Proof to Product

By Katie HuntBusiness Entrepreneurship Arts Design

Proof to Product episodes

March 29, 2022 242 | NY Now Show Results with Christy Asper, Paper Baristas
Did you listen to my conversation with Christy Asper of Paper Baristas back in episode 236? We discussed how preparing for NY Now was going for her as a pre-show interview! Now she's back for another conversation to share how the show went, what she learned, and what she'll adjust for future shows! Listen in as she explains why she believes catalogs are still relevant, what it was like to exhibit as part of the Greeting Card Association Village, and what her sales and success looked like!
You can view full show notes and more at prooftoproduct.com/242
Today's episode is brought to you by our free resources library, where you can find the tools to start, streamline, and scale your product business. From determining if wholesale is right for you, to designing a tradeshow booth that won't break the back, to deciding what to delegate in three simple steps, we have the resources for you!
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Map out your next 90 days here: http://prooftoproduct.com/quiz
30 min
March 22, 2022 241 | How to Determine Your Product Pricing with Katie Hunt
Are you leaving thousands of dollars or more on the table each and every year due to incorrectly pricing or underpricing your products? There are two critical numbers you need to know in order to avoid losing money and to properly determine your product pricing. In today's episode, we're reviewing how you can price your products by understanding your production costs and market rates, plus I'll even be sharing a real example with real numbers.
You can view full show notes and more at prooftoproduct.com/241
Today's episode is brought to you by LABS, the 12 month group coaching program of robust support for your product based business. With a focus on foundational building in your business, you'll find support in patching the holes in your systems to build success in every aspect of your business.
If you're a product based business owner that wants to strengthen the foundations of your business, LABS is the program for you! Whether you're brand new or you've been in the game for a while, we offer a track for each that is catered to your needs in business. LABS fills in the holes and cracks in your business and opens quarterly for enrollment. If you're ready to enroll in LABS, make sure you're on the waitlist!
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Map out your next 90 days here: http://prooftoproduct.com/quiz
12 min
March 15, 2022 240 | You're right on time with Amber McCue, The Modern CEO
Do things in your life or business feel like they just aren't happening fast enough? So many of us experience this year after year, but what if we could shift our mindsets to turn it into a positive? Amber McCue of The Modern CEO joins us to share how after experiencing this guilty feeling of things not happening fast enough, she opted for the mindset of "Right on time." No matter where you are in your business or life, you're right on time. She's sharing philosophies on releasing control, remaining flexible, and checking in with ourselves and our business when making big decisions. Listen in as she shares how valuable setting intentions multiple times a year is in her business.
You can view full show notes and more at prooftoproduct.com/240
Today's episode is brought to you by our free resources library, where you can find the tools to start, streamline, and scale your product business. From determining if wholesale is right for you, to designing a tradeshow booth that won't break the back, to deciding what to delegate in three simple steps, we have the resources for you!
Get Free Access Now
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
30 min
March 08, 2022 239 | Why You Should Be Tracking Inventory at All Stages of Business with Katie Hunt
Are you tracking your product inventory in one established place? Your inventory management and tracking system can make such a difference in your business—in any stage that you're in!
In today's episode, I'm sharing the benefits of tracking your inventory, what to consider when selecting your tool, plus a few tools you can check out!
For full show notes, resources and a transcription, please head to prooftoproduct.com/239
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Map out your next 90 days here: http://prooftoproduct.com/quiz
9 min
March 01, 2022 238 | Building Your Dream Team with Kira La Forgia, Paradigm Consulting
Being an entrepreneur and business owner comes with a lot of perks and flexibility, but add in a team that can support you and scaling your business can feel limitless. When it comes to the actual hiring process, there is so much to consider, including what scaling looks like for you, how to manage your team, and if your team members should be hired as employees or contractors.
In today's episode, Kira La Forgia of Paradigm Consulting joins us to highlight how small businesses can take the first step in hiring and what they should be aware of in the process. Listen in as she helps identify the positions you may have in your business and if they should be classified as employee or contractor.
For full show notes, resources and a transcription, please head to prooftoproduct.com/238
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Map out your next 90 days here: http://prooftoproduct.com/quiz
36 min
February 22, 2022 237 | Navigating supply chain issues & product expansion with Alex Gagné, Chez Gagné
The expansion of your business into wholesale and even new product lines can create exponential growth for your brand, but with that growth comes struggles. In today's episode, Alex Gagné of Chez Gagné joins us to share about her experience with supply chain issues over the last couple of years, how that created a cash flow issue for her team, and how product expansion unexpectedly saved her business in 2021!
For full show notes, resources and a transcription, please head to prooftoproduct.com/237
Listen to Alex's previous conversation on the podcast at prooftoproduct.com/106
Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
38 min
February 15, 2022 236 | Lessons learned exhibiting at Atlanta Mart, Noted & NY Now with Christy Asper, Paper Baristas
Have you ever considered exhibiting at trade shows? As Christy Asper of Paper Baristas prepares her brand for exhibiting at NY Now, she felt it was important to share what goes on behind the scenes. In this episode, Christy is sharing about her experiences at Atlanta's Mart, Noted, and now preparing for NY Now—including the things that have gone wrong.
For full show notes, resources and a transcription, please head to prooftoproduct.com/236
Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp
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Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
33 min
February 08, 2022 235 | How can I get more support from Proof to Product with Katie Hunt
At Proof to Product, we're committed to helping product based businesses succeed! We've created two programs that can help you strengthen your business foundations or scale with wholesale. In today's episode, I'm breaking down the difference between Paper Camp and Labs, which program is right for you, and how you can get started!
For full show notes, resources and a transcription, please head to prooftoproduct.com/235
Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
17 min
February 01, 2022 234 | Scaling Wholesale with Beth Roszkowski & Tiffany Grimes
As a product creator, it's common to feel that success means building your own storefront and selling retail to earn the most profit for your business. While that's a great goal to strive for it doesn't mean you should let other selling options, like wholesale, fall off your radar.
In today's episode, Beth Roszkowski and Tiffany Grimes join us to share how wholesale has allowed them to scale their businesses. I'm excited to highlight the conversations to show how two different brands with different stories still find value, profit, and expansion in their businesses through wholesale.
For full show notes, resources and a transcription, please head to prooftoproduct.com/234
Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
32 min
January 25, 2022 233 | Sales results from exhibiting at Shoppe Object with Jodi Kostelnik, The Neighborgoods
Trade shows are a big project to take on for product based businesses interested in wholesale. The biggest question I get: Is it worth it?
In today's episode, Jodi Kostelnik of The Neighborgoods joins us to share all about her experience with trade shows, specifically with Shoppe Object. Jodi opens up with transparency about the numbers she's experienced with trade shows, what her goals are as she heads into them, and even highlights different approaches she's taken to trade shows.
For full show notes, resources and a transcription, please head to prooftoproduct.com/233
Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz
40 min

About Proof to Product

From the publisher's feed

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!

Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.

If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.

Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.

Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.

Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.

Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources