As the year winds down, pumpkin spice aromas fill the air and holiday sales are everywhere. So, how do companies make the most of this bustling season? Molly Pittman, CEO of SmartMarketer, joins us to unravel the complexities of holiday marketing. She explains why the fourth quarter, or Q4, is both a golden opportunity and a challenging time for businesses. Molly walks us through a detailed plan that starts with pre-Black Friday strategies and goes all the way to New Year's resolutions. The key takeaway? With solid planning, focused efforts, and a touch of creativity, the holiday season can be extremely profitable for your business.

Show Links

Brands and apps mentioned:

• Smart Marketer
• Shopify
• Boom!
• Hoonigan
• Easy Gift app
• Shopify Product Bundles
• Viral Sweep

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Elevar - Never miss another conversion with Elevar’s server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.
• Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify Store
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.
• Not on Shopify? Start your free trial

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.