Proof to Product

By Katie HuntBusiness Entrepreneurship Arts Design

Proof to Product episodes

August 23, 2022 261 | Selling to a National Retail Chain with Krishna Chavda, NANU Studio
Have you dreamt about your products being on the shelves of big box stores? In today's episode, Krishna Chavda of NANU Studio joins us to share her story of developing her brand, exploring wholesale, and landing her first purchase order from a big box store while exhibiting at New York Now.
You can view full show notes and more at prooftoproduct.com/261
Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!
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Map out your next 90 days here: http://prooftoproduct.com/quiz
31 min
August 16, 2022 260 | 3 Ways to Outsource Sales with Katie Hunt
Is selling and managing your wholesale outreach not something your enjoy or are even good at? You have options to outsource sales in your wholesale business. In today's episode, I'm walking you through three types of sales reps that you can hire, the differences between them, and what you should expect in working with each one.
You can view full show notes and more at prooftoproduct.com/260
Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!
JOIN THE WAITLIST
Giving back is one of our core values here at Proof to Product—in time, knowledge as well as financial scholarships. Since 2011, we've awarded over $200,000 in scholarship funds to creative entrepreneurs who make physical products and have big dreams. If you're interested in joining Paper Camp, but do not have the funds to do so, please apply for our Paper Camp Scholarship.
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Map out your next 90 days here: http://prooftoproduct.com/quiz
16 min
August 09, 2022 259 | Launching Wholesale & Exhibiting at SF now with Christine Herrin, Everyday Explorers Co.
How do you know you're ready to exhibit at a trade show and begin selling wholesale? Christine Herrin of Everyday Explorers Co joins us today to give an inside look at how and why she decided to launch to the wholesale market and exhibit at her first trade show this year.
Listen in as she shares how selling direct to consumer and wholesale are different, along with a few of the lessons she learned about positioning, pricing and marketing her products to the wholesale market.
You can view full show notes and more at prooftoproduct.com/259
You may remember Christine from episode 170 of the Proof to Product podcast where she talked about running her business remotely.
Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!
JOIN THE WAITLIST
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
34 min
August 02, 2022 258 | Scaling to 500 Wholesale Accounts with Brittany O'Brien, Brittany Paige
Deciding to sell wholesale is the first step to scaling your business, but what are the next steps to being successful in it? Brittany O'Brien of Brittany Paige joins us to share the top three contributors to her wholesale success, how she overcame her fear of rejection, and a few tips she has for brands just getting started in wholesale. Plus, she's sharing a little insight on her experience in growing the retail side of her business while having fun with TikTok!
You can view full show notes and more at prooftoproduct.com/258
Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp!
{JOIN THE WAITLIST}
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
33 min
July 26, 2022 257 | Enhance Your Etsy Sales with Lauren Keplinger
Have you found success in selling your products on Etsy? Despite the changes that Etsy has made over the last few years, the search engine is full of value for small businesses to take advantage of in growing their brand. In this episode, Lauren Keplinger joins us to share how you can enhance your Etsy sales through your product listing, keywords, and even mindset about Etsy!
You can view full show notes and more at prooftoproduct.com/257
Today's episode is brought to you by my free Email Marketing For Product Makers Guide, where you'll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences!
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Map out your next 90 days here: http://prooftoproduct.com/quiz
27 min
July 19, 2022 256 | 4 ways to measure trade show success excluding sales with Katie Hunt
If you've ever attended a trade show and felt disappointed in your sales, I have good news for you! The success of your trade show should not be solely measured by the volume of sales you get while you're there. In today's episode, I'm sharing 4 ways to measure your success at a trade show that don't rely on your sales. Trade shows offer you the opportunity to maximize your time to seek client feedback, have meaningful conversations, enhance your brand recognition and visibility, and ultimately build new connections.
You can view full show notes and more at prooftoproduct.com/256
Today's episode is brought to you by our Booth Blueprint class, available in the Proof to Product resource library! During this class, I'll walk you through three secrets to maximizing your tradeshow investment, and I'll tell you how to keep your wholesale orders coming in long after your trade show ends! Get access to this class and my workbook inside the Proof to Product resource library!
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
11 min
July 12, 2022 255 | Your Emotions Make Your Business Stronger with Kiwi Schloffel, Your Gal Kiwi
Being an entrepreneur is an emotional journey, oftentimes leading you to burnout. Kiwi Schloffel of Your Gal Kiwi joins me to talk about the many challenges that entrepreneurs face as they start and grow their businesses. Throughout this episode, Kiwi and I share personal stories to remind our entrepreneurial friends that you're not alone and that you should focus on building a business that fuels the life you want to lead.
You can view full show notes and more at prooftoproduct.com/255
Today's episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we'll be adding soon! Get access to all of these classes inside the Proof to Product resource library!
{Get Access Now}
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
49 min
June 28, 2022 We're on summer break!
The Proof to Product podcast team and I are practicing what we preach and are taking the next two weeks off to bask in the summer sunshine! We'll be back with a new episode on July 12 and we have some incredible things lined up for you.

Here's what you have to look forward to when we return: Kiwi Schloffel of Your Gal Kiwi and I talk about the emotional and mental load of running a business. I'll also be sharing four ways to measure tradeshow success that doesn't include sales. Plus, we've got some amazing case studies and updates from Paper Camp alumni Brittany Paige of Brittany Paige Designs, Nikki Tyler of Lovely Little Studios, and Christine Herrin of Everyday Explorers— you won't want to miss these!

While we're gone, be sure to dip back into the archives. We have over 254 incredible episodes to help you strengthen your business.

If you've been thinking about joining us for paper camp, go get yourself on the waitlist. You can do that at prooftoproduct.com/papercamp. We'll open enrollments later this summer. Have a great two weeks and I'll see you on July 12!
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
2 min
June 21, 2022 254 | Identifying & Overcoming Burnout with Valerie Hamaker, Generation Xhausted
When burnout hits us on our entrepreneurship journey, it's not only hard to see it coming, but is hard to manage and deal with it as well. In today's episode, Valerie Hamaker joins us to share how you can identify the signs of burnout and if it's happening due to underlying issues. Valerie Hamaker is a relationship and trauma therapist, who runs a membership community focused on helping individuals recover from issues of burnout. Listen in as Valerie shares two valuable and tangible ways that you can avoid burnout in your business.
You can view full show notes and more at prooftoproduct.com/254
Today's episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we'll be adding soon! Get access to all of these classes inside the Proof to Product resource library!
Get Access Now
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
35 min
June 14, 2022 253 | Manufacturing Overseas with Emily Chiang, Emii Creations
Have you weighed the pros and cons of sending your manufacturing overseas? While recently on the trade show floor, Emily Chiang of Emii Creations joined me for a quick conversation about her experiences with trade shows, but ended up diving into a rich conversation about manufacturing overseas. Listen in as her business model has evolved over the last two years and the role that her parents are playing in the manufacturing side of her business. If you're a member of Proof to Product LABS, Lyndsay will be joining us in July to help us map out our own 90 day marketing roadmap!
You can view full show notes and more at prooftoproduct.com/253
Today's episode is brought to you by LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you're ready to join this program, make sure you're on the waitlist for when we open enrollment!
Join the Waitlist
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
19 min

About Proof to Product

From the publisher's feed

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!

Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.

If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.

Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.

Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources