Providing Value First: Marketing Strategies for Local Businesses with Low Foot Traffic

Are you feeling stuck in your business? Don’t know how to market your services when you don’t have a lot of foot traffic? Our latest podcast episode has tips for getting your name out there.   In this episode of The Uncaged Clinician, David Bayliff, and Josh Payne discuss how to market services and grow fame when operating in a location with low foot traffic. The topic was inspired by a question from a listener and the hosts share their ideas on how to tackle the challenge. The episode was recorded on location at the Hilton in Plano, Texas, where the hosts will be hosting the upcoming Success Council event. Listeners are encouraged to comment and ask questions during the live broadcast.   The episode highlights how building relationships is essential to growing a business over the long term. While quick marketing strategies like workshops and Facebook ads may bring in clients in the short term, building relationships is necessary for sustained growth. The hosts give examples of local marketing, where building relationships with other businesses and potential clients is crucial. The hosts also discuss the importance of the "know, like, trust" continuum, where potential clients need to know, like, and trust a business before becoming a customer. Overall, the episode emphasizes the importance of building relationships and providing value first to achieve long-term growth in business.   They will touch on such topics as: Talks about what to do when there is no foot traffic and how to know how to solve people’s problems through their body movements. Discuss what to do if you have a space that doesn’t have a lot of foot traffic and understand the difference between an owned audience versus a borrowed audience. Explains how you can provide value first and build relationships, and talks about an example of local marketing in a Facebook group: “Local marketing starts with relationships.” Talks about how to get people to interact with you and identify identity problems: “Step one for getting foot traffic starts with interacting with people.” Talks about the Continuum of Trust, on how to get in front of the ideal client, and the importance of knowing where you are. Outlines the concept of integrating oneself into a borrowed audience before attempting to build one's own and learning the demographics. Uncaged Hack: “So when you understand those percentages, then you know that when people don't come over right then to interact with you, it may just be number one, maybe they're never going to buy number two, maybe they are, but they just need more time." Additional Resources: When you are ready…Here are ways that we can help you to grow your practice:   If you're ready to join our community of Uncaged Healthcare Professionals and become UNCAGED in 2023! Fill out the application to JOIN our Pathway Program!   PATHWAY  https://api.leadconnectorhq.com/widget/form/Y6ABODFCd53KLdo9SPfy   Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice: https://facebook.com/groups/113576786080229