Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences.

On today’s episode of This Week in Marketing, our resident expert Jason Pantana will walk you through the step-by-step process of creating a Reels ad.

Don’t miss this information-packed, 13-minute tutorial.