they own the farm 50/50 with her in-laws, so there's the added pressure of doing business with extended family. Before she came to me for help, they were exhausting themselves, doing all the farming and selling, working hard chasing every dollar. She had no boundaries with her husband, family, or customers and found herself in constant reaction mode, running all over the place doing deliveries and anything that demanded her time. Rachelle knew that at this pace, they'd NEVER get caught up and would never have enough time to do what they needed to do to build a sustainable life and business. Rachelle knew she needed better time management. She also knew she needed to learn to value herself more to take better care of herself and her family. (So many of us as women are taught NOT to value ourselves; instead, everyone and everything else comes first - this keeps us feeling terrible in life.) Fast forward 16 months or so later, and Rachelle looks, sounds, and feels like a new woman. The other farmers inside the 5X Coaching program have witnessed her growth and change and the calming down of her life, too. Rachelle is an inspiration for ALL of us. She's an example of what's possible when you decide to shift your thinking and learn to create NEW results in your life. Click the link above to learn the crucial mindset shifts she made that have shifted her husband and father-in-law for the better.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Most of us consider time to be our most valuable asset. Our 24 hours in a day is so precious! But here's what I know to be true - *I teach you how to create more money. *I teach you how to get all the customers you want **But I can't teach you how to make more hours in the day than the 24 we're all given. But I CAN teach you how to create more time in the 24 hrs you already have by making a few subtle but powerful shifts. Click the play button above to learn the first step to getting way more peace AND productivity in your 24 hours I don't mean that you're going to do more - I'm not telling you that you have to be more productive. Chances are you're already running on all cylinders - me telling you to "just do more" is NOT going to help. Instead, you're going to learn to shift the way you think about time. You'll learn to create a new way of thinking about the time you do have that will free up hours. I will teach you the first steps in learning the skill of managing your time differently in your mind - in a way that serves you instead of overwhelms you. Based on my experience coaching hundreds of farmers, when you learn the skill of managing your mind around time, you'll free up 2-4 hours per day. Today's podcast is step one. When you stick with me and learn to Master Your Time & Master Your Life, you'll get more done PLUS have time set aside daily for your own personal care. I know!! That's a new concept for most people - daily time for ME??? Because you can't create more hours in a day, it is crucial you learn this first step of getting MORE out of the hours you do have - MORE accomplished and produced and more rest time. Click the play button above to learn to create more time in your day.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Many farmers move through their days disappointed by others' actions or lack of actions. In my farmer coaching group, farmers show up frustrated with thoughts like - "my husband should be supporting me in quitting my job." Or, maybe your farm partners don't want to work as hard as you think they should. And since farming and personal life are often intertwined, even personal expectations stop you up, such as - "my ex should be keeping me informed of the kids' activities." The problem you create for yourself is - when you feel disappointed or frustrated others aren't doing what you want, you keep yourself stuck NOT doing the things in your business you need to move ahead. Soon, you're not only feeling terrible, disappointed, frustrated - now you're not making money. This compounds the negative feelings - now you're feeling stressed and anxious about your sales or lack of income. Even if the thing you expect the other person to do is logical and rational, they still may not do it (because they're autonomous adults with agency). You're thinking some version of, "people aren't doing what they're supposed to and we're not making money." But there IS a solution - and it all lies within your ability to shift your mindset. Mindset coaching teaches you how to shift your thoughts from what's NOT working to thoughts that create successful, profitable results. Today's episode of the Profitable Mindset Podcast will teach you how to start shifting from un-useful/unproductive thoughts that keep you stuck not making money... ...to thoughts that will drive the actions needed to build your profitable farm. Click the link above to start creating successful results.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE You can be skilled at farming AND marketing but still NOT be making money on your farm. Here's why... Most farmers are missing the mindset skills required to build a sustainable & profitable farm. (Actually, it's not just limited to farmers, it's all humans - we aren't taught mindset management anywhere in our lives. Until now.) Here's how it goes - farmers start their farms. They're great at producing top-quality products. They've built - or paid to have built - a nice-looking website that works. They get lots of likes and comments showing interest. Maybe even making lots of sales. But not quite making money. And - because farming is the beast it is - there are lots of moving parts. This means more opportunities for things to go wrong, to break, and mistakes to be made. And these problems take up so much of your time. Problems like these my client brought to our coaching call this week:

• "Nothing's working out"
• "Things keep breaking or falling apart"
• "I'm always waiting for the other shoe to drop"
• "I'm wasting so much of my time"

She said she feels useless when she thinks this way. Once she makes herself feel useless, then she second guesses herself - like, 'why do it when it probably won't work out anyway.' This makes her feel overwhelmed. Which results in more struggle and feeling stuck. Not moving ahead on the money making activities. And not making a profit. This kind of thinking happens to a lot of farmers and if you don't figure out how to turn it around, most people decide to throw in the towel and quit eventually. They decide it's too miserable to live long-term in overwhelm and feeling like things aren't working. But today's episode of the Profitable Mindset Podcast will teach you a few simple - but incredibly powerful - things that will help add the mindset skills you need to build your profitable farm. Click the link above to learn the missing piece of building a profitable farm. They're simple shifts you can start practicing immediately and you'll notice results right away, too.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Many of us confuse "being honest" with disrespecting ourselves. We think we're just telling the truth when we say things like:

• "my marketing isn't working"
• "I should've had this down by now"
• "I'm not very tech-savvy"
• "people don't appreciate the work we do"

These are various versions of thoughts I've heard from farmers many times over the years. Most farmers just think they're statements of fact. But what if thinking this is actually you keeping yourself stuck and small and hurting you and your business? That's what research shows us is true and I want to offer you help today. Self-respect (how we talk to ourselves) is actually a skill most of us need to learn. Many of us were taught as we grew up to be humble and not arrogant or conceited. To be self-deprecating, even. When you tell yourself these so-called "truths" you think are making you look humble, you're actually creating terrible results for yourself in your life. These thoughts do not result in you feeling good about your self or your farm AND they prevent you from making money. Today's episode of the Profitable Mindset Podcast will help you do the following:

• Become aware of how you're hurting your business with what you think
• What simple practice you need to implement that will make your success inevitable
• And what to think that will make you feel better immediately

Click the play button and learn how to move ahead in your business with ease.

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE It's super common for the farmers who first come to me for coaching to think that a successful farm is built by giving your community what they want. For instance, they decide to start a flower farm. People love the flowers and wish could cut their own. So the farmer opens up a u-cut. Then, the customer wants you to save them some peonies. Or pink tulips... and you go out of your way to do so. Next, they want to pick up their flowers Saturday, late, because they're going to be in the area anyway. You comply because you NEED to make sales. THEN... they need you to deliver. Or ship. Or sell dried flowers. Or starts. So you do. Your days are LONG but you're moving product, so it seems logical. But you're not going to get to profit running your business this way. And there is no clear brand when you run your business this way. THIS episode will help you turn this around and make branding, selling, and running your farm so much easier. This same mistake happens no matter what you are farming - the milk, meat, and vegetable farmers all struggle with this at first. And you'll want to get this figured out ASAP or you'll do what most farmers do and quit because you're in constant overwhelm, in reaction mode and feeling frustrated, overworked, not making money. This is what I call people-pleasing in your business and it's the opposite of what your business really needs, which is a CEO making the decisions. And guess what - even if you never thought of yourself as a CEO, you ARE the CEO of your business when you start your farm! But since you didn't go to "CEO School" you weren't aware of this - until now when you see yourself in this reaction mode, this people-pleasing mode. Today's episode of the Profitable Mindset Podcast will help. Click the link above to learn how to shift to being the CEO your biz needs and then clear up your branding to build your profitable farm with ease.

Get the Free Pricing Worksheets HERE. 13 years ago, when I brought home my first milk cow, I just figured I'd charge a buck less than the neighbor was charging. Yes, that was my pricing strategy! I oh-so-quickly learned that was not a strategy, and not only that, it was a fast-track to broke if I kept it up! And I know this is one of the most common struggles among us all, because I get the emails & FB/IG messages daily: "How do I figure out what to charge for my (chicken, flowers, CSA)?" "How do I stay below the neighbor's price but still make a profit?" "How do I figure in my wage? My losses?" "How do I deal with customers who challenge my prices? Pricing strategy involves so much more than just seeing what the neighbors are charging. Farmers very quickly become aware that their prices must be more than the grocery store because on our non-industrial farmers we just don't have the economy of scale that corporate farms have. Therefore, our prices will be higher, and this means, people new to buying from farmers might not understand why. Once my clients decide what to charge, then comes the mind drama - how do I explain this to my customers? In today's episode on the Profitable Mindset Podcast, I walk you through how to raise your prices with ease and avoid the drama in your mind - and your customers' minds. So many farmers want to justify their prices by explaining the costs involved or explaining the pricing process. Tune in and hear why this will backfire in your business and create doubt in your customers' minds, and what to do instead. Today's episode will help you shift from doubt or guilt or tempted to prove your price, to a place of self-confidence and "in-service" to your customers. When you make this shift to self-confidence, it becomes so much easier to run your farm and charge a profitable price AND maintain a great connection with your customers. Tune in to Episode 118 by clicking the link above, and let's get your prices up where they need to be. Charlotte

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE If you're not sending your marketing emails to people with ease, it's not a time management problem, as this week's client thought. It's a thought problem. The only thing between you knowing you need to send marketing emails or newsletters and actually sending them, is your thought about it. My client showed up for coaching because she's only sent 2 newsletters in 6 years of being a lavender farmer. And this is keeping her stuck, small, not profitable. I asked, "why aren't you sending emails, since you know how and you know this is key to making consistent sales?" She answered, "I hate doing them - they make me anxious & miserable." And she wanted me to help her with the time management program to get it on her calendar. But she soon discovered in our coaching call, when you start with that thought "I hate them" --- you'll NEVER take the action of sending them. This thought is keeping her stuck not doing the newsletters. This thought is keeping a lot of you stuck not doing things on your farms! The 3 step process I use with my clients in coaching will help you learn what's really holding you back from doing the things you want to do. Things like sending your marketing emails, and it'll help you finally move ahead to do it with ease. You might think it's a fact, that it's true you HATE sending newsletters, or you HATE weeding, or you HATE the thought of raising your prices. But notice how that thought makes you feel - stuck, burdened, hopeless, defeated, or any other negative emotion that will NEVER drive the action you're wanting - in this case - email newsletters. I teach my clients step by step how to do email marketing with ease, but what happens next is, they know what to do but they have an obstacle thought that keeps them stuck not sending their newsletters Tune in and become aware of what you're doing that's keeping you small and stuck and not marketing with ease - and then how to turn that around. See you in Episode 117! Click the link above to tune in.