It’s the Ranch It Up Radio Show! Join Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew as they get a preview of the big one, the Big Horn Classic from Superior Livestock.  Close to 200,000 head will sell next week.  Plus the latest cattle industry news, upcoming sales and lots more on this all-new episode of the Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Close to 200,000 head of cattle are consigned to Superior Livestock’s Big Horn Classic next week in Sheridan, Wyoming.  Tune in on Dish Network Channel 997 or watch online at SLA-TV.com.

Committee Chairman John Boozman of Arkansas says senators will return in September for another vote after the Farm Bill package failed to advance.

Boozman says he expects the committee to vote on the same bill, and he believes Democrats could face pressure from farmers, ranchers and rural communities that want the Farm Bill completed.

A major sticking point is SNAP, or food assistance. Democrats want to delay a requirement that states begin sharing the cost of SNAP benefits by two years. Boozman offered a one-year delay, along with other bipartisan provisions.

The bill also ran into a numbers problem.

Senator Mitch McConnell, who is on medical leave, was able to vote by proxy on amendments. But Senate rules don't allow proxy votes to determine whether a bill advances to the Senate floor. McConnell's absence, along with another Republican voting by proxy, helped prevent the bill from moving forward.

During the markup, senators also approved an amendment bringing back mandatory country-of-origin labeling for beef, known as MCOOL.

The vote was 16 to 7.

It marks the first time the Senate has taken action on beef MCOOL since the 2008 Farm Bill.

Boozman says getting the Farm Bill passed before the midterm elections will take a “miracle” — but says it can happen with cooperation.

REFERENCE: https://farmpolicynews.illinois.edu/2026/08/senate-farm-bill-fails-ag-committee-to-vote-again-in-september/

U.S. beef exports were down during the first half of 2026, as tight domestic supplies limited the amount of beef available for export.

According to USDA data compiled by the U.S. Meat Export Federation, beef exports from January through June totaled about 546,000 metric tons, worth 4-point-74 billion dollars.

That’s a 9 percent drop in volume compared to the first half of 2025. But strong beef prices around the world helped limit the decline in export value to just 4 percent.

The June numbers were actually more encouraging. Export volume was down less than 6 percent, while export value increased nearly 3 percent from June of last year.

China continues to be a major challenge for U.S. beef. American beef has been almost completely shut out of China since March of 2025.

Excluding China, U.S. beef exports are down just 1 percent, while export value is actually up 6 percent.

Exports to some of the biggest markets were lower. Japan was down 8 percent, South Korea dropped 10 percent, Mexico was down 1 percent, and Canada fell 14 percent.

But there were some bright spots.

Hong Kong beef exports jumped 83 percent, while shipments to Taiwan increased 11 percent.

USMEF President Dan Halstrom says global demand for U.S. beef remains very resilient, even with record-high prices.

And with potential changes in China's beef import policies later this year, exporters see opportunities ahead — if trade barriers can be overcome.

REFERENCE: https://meatingplace.com/tight-beef-supplies-weighing-on-us-exports/

Drought is hitting many major cow-calf areas, and with summer heat spreading across the country, producers are looking for ways to stretch forage supplies.

One option is early weaning. Calves can be weaned at around 90 to 120 days old, taking pressure off cows and pastures during late summer and fall.

Zoetis veterinarian Dr. Jess Hinrichs says young calves can adapt quickly to dry lots, especially during the warmer months.

Before weaning, calves should ideally be vaccinated two to three weeks ahead of time to give their immune systems time to respond.

When it’s time to wean, producers should provide shade, bedding and plenty of clean, fresh water. Young calves can dehydrate quickly in hot weather.

Nutrition is also critical. Calves weighing less than 400 pounds need a high-quality diet with good forage, along with the right balance of energy and protein to support rumen development and growth.

Dr. Hinrichs and nutritionist Dr. Blaine Corners recommend working closely with your veterinarian and nutritionist to develop an early-weaning plan.

In a drought year, early weaning can help protect your cows, stretch your forage and keep those calves gaining pounds.

The U.S. is preparing to reopen part of the southern border to Mexican cattle later this month. The Douglas, Arizona, port is scheduled to begin accepting cattle from Sonora on August 24, following more than a year of restrictions tied to New World screwworm.

Officials say cattle will face enhanced inspections, treatment, electronic identification and traceability requirements before entering the U.S.

The reopening is expected to help restore cattle supplies to feedlots and border communities, while giving officials a chance to evaluate the safeguards before considering additional ports.

Meanwhile, efforts continue to control and eventually eradicate New World screwworm, including expanded production and release of sterile flies.

JBS reported record second-quarter sales of nearly $24 billion, but profits fell as high cattle and pork prices squeezed margins.

Adjusted operating income dropped 34%, while the company reported a $102 million net loss, compared with a $528 million profit a year ago.

JBS’s North American beef business posted record sales, helped by strong beef prices and consumer demand. But tight cattle supplies pushed live cattle costs even higher, putting pressure on packer margins.

JBS also announced its Pennsylvania beef plant will stop harvesting cattle August 14, but the facility will remain open as a case-ready operation, preserving about 400 jobs.

The company says it plans to invest more than $30 million there over the next decade.

August 17 - 21: Superior Livestock Auction BigHorn Classic Sale

August 24: Superior Livestock Auction Labor Day Catalog Deadline

August 28: Superior Livestock Auction Labor Day Video Deadline

September 2 - 3: Superior Livestock Auction Labor Day Sale

September 7: Western Video Market Haythorn Ranch Consignment Deadline

September 14: Northern Livestock Video Fall Premier Sale

September 15: Western Video Market Haythorn Ranch Sale

Mike Bollinger – Superior Livestock Auction

Shaye Wanner – Host of Casual Cattle Conversation

Have questions or feedback? Feel free to reach out via:

Call/Text: 707-RANCH20 or 707-726-2420

Email: [email protected]

Follow us: Facebook/Instagram: @RanchItUpShow

YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

For additional information on industry trends, products, and services, check out these trusted resources:

American Gelbvieh Association: https://gelbvieh.org/

EquineMarket.Com: https://www.equinemarket.com/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/

LivestockMarket.Com: https://www.livestockmarket.com/

RanchChannel.Com: https://ranchchannel.com/

RFD-TV: https://www.rfdtv.com/

Rural Radio Network: https://www.ruralradio147.com/

Sire Buyer: https://www.sirebuyer.com/

Westway Feed Products: https://westwayfeed.com/

Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

The BigHorn Classic from Superior Livestock Auction kicked off on Monday, August 17, 2026, from Sheridan, Wyoming.  Over 193,000 head are currently consigned.  View the sale live on Dish Network Channel 997 or on SLA-TV.com.

Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.

Jorgensen Land & Cattle

https://jorgensenfarms.com/

@JorLandCat

Ranch Channel

https://ranchchannel.com/

@RanchChannel

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

Or email [email protected]

FOLLOW Facebook/Instagram: @RanchItUpShow

SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup

Website: RanchItUpShow.com

https://ranchitupshow.com/

The Ranch It Up Podcast is available on ALL podcasting apps.

https://ranchitup.podbean.com/

AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com

https://tiggerandbec.com/

It’s the Ranch It Up Radio Show! Join Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew to hear a market report from Superior Livestock’s Video Royale Sale. They provide updates on USDA’s Product of USA labeling program, answer questions about 701x tags and lots more on this all-new episode of the Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

The Video Royale sale from Superior Livestock once again found strong demand and buyer confidence.  143,000 head of cattle were marketed at Winnemucca, Nevada, the last weekend of July.  For a complete market report, check out Ranch Channel or click HERE.  

The USDA updated the "Product of USA" label to require that meat, poultry, and egg products come from animals born, raised, slaughtered, and processed entirely in the U.S. While this voluntary standard has gained widespread adoption, lawmakers and ranchers continue pushing Congress for legislation like the American Beef Labeling Act to reinstate broader Mandatory Country of Origin Labeling (mCOOL). 

Here are the details on the updated label and the ongoing MCOOL debate:

The New Standard: The USDA finalized and implemented the updated "Product of USA" label. It closes previous loopholes by ensuring that animals are 100% American from pasture to plate.

Voluntary vs. Mandatory: The updated label is completely voluntary for companies to use, but those who choose to use it must maintain strict records to support their claims.

The mCOOL Push: MCOOL would make labeling country-of-origin mandatory for all beef sold in grocery stores rather than just letting companies choose. Supporters argue it is necessary for consumer transparency, while major industry groups like the Meat Institute argue that mandatory rules cost the supply chain more than $1 billion annually.

August 10 - 11: Western Video Market Little America Sale

August 17 - 21: Superior Livestock Auction Big Horn Classic Sale

August 24: Superior Livestock Auction Labor Day Catalog Deadline

August 28: Superior Livestock Auction Labor Day Video Deadline

September 2 - 3: Superior Livestock Auction Labor Day Sale

September 7: Western Video Market Haythorn Ranch Consignment Deadline

September 14: Northern Livestock Video Fall Premier Sale

September 15: Western Video Market Haythorn Ranch Sale

Trent Stewart – Superior Livestock Auction

Chip Kemp – 701x

Shaye Wanner – Host of Casual Cattle Conversation

Have questions or feedback? Feel free to reach out via:

Call/Text: 707-RANCH20 or 707-726-2420

Email: [email protected]

Follow us: Facebook/Instagram: @RanchItUpShow

YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

For additional information on industry trends, products, and services, check out these trusted resources:

American Gelbvieh Association: https://gelbvieh.org/

EquineMarket.Com: https://www.equinemarket.com/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/

LivestockMarket.Com: https://www.livestockmarket.com/

RanchChannel.Com: https://ranchchannel.com/

RFD-TV: https://www.rfdtv.com/

Rural Radio Network: https://www.ruralradio147.com/

Sire Buyer: https://www.sirebuyer.com/

Westway Feed Products: https://westwayfeed.com/

Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Pasture conditions continue to deteriorate as wild fires claim thousands and thousands of acres.  According to USDA’s National Agricultural Statistics Service  for the week ending August 2nd, 2026, 46% of the U.S. pasture rated very poor to poor compared to 42% the previous week and 26% the previous year.  Very poor to poor pasture conditions for the 10 states with the worst conditions look like this:

Virginia 43%, South Dakota and Montana at 46%, West Virginia at 51%, Utah at 54%, Arizona at 66%, New Mexico at 70%, Nebraska at 71%, Wyoming at 75% and Colorado at 76% very poor to poor pasture conditions. 

REFERENCE: https://meatingplace.com/tyson-jbs-shares-rise-after-usda-announces-mexico-cattle-reopening/

Beef prices continue to climb as strong consumer demand meets tighter supplies. Since 2022, when U.S. beef production hit record levels, total production has fallen more than 10 percent. During that same period, Choice boxed beef prices have jumped 44 percent, while retail beef prices are nearly 30 percent higher.

According to Oklahoma State University livestock marketing specialist Derrell Peel, ground beef prices have climbed even faster. As steaks and premium cuts become more expensive, consumers often switch to ground beef, boosting demand. At the same time, supplies of ground beef have tightened even more than fed beef, creating even greater upward pressure on prices.

REFERENCE: 

https://meatingplace.com/peel-ground-beef-prices-rising-fastest/

Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.

Jorgensen Land & Cattle

https://jorgensenfarms.com/

@JorLandCat

Ranch Channel

https://ranchchannel.com/

@RanchChannel

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

Or email [email protected]

FOLLOW Facebook/Instagram: @RanchItUpShow

SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup

Website: RanchItUpShow.com

https://ranchitupshow.com/

The Ranch It Up Podcast is available on ALL podcasting apps.

https://ranchitup.podbean.com/

AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com

https://tiggerandbec.com/

It’s the 300th anniversary episode of the Ranch It Up Radio Show!  Save time, money, and a state of mind with the 701x autonomous rancher. Plus, opening the border to Mexican cattle and the markets, what could happen. Join me Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew for this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

The 701x Autonomous Rancher platform is transforming how cattle producers manage their operations by combining powerful herd management software with GPS-enabled smart ear tags and real-time livestock monitoring. Instead of relying on handwritten notes or time-consuming pasture checks, ranchers can monitor animal location, health, breeding activity, calving events, treatments, financial records, and pasture performance from a smartphone, tablet, or computer—even when working offline in a remote country. Solar-powered GPS tags with cellular and satellite connectivity help keep producers connected to their herd regardless of pasture location, while automated alerts and detailed reporting provide the data needed to make faster, more profitable management decisions. Designed for both commercial cow-calf producers and registered seedstock operations, the 701x Autonomous Rancher is helping modern ranches reduce labor, improve efficiency, and put actionable data to work every day. 

The xTpro tag gives ranchers the ability to monitor location, breeding, and health insights of their adult animals in their herd - and make faster, more informed management decisions with that data. Developed with feedback directly from ranchers, the xTpro tag features a two-pin design, solar powered battery, as well as cellular and satellite connection - eliminating all questions of durability, manual charging, and the need for expensive base stations for the xTpro tag to work. We also throw in our commercial Herd Management Software for up to 500 animals, free of charge.

July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline

August 7: Superior Livestock Auction Big Horn Classic Video Deadline

August 10 - 11: Western Video Market Little America Sale

August 17 - 21: Superior Livestock Auction Big Horn Classic Sale

August 24: Superior Livestock Auction Labor Day Catalog Deadline

August 28: Superior Livestock Auction Labor Day Video Deadline

September 2 - 3: Superior Livestock Auction Labor Day Sale

September 7: Western Video Market Haythorn Ranch Consignment Deadline

September 14: Northern Livestock Video Fall Premier Sale

September 15: Western Video Market Haythorn Ranch Sale

Chip Kemp – 701X

Have questions or feedback? Feel free to reach out via:

Call/Text: 707-RANCH20 or 707-726-2420

Email: [email protected]

Follow us: Facebook/Instagram: @RanchItUpShow

YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

For additional information on industry trends, products, and services, check out these trusted resources:

American Gelbvieh Association: https://gelbvieh.org/

EquineMarket.Com: https://www.equinemarket.com/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view

LivestockMarket.Com: https://www.livestockmarket.com/

RanchChannel.Com: https://ranchchannel.com/

RFD-TV: https://www.rfdtv.com/

Rural Radio Network: https://www.ruralradio147.com/

Sire Buyer: https://www.sirebuyer.com/

Westway Feed Products: https://westwayfeed.com/

Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

USDA’s decision to begin reopening the border to Mexican cattle imports sent beef packer stocks soaring Monday. Tyson Foods jumped nearly 7 percent, while JBS gained as much as 8 percent as investors welcomed the prospect of more cattle supplies. Imports will resume August 24 through Douglas, Arizona, with every animal undergoing USDA inspection for New World screwworm. While the move could eventually ease record-high cattle prices and improve packer margins, USDA says the reopening will be gradual, meaning immediate relief to the tight cattle supply is unlikely. 

REFERENCE: https://meatingplace.com/tyson-jbs-shares-rise-after-usda-announces-mexico-cattle-reopening/

The National Cattlemen's Beef Association says the USDA decision to reopen the border and their response to New World Screwworm has put the US cattle industry in a strong position to begin safe and gradual reopening of the southern border to cattle shipments.  However, the United States Cattlemen's Association is disappointed in USDA’s decision to move forward with reopening the southern border to Mexican cattle when they say so many unresolved risks remain for the U.S. herd.  USCA underscores that border policy must be driven by science-based risk assessment and on-the-ground capacity.

REFERENCE: https://www.nationalbeefwire.com/u-s-cattlemen-s-association-responds-to-phased-border-reopening-announcement

https://www.ncba.org/news-media/news/details/49664/ncba-statement-on-reopening-of-first-port-of-entry-in-arizona

Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.

Jorgensen Land & Cattle

https://jorgensenfarms.com/

@JorLandCat

Ranch Channel

https://ranchchannel.com/

@RanchChannel

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

Or email [email protected]

FOLLOW Facebook/Instagram: @RanchItUpShow

SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup

Website: RanchItUpShow.com

https://ranchitupshow.com/

The Ranch It Up Podcast is available on ALL podcasting apps.

https://ranchitup.podbean.com/

AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com

https://tiggerandbec.com/

It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they look at how to decide if we should keep replacement heifers or sell them and take the cash.  Plus recaps from the latest video sales, the current market news and trends plus lots more on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Many factors go into keeping your own replacement heifers or marketing them and current, extremely attractive price levels.  Professionals from Zoetis Animal Health share how to evaluate your own operation to help you make this decision.

Join Jeff “Tigger” Erhardt and Trent Stewert as they discuss the upcoming Video Royale sale from Superior Livestock Auction.

July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline

August 7: Superior Livestock Auction Big Horn Classic Video Deadline

August 10 - 11: Western Video Market Little America Sale

August 17 - 21: Superior Livestock Auction Big Horn Classic Sale

August 24: Superior Livestock Auction Labor Day Catalog Deadline

August 28: Superior Livestock Auction Labor Day Video Deadline

September 2 - 3: Superior Livestock Auction Labor Day Sale

September 7: Western Video Market Haythorn Ranch Consignment Deadline

September 14: Northern Livestock Video Fall Premier Sale

September 15: Western Video Market Haythorn Ranch Sale

Blaine Corners Ph.D. – Zoetis Animal Health

Dan Tracy, DVM – Zoetis Animal Health

Trent Stewart – Superior Livestock Auction

Shaye Wanner – Host of Casual Cattle Conversation

Have questions or feedback? Feel free to reach out via:

Call/Text: 707-RANCH20 or 707-726-2420

Email: [email protected]

Follow us: Facebook/Instagram: @RanchItUpShow

YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

For additional information on industry trends, products, and services, check out these trusted resources:

American Gelbvieh Association: https://gelbvieh.org/

EquineMarket.Com: https://www.equinemarket.com/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/

LivestockMarket.Com: https://www.livestockmarket.com/

RanchChannel.Com: https://ranchchannel.com/

RFD-TV: https://www.rfdtv.com/

Rural Radio Network: https://www.ruralradio147.com/

Sire Buyer: https://www.sirebuyer.com/

Westway Feed Products: https://westwayfeed.com/

Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

The USDA has added 10 more meat and poultry companies to its Product of USA labeling program.

The program, launched earlier this year, allows companies to label products as "Product of USA" only if the animals were born, raised, slaughtered, and processed in the United States.

Agriculture Secretary Brooke Rollins says the label gives consumers confidence they're buying truly American-raised products while supporting U.S. ranchers, processors, and rural communities.

Among the latest companies joining the program are Harris Ranch, One World Beef, Upper Iowa Beef, American Foods Group, Agri Beef, FPL Food, Wholestone Farms, and Harrison's Poultry.

USDA says expanding participation in the program is part of the Trump administration's effort to strengthen domestic food production and support independent livestock producers and meat processors.

REFERENCE: https://www.meatpoultry.com/articles/33780-product-of-usa-label-program-adds-10-meat-companies

A group of House Democrats has introduced legislation they say would increase competition in the U.S. meatpacking industry.

The bill targets the nation's four largest beef processors—Cargill, JBS, Tyson Foods, and National Beef—which lawmakers say control about 85 percent of the U.S. beef market.

The proposal would limit market concentration, prevent large companies from controlling multiple major meat sectors, strengthen oversight of pricing practices, and provide financial assistance to help smaller processors and farmer cooperatives expand.

Supporters say the legislation would help independent farmers, ranchers, and consumers by increasing competition in the meat industry.

REFERENCE: https://meatingplace.com/house-introduces-bill-to-break-up-meatpacking-monopolies/

Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.

Jorgensen Land & Cattle

https://jorgensenfarms.com/

@JorLandCat

Ranch Channel

https://ranchchannel.com/

@RanchChannel

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

Or email [email protected]

FOLLOW Facebook/Instagram: @RanchItUpShow

SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup

Website: RanchItUpShow.com

https://ranchitupshow.com/

The Ranch It Up Podcast is available on ALL podcasting apps.

https://ranchitup.podbean.com/

AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com

https://tiggerandbec.com/

It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they explore the pros and cons of rebuilding the nation's cow herd.  Plus, a recap of Superior Livestock’s Week In The Rockies sale, the latest beef import news, market reports and lots more on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Another great sale from Superior Livestock’s Week In The Rockies Sale.  Check out the full sale report HERE and HERE.

Join Jeff “Tigger” Erhardt and Kirk Donsbach as they discuss the pros and cons of rebuilding the nation's cowherd.

July 20: Northern Livestock Video Market Summer Time Classic

July 23: Western Video Market Little America Consignment Deadline

July 27 - 31: Superior Livestock Auction Video Royale Sale

July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline

August 7: Superior Livestock Auction Big Horn Classic Video Deadline

August 10 - 11: Western Video Market Little America Sale

Shaye Wanner – Host of Casual Cattle Conversation

Have questions or feedback? Feel free to reach out via:

Call/Text: 707-RANCH20 or 707-726-2420

Email: [email protected]

Follow us: Facebook/Instagram: @RanchItUpShow

YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp

Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms.

Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

For additional information on industry trends, products, and services, check out these trusted resources:

American Gelbvieh Association: https://gelbvieh.org/

EquineMarket.Com: https://www.equinemarket.com/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view

LivestockMarket.Com: https://www.livestockmarket.com/

RanchChannel.Com: https://ranchchannel.com/

RFD-TV: https://www.rfdtv.com/

Rural Radio Network: https://www.ruralradio147.com/

Sire Buyer: https://www.sirebuyer.com/

Westway Feed Products: https://westwayfeed.com/

Wrangler: https://www.wrangler.com/

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

According to the latest USDA data, the retail beef price composite reached a new all-time record in June, averaging $9.35 per pound. That's up 14 cents from May and marks the highest monthly average ever recorded.

Several popular cuts saw noticeable price increases, including ground chuck, stew beef, round roast, sirloin steak, and uncooked beef roasts. Round roast posted one of the biggest jumps, climbing 35 cents a pound during the month.

The only major cut to see a price decline was chuck roast, which slipped 6 cents to $9.55 per pound.

Despite record-high prices, consumer demand for beef has remained remarkably strong.

The USDA is forecasting even less beef production over the next two years as America's cattle herd remains historically tight.

In its latest World Agricultural Supply and Demand Estimates report, USDA lowered its 2026 beef production forecast by 150 million pounds and trimmed another 185 million pounds from its 2027 outlook. Officials say fewer cattle being marketed and lighter carcass weights are behind the reductions.

Meanwhile, chicken production is headed in the opposite direction. USDA increased its forecast for both this year and next, saying poultry producers are expanding because of strong profit margins.

Pork production was adjusted only slightly lower, while turkey production saw little change overall.

Despite the shifts among species, total U.S. meat production is expected to remain nearly unchanged over the next two years.

REFERENCE: https://meatingplace.com/less-beef-more-chicken-in-usdas-2026-27-forecast/

Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE.

Jorgensen Land & Cattle

https://jorgensenfarms.com/

@JorLandCat

Ranch Channel

https://ranchchannel.com/

@RanchChannel

Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420

Or email [email protected]

FOLLOW Facebook/Instagram: @RanchItUpShow

SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup

Website: RanchItUpShow.com

https://ranchitupshow.com/

The Ranch It Up Podcast is available on ALL podcasting apps.

https://ranchitup.podbean.com/

AND how is that? Because of Tigger & BEC... Live This Western Lifestyle.

Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com

https://tiggerandbec.com/