Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss!

🌿 Connect with Rebecca: Visit Conscious Skincare

🎧 Listen now on Spotify and follow for more game-changing business tips!

Timestamps:

0:00 Intro

1:35 Meet Rebecca & Conscious Skincare

9:00 Do Business Plans Really Work?

13:28 Crafting Plant-Based Skincare Products

27:44 Marketing with a Personal Touch

31:12 Strategies to Stand Out

36:01 How Much to Share About Ingredients

41:29 The #1 Challenge for Purpose-Driven Brands

45:21 Connect with Rebecca

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