
Sign up to save your podcasts
Or
Hosts Patty McCord and Jessic Neal are joined by David Aaker, the father of modern branding. As an author, speaker, and Vice Chairman, David has paved the way for branding to evolve into what it is today through his work. Listen in as they dive into what makes a successful brand!
Relevant links:
Book: Aaker on Branding
Book: The Future of Purpose-Driven Branding
davidaaker.com
Do you have an ongoing work issue you need guidance solving? Or maybe you want to know how Patty and Jess would have dealt with a past problem. Share your stories and questions with our producers here.
TruthWorks is hosted by Jessica Neal and Patty McCord. The show is edited, mixed and produced by Megan Hayward and Mik Finnegan. Our Production Manager is Kathleen Speckert. TruthWorks is an editaudio production.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
5
1616 ratings
Hosts Patty McCord and Jessic Neal are joined by David Aaker, the father of modern branding. As an author, speaker, and Vice Chairman, David has paved the way for branding to evolve into what it is today through his work. Listen in as they dive into what makes a successful brand!
Relevant links:
Book: Aaker on Branding
Book: The Future of Purpose-Driven Branding
davidaaker.com
Do you have an ongoing work issue you need guidance solving? Or maybe you want to know how Patty and Jess would have dealt with a past problem. Share your stories and questions with our producers here.
TruthWorks is hosted by Jessica Neal and Patty McCord. The show is edited, mixed and produced by Megan Hayward and Mik Finnegan. Our Production Manager is Kathleen Speckert. TruthWorks is an editaudio production.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
32,157 Listeners
22,085 Listeners
43,883 Listeners
9,339 Listeners
1,970 Listeners
3,986 Listeners
9,184 Listeners
5,390 Listeners
9,305 Listeners
5,490 Listeners
1,387 Listeners
3,365 Listeners
19,745 Listeners
213 Listeners
3,902 Listeners