Craig Deveson, founder and CEO of Properti, chats with Momentum Media’s Phil Tarrant for the latest episode of REB’s Proptech Pulse. As the mastermind behind a company that saves agents hours by harnessing the power of their CRMs to automatically generate social media posts, Craig is well-placed to examine how social media has become an increasing driver of sales. He reflects on how agents have reacted to the dawn of this rapidly evolving ecosystem, and where social media could take the industry in five to ten years. In this episode you will hear:

 

• How an agency’s CRM can be a key asset in their social media strategy

 

• Why marketing budgets need to put power behind paid posts  

 

• Which channel real estate agents underestimate the most

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