This month’s Two-Brain leaderboard tracked average revenue per member per month (ARM), with the Top 10 running from $508 to $1,203 USD.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with ARM leader Yoni Levitan, owner of 3 Seasons Personal Training in Toronto, Canada, to learn the secrets behind his massive ARM.

First of all, Yoni’s gym focuses exclusively on high-value services, such as personal and semi-private training.

But the real key to Yoni’s success is an overwhelming commitment to clients. He invests greatly in professional development and is dedicated to getting his clients results. In fact, he is unwilling to offer things that don't deliver results—like once-a-week training.

He also focuses on small details that combine to create an elite level of service: showing up on time every time, not changing client’s schedules and having clean bathrooms.

Because of his high standards of excellence, Yoni spends $0 on marketing, getting nearly all his clients through referrals and glowing Google reviews.

Tune in to hear all Yoni’s tips so you can take steps today to increase your gym’s ARM. 

Links

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1:55 - Yoni’s ARM history

11:17 - Setting your rates

20:07 - Yoni’s Two-Brain experience

26:31 - Referrals are king

35:16 - Simple things that drive up ARM