Hosts Patty McCord and Jessic Neal are joined by David Aaker, the father of modern branding. As an author, speaker, and Vice Chairman, David has paved the way for branding to evolve into what it is today through his work. Listen in as they dive into what makes a successful brand!

Relevant links:

Book: Aaker on Branding

Book: The Future of Purpose-Driven Branding

davidaaker.com  

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TruthWorks is hosted by Jessica Neal and Patty McCord. The show is edited, mixed and produced by Megan Hayward and Mik Finnegan. Our Production Manager is Kathleen Speckert. TruthWorks is an editaudio production.

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