Host John Haskell welcomes back Chloe Diegel to the Ranchonomics podcast to discuss the steps she and her husband took to manage their farm and family following Alex’s accident. They dive into the importance of Standard Operating Procedures (SOPs) in creating a resilient business, the benefits of clear communication within a team, and how building a business that can function without its owner present is essential for long-term stability.

Chloe Diegel owns Robinette Farms with her husband, Alex McKiernan, in Southeast Nebraska. Their mission is to deliver great food that transforms people and the land. They farm and ranch as well as operate the Local Food Subscription, a membership for individuals and families to shop year-round from local farmers, ranchers, and food artisans. They want to connect people to the land through food and deliver premium, local products that their customers can trust.

Be sure to listen to Part 1 of this conversation.

In this episode, we cover: 

• The complementing strengths of Chloe and Alex in stressful times
• Building a resilient business
• The importance of Standard Operating Procedures (SOPs).

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Chloe:

• Check out her website
• Follow her on Instagram
• Like Robinette Farms on Facebook

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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In today's episode of the Ranchonomics podcast, host John Haskell welcomes Chloe Diegel of Robinette Farms to discuss their story of resiliency and the impact of her husband Alex's car accident on their family. Chloe shares insights into the emotions that arise when facing such a life-altering event and how she made it through those first few months with three young children. Chloe also discusses her husband's recovery process, his transition from being fully paralyzed to regaining mobility, and the adjustments made to navigate life post-accident.

Chloe Diegel owns Robinette Farms with her husband, Alex McKiernan, in Southeast Nebraska. Their mission is to deliver great food that transforms people and the land. They farm and ranch as well as operate the Local Food Subscription, a membership for individuals and families to shop year-round from local farmers, ranchers, and food artisans. They want to connect people to the land through food and deliver premium, local products that their customers can trust.

In this episode, we cover: 

• The impact of Alex’s accident and injury on their family
• How family and their community supported the family following the accident
• What navigating the first few months post-accident was like for Chloe
• A look at Alex’s recovery

Find the complete show notes here: https://www.ranchrightllc.com/post/business-resiliency-when-the-unexpected-happens-with-chloe-diegel-part-1-episode-29 

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Chloe:

• Check out her website
• Follow her on Instagram
• Like Robinette Farms on Facebook

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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In today’s episode, host John Haskell welcomes back Alex McKiernan to discuss the importance of mindset and the concept of contagious emotions. We dive into the power of interactions, managing emotions, and focusing on what you can control rather than what is out of your control. Alex also shares the value of self-acceptance, personal growth, and the role of mindset in happiness.

Alex McKiernan and his wife, Chloe Diegel, own and operate Robinette Farms whose mission is "Great food that transforms people and the land." Alex is passionate about connecting people to the land through food and adventure, and using agriculture and outdoor experience to improve our shared natural resources.

Be sure to check out Part 1 and Part 2 of this series.

In this episode, we cover: 

• The power of positive thinking and changing your mindset
• How emotions are contagious and why you need to be aware of your emotions
• The impact of relationships on personal growth
• The importance of acceptance and continual learning

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Alex:

• Check out his website
• Send him an email at [email protected]
• Follow him on Instagram

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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Alex McKiernan is returning to the Ranchonomics podcast with host John Haskell for part 2 of this 3 part conversation. In today’s episode, Alex is sharing more about his personal experiences climbing El Capitan and insights into the power of the mind in recovery and life. He also discusses society's perceptions of disability, how shifting your mindset can redefine limitations, and how fear and controlling our thoughts can impact how we approach things in life.

Alex McKiernan and his wife, Chloe Diegel, own and operate Robinette Farms whose mission is "Great food that transforms people and the land." Alex is passionate about connecting people to the land through food and adventure, and using agriculture and outdoor experience to improve our shared natural resources.

Be sure to catch Part 1 of this conversation: https://www.ranchrightllc.com/post/mindset-above-all-alex-mckiernan-s-resilient-journey-post-accident-part-1-episode-26 

In this episode, we cover: 

• How Alex views society’s perception of disabilities
• His journey from serious injury to climbing El Capitan
• The influence of fear and mental control in life 

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Alex:

• Check out his website
• Follow him on Instagram

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Climbing Back by Mark Wellman
• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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In today's episode, host John Haskell is joined by Alex McKiernan to discuss his life-altering accident and recovery journey. Alex is sharing how he sustained a life-changing injury, the progress he has made, and the significance of mindset in navigating recovery. Alex also shares his thoughts on the role of positive outlook in physical recovery, the power of acceptance and presence in facing life's challenges, and the mission behind Robinette Farms. 

Alex McKiernan and his wife, Chloe Diegel, own and operate Robinette Farms whose mission is "Great food that transforms people and the land." Alex is passionate about connecting people to the land through food and adventure, and using agriculture and outdoor experience to improve our shared natural resources.

In this episode, we cover: 

• The story of Alex’s accident and spinal injury
• The importance of mindset in his recovery journey
• Why positive thinking and acceptance are important
• Robinette Farm’s mission

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/mindset-above-all-alex-mckiernan-s-resilient-journey-post-accident-part-1-episode-26 

Connect with Alex:

• Check out his website
• Follow him on Instagram

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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In this episode of the Ranchonomics podcast, host John Haskell welcomes back Tyler Dawley to the podcast to continue their conversation on the challenges of raising chickens. We discuss creating environments that work with chickens’ instincts as well as the logistics of catching and transporting thousands of chickens at a time. Tyler provides information about efficiently sourcing feed for large numbers of birds, managing the rapid growth cycle of chickens, and how he gets chicks in large quantities for his operation.

Be sure to listen to Part 1 of this conversation: https://www.ranchrightllc.com/post/chicken-curious-with-tyler-dawley-part-1-episode-24

Tyler Dawley is a guy who has lived in one spot his entire life. That spot is Big Bluff Ranch, the family ranch. Since he was a kid, driving the ranch truck looking through (not over) the steering wheel, he has found purpose and passion working with the land and animals. Since 2000, he has been driving innovations on the ranch. Everything from farmer's markets to grass-fed beef to pasture poultry to direct marketing over the internet. Currently, Big Bluff Ranch is one of the largest producers of organic, pasture raised, no corn/soy chicken on the west coast. Now raising the 4th generation of Dawley's on the ranch, Tyler knows way more about raising chickens on pasture than a normal person should. Ask him what's going on and the answer is always the same - "Just raising chickens and kids."

In this episode, we cover: 

• How to efficiently catch a large number of birds in order to transport
• Finding a feed mill to source your chicken feed from
• The logistics of sourcing chicks for a large operation
• Managing the fast growth cycle of chickens

Make sure to hit subscribe/follow so you never miss an episode!

Connect with Tyler:

• Check out his website
• Send him an email at [email protected]

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Book a Free Discovery Call to Learn More
• Ranching for Profit
• Ranching.FYI
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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In this episode, host John Haskell welcomes Tyler Dawley to the podcast to discuss regenerative agriculture and the challenges of chicken processing. We are covering the intricacies of finding a market for chicken products and the complexities involved in USDA versus on-farm processing. Tyler also shares insights into the logistics of large-scale chicken farming, managing contracts, and the potential challenges of unexpectedly needing to sell a large number of chickens. 

Tyler Dawley is a guy who has lived in one spot his entire life. That spot is Big Bluff Ranch, the family ranch. Since he was a kid, driving the ranch truck looking through (not over) the steering wheel, he has found purpose and passion working with the land and animals. Since 2000, he has been driving innovations on the ranch. Everything from farmer's markets to grass-fed beef to pasture poultry to direct marketing over the internet. Currently, Big Bluff Ranch is one of the largest producers of organic, pasture raised, no corn/soy chicken on the west coast. Now raising the 4th generation of Dawley's on the ranch, Tyler knows way more about raising chickens on pasture than a normal person should. Ask him what's going on and the answer is always the same - "Just raising chickens and kids."

In this episode, we cover: 

• Marketing and selling chickens
• The challenges of processing chickens
• Differences between on-farm and USDA processing

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/chicken-curious-with-tyler-dawley-part-1-episode-24 

Connect with Tyler:

• Check out his website
• Send him an email at [email protected]

Connect with Ranch Right, LLC: 

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website

Resources & Links: 

• On Pasture Kathy Voth 
• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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Host John Haskell welcomes back Sarah Delavan to continue the conversation on profit margins. We are delving into the impacts of gross margin on cash flow and strategies for reaching higher margins. We discuss the importance of maintaining a cash runway and the role of channel strategies in determining profitability. Sarah shares insight into the intricacies of managing debt effectively and the importance of price strategy and product mix to get the most amount of revenue.

Be sure to listen to Part 1 of this conversation: Episode 22: Let's Talk Gross Profit Margins with Sarah Delevan

Sarah Delevan is a Food Industry Finance Expert and champion of the Good Food Revolution, with deep expertise in small business economics and sustainable food systems. Known for challenging traditional business media narratives and outdated frameworks, she’s revolutionizing how small food businesses approach growth and success by providing financial strategies tailored to their unique needs and values. Combining her hands-on experience as a Good Food Business Owner and Sustainable Food Sourcing Specialist with extensive study in entrepreneurship, accounting, and finance, Sarah brings rare insight to the intersection of profitability and sustainability. Her practical approach helps food entrepreneurs build resilient businesses that thrive while staying true to their mission. Today, she empowers food business owners to reject one-size-fits-all business advice and embrace financial strategies that support both their bottom line and the strengthening of local and regional food systems.

In this episode, we cover: 

• The importance and impact of gross margin on cash flow
• Why businesses need a cash runway
• Strategies for improving gross margins
• Seasonal business challenges and maintaining cash flow
• Thoughts on maintaining cash reserves within a business

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/how-does-gross-margin-affect-cash-flow-with-sarah-delevan-episode-23 

Connect with Sarah:

• Check out her website
• Subscribe to her podcast
• Follow her on instagram 
• Connect with her on LinkedIn
• Subscribe on YouTube 
• Sign up for her newsletter 

Connect with Ranch Right, LLC: 

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website 

Resources & Links: 

• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

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His Cavvy Foundation was established as a way to help families and individuals in the ranching community with serious medical issues. Click below to learn more, apply for assistance, or nominate a family in need.

His Cavvy Foundation

In this episode of the Ranchonomics Podcast, host John Haskell is joined by Sarah Delevan to discuss gross profit margins and sustaining a growing business. We explore how borrowing and debt play essential roles in the early stages of a business and discuss strategies for growth without increasing debt. Sarah also shares insights into pricing strategies, cash flow management, and the importance of maintaining profitability to fuel mission-driven progress.

Sarah Delevan is a Food Industry Finance Expert and champion of the Good Food Revolution, with deep expertise in small business economics and sustainable food systems. Known for challenging traditional business media narratives and outdated frameworks, she’s revolutionizing how small food businesses approach growth and success by providing financial strategies tailored to their unique needs and values. Combining her hands-on experience as a Good Food Business Owner and Sustainable Food Sourcing Specialist with extensive study in entrepreneurship, accounting, and finance, Sarah brings rare insight to the intersection of profitability and sustainability. Her practical approach helps food entrepreneurs build resilient businesses that thrive while staying true to their mission. Today, she empowers food business owners to reject one-size-fits-all business advice and embrace financial strategies that support both their bottom line and the strengthening of local and regional food systems.

In this episode, we cover: 

• What profit margins are
• The importance of gross profit margins for business growth
• The role of debt in growing and sustaining businesses

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/let-s-talk-gross-profit-margins-with-sarah-delevan-episode-22  

Connect with Sarah:

• Check out her website
• Follow her on instagram 
• Connect with her on LinkedIn
• Subscribe on YouTube 
• Sign up for her newsletter 

Connect with Ranch Right, LLC: 

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. 

Resources & Links: 

• Nourishment by Fred Provenza [affiliate link]
• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC 

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

RFYI Forums

In this episode of the Ranchonomics Podcast, host John Haskell is joined by Taylor Moyer to discuss LandTrust and the opportunities it provides for both farmers and ranchers as well as outdoor sportsmen. Taylor shares how LandTrust connects landowners with outdoor recreation enthusiasts, allowing for monetization of various activities such as hunting, fishing, bird watching, and ranch tours. He also provides some insight into the logistics of using the LandTrust platform, the importance of liability insurance, and the significant revenue potential for landowners through LandTrust.

Taylor Moyer is the Landowner Marketing and Partnerships Manager at LandTrust and the owner of Ridgeview Land and Cattle. Taylor is passionate about making agriculture more profitable.

In this episode, we cover: 

• What LandTrust is and how it works for landowners and sportsmen
• The opportunities and for monetization with LandTrust
• An overview of average booking rates for various experiences
• The benefits LandTrust provides for landowners on their platform

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.ranchrightllc.com/post/landtrust-with-taylor-moyer-episode-21 

Connect with Taylor:

• Check out the LandTrust website
• Email him at [email protected]
• Follow LandTrust on Instagram @landtrust_hunt
• Follow LandTrust on Instagram @landtrust_landowners
• Follow LandTrust on Facebook
• Follow LandTrust on X
• Connect with LandTrust on LinkedIn

Connect with Ranch Right, LLC: 

• Subscribe on YouTube
• Follow on Instagram @ranchrightllc
• Follow on Facebook
• Check out the website

Resources & Links: 

• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC 

Mentioned in this episode:

Knowledge shared is knowledge gained. Join our friends at Ranching.FYI on their new ranching forums. Click below.

RFYI Forums