My first conversation with Jordan was way back on episode 80 and he generated a lot of good discussion! Today we dig into some of those topics about how to build a bullet proof low input business model to increase profitability on your ranch!

Nevil and I discuss things affecting the cattle market today including the weather, cattle numbers, prop 12 in California, the general economy, consolidation and coordination in the cattle industry and much more!

The heat, humidity and endophyte infected fescue found in Missouri and throughout the southeast present a real challenge to cattle producers there. Weston and I discuss things such as developing adapted genetics to your environment, calving window and other things that have helped him be a more profitable producer.

Resources Mentioned:

PCC Newsletters and Updates

Stockman Grass Farmer

Jim Gerrish

Greg Judy

Hand in Hand Livestock with Tina and Richard

Man, Cattle and Veld

Man Must Measure

Laura joins me for part 2 of our conversation of her Texas ranch, listen to part one on episode 122 to hear her story and their grazing management. In this episode we discuss her cow/calf production model and how they have reduced costs dramatically allowing them to have a cost of production nearly half of the national average.

Sage is somebody who I have wanted to get on the podcast for the longest time! His story is one that has inspired me and continues to every time I hear it. He started his ranching operation not long ago and now manages several ranch units in multiple states. In this episode he shares his story which has so much valuable information on how he did it and is sure to inspire whoever listens.

Resources Mentioned:

Extreme Ownership - Jocko

Entreleadership - Dave Ramsey

Jill Winger is an entrepreneur. She is an author, podcaster, restaurant owner, blogger, social media influencer, direct marketing and first generation rancher! We discuss all of the things as well and the importance of being intentional about our food choices and how they started up their ranch and direct marketing enterprise. Lots to learn from this one!

Resources Mentioned:

Michael Pollan

Wendell Berry - Unsettling of America

What Your Food Ate

Old Fashioned On Purpose

Gene Goven is a farmer/rancher in North Dakota who has an incredible story of building soil and profitable ranching in North Dakota. He now leaves more forage behind as residue when rotating than the ranch used to produce when he took it over. Lots of wisdom in this episode.

Laura has a pretty awesome story of education and work experience to getting back to her family ranch in the Texas Panhandle. Today she is running the family ranch with her dad and implementing sell/buy marketing, adapted low input genetics and grazing management to help her ranch become more profitable.

Resources Mentioned:

Healthy Land, Happy Families and Profitable Businesses - Dave Pratt

Dirt to Soil - Gabe Brown

For the Love of Land - Jim Howell

The Art and Science of Sheparding - Fred Provenza

Chip Hines

Historical Journals like Lewis and Clark

The Book of Job

Logan Duvall and his family run a privately owned outdoor farmers market where they source and purchase food from local farmers and ranchers and market them to health conscious consumers shopping for high quality regenerative food. In this episode we talk largely about what it takes to market food direct to consumer, we talk about his store and considerations if we want to do the same thing.