Raising Your Business: For Moms Growing Their Business and Raising Their Family

So -- crazy story. 

I recorded this entire episode while I was in active labor. I didn't even know it yet. I had one day left to record a training for a friend's summit, contractions started, and I just thought "it's fine, it's early labor, I'll pause when I need to." So that's what I did, for over an hour. I edited out a bunch of minute and a half pauses where I was literally breathing through contractions. Sent the file off, and a few hours later my daughter was born in an ambulance on the side of the road, delivered by my husband. Wild story for another day, maybe.

But it's honestly the perfect backdrop for what I'm covering in this episode, because if there's ever proof that "waiting for the right season" to build your business is a myth, it's this. That season is never coming. You have to build your business around your actual life, right now, chaos and all.

So in this episode I'm walking you through the exact framework I use to run my business with a house full of kids (including my baby daughter, born literally hours after recording this). Not "someday" advice. What I am literally doing right now, days out from a newborn.

Here's what you'll walk away with:

• The 100/50/10 rule I use to figure out what actually needs my brain (and what can happen while I'm wiping butts, literally)
• Why I ditched weekly live calls in my membership and what I do instead
• My "Emerald City" offer strategy that keeps money coming in even while I'm on maternity leave
• Why I design for my worst week, not my best one, and why that's the only plan that actually holds up
• The one question that shifted me from reactive to proactive in my business AND my life

Resources mentioned:

• CEO Mom Collective membership: yaelbendahan.com/ceomomcollective
• DM "planner" on Instagram @theyaelbendahan for my CEO Mom weekly planner
• My friend Briana's C5 assessment to help you identify the primary place your business is leaking momentum

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

So this episode is a little different. I'm currently very pregnant, less than a week from my due date, sitting in my office telling you the real behind the scenes of how and why I built the CEO Mom Collective the way I did. Not the trendy way. Not the "everyone else is doing it this way" way. The way that actually works for my life right now, with a house full of kids and a business I refuse to let eat me alive.

This isn't just a "come join my membership" episode either (though... you should). It's actually a masterclass in how to think about EVERY offer in your business. Because here's the question I want you asking yourself the whole time you listen: am I building this for what's trendy or what my friend is doing, or for what actually works for me and the person on the other end?

What You'll Learn:

• Why I ditched weekly Zoom calls (and what I do instead that works better for busy moms in every time zone)
• The real reason I chose Slack over a Facebook group, and why voice notes changed how I coach completely
• What makes a membership actually scalable instead of falling apart the second it grows
• Why "just a content library" is the laziest kind of membership and what I built instead
• The difference between the Collective and my Mastermind, and how to know which one is actually for you
• The exact question you need to ask about every single offer you're building right now

Mentioned in This Episode:

• CEO Mom Collective (founding rate ending soon, price increases from $97/month to $147/month after July 13th)
• CEO Mom Mastermind (get on the waitlist here)

CTA Mentioned:
DM or email Yael the word "loom" on Instagram @theyaelbendahan, tell her where you are in your business and where you want to be by December, and she'll send a personalized Loom walking you through it.

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Okay so real talk... things in the online space feel WEIRD right now, right? One minute you're hearing "nothing's working anymore" and the next someone's making a million bucks in 72 minutes flat. (Yap Challengers, unite!) So which is it??

This week I'm pulling back the curtain on a training I ran a couple weeks ago (yep, this is a replay, and yes I'm sharing it publicly because it was just too good to keep locked away). I dug into what's actually working for successful business owners (especially moms!) in 2026, and spoiler: it's not what you think.

I'm coming to you from a pretty intense season too. My sister was in a bad car accident days before I recorded this, I'm currently 2 weeks away from having baby #7, and somehow I'm still here showing up. Because that's kind of the whole point of what I teach... building a business that doesn't fall apart when life does.

Here's what I'm breaking down for you:

• The ONE thing successful business owners are doing differently right now (hint: it's not posting more)
• Why "courses are dead" is a lie people tell themselves, and what's actually replacing generic info products
• The Costco rotisserie chicken strategy for your offer suite (you'll get it when you hear it)
• A client story where she went from 2 sales to 12 sales just by changing ONE thing about her launch
• Why automating your backend too early might be killing your sales
• My "minimum viable marketing" rhythm that kept $8K/month coming in during my most chaotic, traumatized, nauseous first trimester ever

This one's part strategy, part permission slip to stop hustling like it's 2018.

Mentioned in this episode:

The CEO Mom Collective - my all new membership for moms who want consistent sales and BTS business and mindset strategies from a mom of many (only 20 spots left at the founding rate - investment goes up July 9!) --> yaelbendahan.com/ceomomcollective

Stand Out and Sell (how to create and leverage your signature framework for more scalability and sales) --> https://yaelbendahan.com/standout

DM me on Instagram: @theyaelbendahan

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

The Backstreet Boys are everywhere. The Jonas Brothers brought out Jesse McCartney, JoJo, and Demi Lovato on tour. Hilary Duff is back. And grown adults with mortgages and probably some form of joint pain are screaming like it's 2006 in Claire's.

Clearly, as a marketer, I couldn't just sit back and enjoy -- I had to figure out why it was working. And what I found is a marketing mechanism that literally changes people's emotional state — and you can use it whether your audience is into boy bands or has never heard of Jesse McCartney in their life.

This episode is about nostalgia marketing. Not the surface-level "reference old stuff" version. The actual psychological reason it moves people from skeptical to sold.

In this episode:

• Why nostalgia isn't just a generational trick — it works on every human brain, full stop
• What's actually happening when a Jonas Brothers crowd goes feral (and why it matters for your content)
• The research on nostalgia and willingness to spend money — it's not subtle
• 5 ways to bring this into your marketing right now, none of which require a Backstreet Boys reference
• Why vague origin stories don't land — and what emotional specificity actually does
• The comeback arc and why you should never quietly reappear after time away

If your content feels like it's landing flat even when you're showing up consistently, this one's for you.

Resources mentioned:

• Real Secrets of CEO Moms Audio Summit (free!): https://yaelbendahan.com/realsecretspod
• Summer Sales Intensive: yaelbendahan.com/summersales

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

You don't need perfect conditions to make sales. You just need the right plan.

Easier said than done, I know. But hear me out.

Six weeks ago I was 27 weeks pregnant and coming off a long season of pulling way back on selling. And I decided it was time to get back into motion — not because everything was calm and perfect, but because I know something about sales that took me years to learn.

This episode is that thing.

I'm breaking down the three "marketing crops" I use to think about my sales ecosystem — herbs, vegetables, and trees — and sharing the real mindset shifts that got me back into selling momentum after a hard season. This framework works whether you have 10 hours a week or two. Whether it's summer, a holiday, a hard week, or all three at once.

If you've been telling yourself you'll sell more when things calm down... this one's for you.

In this episode:

• The 3 types of marketing activities and which one to start with when you need cash NOW
• Why motivation doesn't come before action (and what actually does)
• The value of accountability in sales even if you technically KNOW what to do
• The "conviction reset" I do every morning before I start working
• What my client did on the last day of her launch that got her 10 sales — all from personal conversations
• Why summer is actually the best time to plant (not pause)

Resources + Links Mentioned:

• Summer Sales Intensive: yaelbendahan.com/summersales
• Money Map: yaelbendahan.com/moneymap
• CEO Mom Diaries FREE Telegram Broadcast: yaelbendahan.com/diaries
• Instagram: yaelbendahan.com/insta
• Loved this episode? Leave a review and share it on your stories — tag @theyaelbendahan so I can shout you out!

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Have you ever looked at your business and thought "I need a whole new offer, a whole new funnel, a whole new strategy" — when actually, you just need a smarter entry point?

Yeah. Been there. Built a better funnel instead.

In this episode, I'm pulling back the curtain on one of my favorite business wins: how a $27 workshop led to over $100K in backend sales — including an $18K VIP client — without a complicated tech setup, without sales calls, and without starting from scratch.

I'm walking you through the exact 4-part framework I used to build a low-to-high-ticket funnel from stuff I already had. And trust me, if you're a busy mom running a business in between everything else, this is the kind of strategy that was made for you.

In this episode:

• The $27 workshop that led to a $10K upgrade (and how 10% of buyers converted — without a single sales call)
• Why your next offer doesn't need to be new — it needs to be strategic
• The difference between a "micro" and "macro" entry point (and how to pick the right one for your high ticket offer)
• How to connect your low-ticket offer to your premium program in a way that feels natural, not pushy
• The follow-up strategy that keeps your funnel working long after launch day

If you're ready to stop leaving money on the table and start building something that sells while you sleep, this episode is for you.

Your Next Steps:

• Lazy Money Masterclass: https://yaelbendahan.com/LMMPod 
• Book a VIP Intensive with Yael:  https://yaelbendahan.com/90apply (limited spots before baby arrives!)
• DM me on Instagram @theyaelbendahan with the word INTENSIVE if you have any questions
• Rate + review the podcast (it means the world!)
• Screenshot this episode and share it on Instagram stories — tag me @theyaelbendahan so I can repost you!

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Every May, the panic hits. The kids' school schedule is imploding, your calendar looks like a snack list exploded on it, and suddenly you're realizing... oh. Summer is in like three weeks.

And if you're anything like most mom entrepreneurs, your "summer business plan" is basically: vibe and hope. Which — girl, same energy but not a strategy.

This episode is the wake-up call you need before you either disappear all summer OR burn yourself out trying to hustle through it. I'm walking you through my 3-part Summer Sales Plan — the exact framework I've used through multiple summers (and yes, three summer maternity leaves) to make money without losing my mind.

The truth is, the moms who actually have a calm, profitable summer didn't work harder. They just planned earlier. And the best time to plan is right now.

In this episode:

• The sneaky mindset mistake that makes you think nobody buys in summer (hint: you're projecting your own chaos onto your clients)
• What a "pre-sell" actually looks like when you're not into big complicated launches
• The nurture journey strategy that keeps your audience warm even when you're running at 40% capacity
• Why September feels like rebuilding from scratch — and what to do right now so it doesn't
• How I made money while nursing a newborn (and how you can set that up too)

Resources mentioned:

• Summer Sales Intensive — 4 spots only — DM "SUMMER" to me on Instagram: instagram.com/theyaelbendahan
• Money Map - Get my eyes on your business and personalized marketing strategy and offer positioning angles for less than $100 - yaelbendahah.com/moneymap

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

You did everything right. You emailed, you pre-sold, you showed up all week long. Day 6 of your launch: two sales.

Sound familiar?

Before you blame your offer, rewrite your sales page, or spiral into "maybe nobody actually wants this" — I want to share something that came up on our final CEO Mom Mastermind call that made me feel both extremely validated and also super excited to share with you.

One of my clients went from 2 sales to 12 in a single day. And the thing she did differently? It wasn't a new funnel. It wasn't a fancy email sequence. It was so simple it's almost annoying.

In this episode I'm breaking down:

• What she did on the last day that 5x'd her results
• The real reason people weren't buying (it's not what you think)
• How to add personal touchpoints to your sales process without living on Zoom
• What separates the people who survive hard seasons from those who don't
• Why the slow burn actually IS the build

If your launches have felt harder this year, this one's for you.

Resources:

• Money Map (get my eyes all over your business to find your sales leaks): yaelbendahan.com/moneymap
• Summer Sales Intensive: DM "SUMMER" @theyaelbendahan on IG
• Bonjoro (aff link): https://yaelbendahan.com/bonjoro 

Your Next Steps:

• DM me "SUMMER" on Instagram @theyaelbendahan for details on the Summer Sales Intensive
• Screenshot and share on your stories and tag me!
• Leave a review — it genuinely helps more moms find the show

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Okay real talk — slow sales seasons are THE WORST.

You're doing the thing, you're showing up, you have a great offer, and yet... crickets. And then your brain starts spiraling into "maybe I need a new niche" or "maybe I should launch something else" or "maybe I'm just not cut out for this."

Stop. Just stop right there.

I've been in that exact place — a 2K month, pregnant, exhausted, no idea how to turn things around. And what I figured out (the hard way, obviously) is that inconsistent sales almost never come from what you THINK they come from. There's a much shorter list of culprits, and once you know where to look, the fix is so much simpler than the chaos spiral your brain is currently on.

In this episode, you'll learn:

• Why "I've tried everything" usually means you haven't found the specific thing that's broken yet
• The two ways to handle a capacity problem (because sometimes it's not a strategy problem at all)
• What I actually look at first when sales go quiet — and why it's not your offer
• Why your messaging might be the leak and what proof-forward content actually looks like
• The sneakiest sales problem that smart, solid business owners overlook constantly
• What I did during a 2K month that took me to 15K the very next month
• How to build assets that sell FOR you when you're in survival mode
• How to diagnose your own sales leak without burning everything down

Ready to find YOUR specific leak? Grab a Mom Viable Money Map — I'll personally look at your offer, messaging, and sales path and send you a custom Loom video telling you exactly what to fix first. 

First 10 spots are $47 (normally $97): yaelbendahan.com/moneymap

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

Okay, I'm baaaaack! And before we get into it — yes, I know it's been a while.

My last episode was February 10th. I came out of first trimester ready to go, launched the CMA Accelerator, and then on March 1st Israel and the US went to war with Iran. Schools shut down. My six kids were home for six weeks straight. We had sirens multiple times a day and multiple times a night, and every single one meant dropping everything, grabbing kids, and running to our safe room. I'm pregnant. I was carrying a baby and a toddler in the dark at 2am more times than I can count.

It was a season. And my business felt it.

But here's what I had to remind myself — and what I want you to hear if you've had a hard season too: getting out of business shape is not a moral failure. It just means you need to put in the reps again. And knowing what to do is not the same as doing it.

In this episode I'm getting into what "day one energy" actually is, why experienced entrepreneurs lose it, and how to get it back without pretending you're starting from scratch. Because you're not.

Here's what we cover:

• What it means to be "out of business shape" and why it happens to even the most experienced entrepreneurs
• The fitness analogy that completely reframed how I was thinking about this
• What "day one energy" is and why it's so magnetic — and what kills it over time
• Why sometimes knowing too much is actually what's blocking you (the yips are real)
• The exact scrappy-but-strategic plan I'm running right now to rebuild before baby number seven arrives
• Why starting again and starting over are completely different things

Resources Mentioned:

• CEO Mom Diaries (free Telegram broadcast — behind the scenes in real time): https://yaelbendahan.com/diaries
• Ep 19. What I'd do if I had to start my online business from scratch 
• Mom-Viable Money Map audits: DM "MAP" on Instagram and I'll send you the link
• New summer sales prep package for coaches + service providers: DM "SUMMER" on Instagram

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan