Ranchonomics

In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation.

The conversation walks through the realities of starting something from scratch, including testing ideas, managing risk, navigating uncertainty, and staying disciplined when early traction is slow. Joseph explains how the same principles that guide good marketing and financial decision-making on the farm also apply when building a new business.

This episode is a practical look at entrepreneurship in agriculture, and a reminder that opportunity often starts with asking better questions and being willing to follow through.

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In this episode, we cover:

1. How curiosity and problem-solving led to the launch of Covers & Co
2. Identifying real market needs before investing time and capital
3. Managing risk and uncertainty when starting a new venture
4. Applying lessons from marketing and ranch management to a startup
5. Balancing entrepreneurship with an existing farming operation
6. Lessons learned from building something from the ground up

Connect with Joseph:

1. Listen to his podcast, The Connor & Joe Show
2. Check out his website
3. Send him an email at [email protected]

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. Book a Free Discovery Call to Learn More
2. Ranching for Profit
3. Ranching.FYI
4. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

In this episode, host John Haskell speaks to people navigating slow starts, tight margins, and the frustration that comes when progress is not immediately visible. He explains why doing the right things often feels unrewarding early on, even when those decisions are setting the foundation for long-term success.

John emphasizes the importance of having a clear plan, measuring progress along the way, and staying disciplined long enough to build momentum. Drawing on lessons from Bud Williams, he reminds listeners that success rarely comes from quick fixes, but from consistently doing the right thing until it works and knowing when persistence is required versus when a strategy truly needs to change.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I cover:

1. Why business turnarounds and startups take longer than expected
2. How momentum, debt, and past habits affect current performance
3. The importance of clear KPIs and interim measures of progress
4. Why people often quit just before a business reaches its breakover point
5. How planning and visible progress reduce burnout and fatigue

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. Book a Free Discovery Call to Learn More
2. Ranching for Profit
3. Ranching.FYI
4. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

In this episode, John Haskell welcomes back Joseph Gardiner to unpack what actually sticks after a conference is over. They talk candidly about why so much good information never turns into real change and what separates ideas that fade from ones that reshape how a ranch operates.

Joseph shares practical insights on turning inspiration into implementation, including how to filter what you hear, decide what matters most for your operation, and build simple systems that lead to follow-through. The conversation focuses on mindset, discipline, and intentional action rather than chasing the next new idea.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• Why most conference ideas never make it back to the ranch
• How to decide which insights are actually worth implementing
• Turning inspiration into simple, repeatable action steps
• The role of mindset and discipline in creating lasting change
• How to get real return on the time and money spent attending events

Connect with Joseph:

• Listen to his podcast, The Connor & Joe Show
• Check out his website
• Send him an email at [email protected]

Connect with Ranch Right:

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Episode 83. Implementing Sell Buy Marketing in Canada with Joseph Gardiner
• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

In this episode, John Haskell is joined by Canadian farmer Joseph Gardiner to explore how Sell Buy Marketing principles translate beyond U.S. borders and into a volatile, high-stakes market. Joseph shares how rethinking cattle as financial assets rather than inventory transformed his operation, sharpened decision-making, and improved cash flow during uncertain times.

The conversation covers cow depreciation, intrinsic value, and the idea that keeping an animal is a buying decision made every day. Joseph explains how applying these concepts helped him confidently make large cattle purchases, uncover overlooked opportunities, and generate meaningful profits even when markets felt uncomfortable.

This episode offers a practical, real-world look at how disciplined marketing, clear math, and the right mindset can create resilience and opportunity, no matter the geography or market conditions.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

1. Why Sell Buy Marketing works in volatile and high-price markets
2. How cow depreciation and intrinsic value change marketing decisions
3. Viewing owned animals and equipment as daily buy decisions
4. Generating cash flow while building equity through market swings
5. Using livestock to improve both profitability and soil health
6. Why volatility can create opportunity for prepared operators

Connect with Joseph:

1. Listen to his podcast, The Connor & Joe Show
2. Check out his website
3. Send him an email at [email protected]

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. Episode 3. Cow Depreciation and Cow Longevity with Wally Olson
2. Episode 4. Applying Sell Buy Marketing in Sheep with Aaron Helmick
3. Book a Free Discovery Call to Learn More
4. Ranching for Profit
5. Ranching.FYI
6. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

In this episode, host John Haskell is joined by Mike Glover, a former Special Forces SGM and CIA contractor, for a conversation about preparedness, decision-making under pressure, and why resilience is a learned skill rather than a personality trait. Mike will be a featured speaker at the upcoming Ranch Right Conference, and this discussion offers a preview of the resilience framework he will be teaching there.

Mike shares lessons from his military career, including how deliberate planning, contingencies, and team alignment reduce chaos when things go wrong. He and John connect those ideas directly to ranching and agricultural businesses, where volatility, market cycles, weather events, and personal emergencies are part of the job. The conversation challenges the idea of cowboy decision-making and replaces it with structured thinking, calm execution, and clear plans built before stress hits.

This episode is a reminder that resilience is not about avoiding problems. It is about being prepared to move forward when plans break, markets shift, or circumstances change unexpectedly.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• How military planning frameworks translate to ranch and business decisions
• Why preparedness reduces stress and improves decision quality
• The difference between confidence built on planning and emotion-driven reactions
• How teams function better when objectives and contingencies are clear
• Why self-reliance and resilience matter during market and life disruptions
• What Mike will be teaching at the Ranch Right Conference and how it fits the broader framework

Connect with Mike:

• Learn from Mike on YouTube

Connect with Ranch Right:

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Prepared by Mike Glover
• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

Strong ranch businesses are built on more than good markets and solid production. In this episode, John is joined by Joshua and Tara Dukart, two of the speakers at the upcoming Ranch Right Conference, to talk about why self-leadership, teamwork, and resilience matter more than ever in today’s ranching environment.

Joshua and Tara share insights from their own experience working with agricultural families and teams, focusing on how personal accountability shapes leadership, how communication affects culture, and why resilience is a learned skill rather than an innate trait. The conversation explores the human side of running a ranch, including navigating pressure, avoiding burnout, and building teams that perform well in both good times and hard seasons.

This episode offers a preview of what attendees can expect from the upcoming Ranch Right Conference in Alabama on February 16-19, 2026.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

1. Why self-leadership is foundational to long-term ranch success
2. How communication and trust shape strong teams
3. The role resilience plays during stress, transition, and uncertainty
4. Common leadership challenges in ranch families and operations
5. What Joshua and Tara will be speaking about at the Ranch Right Conference

Connect with Joshua & Tara:

1. Follow on Facebook
2. Learn more about Win Warriors
3. Check out their upcoming events
4. Check out their website

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. The Happiness Advantage by Shawn Achor
2. Book a Free Discovery Call to Learn More
3. Ranching for Profit
4. Ranching.FYI
5. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

Most people assume cattle buying is a business that takes decades to break into. In this episode, John sits down with Eli Hopping, a 16-year-old cattle buyer from northeastern Oklahoma, to talk about how skill, discipline, and reputation matter far more than age when having an eye for cattle. Joined by Wally Olson, the conversation highlights what it really takes to succeed in the sale barn and why doing a good job consistently is still the fastest way to earn trust.

Eli shares how growing up around auction barns shaped his eye for cattle, how he learned to think fast under pressure, and what he looks for when evaluating calves in the ring. The discussion also covers customer relationships, commission structures, record keeping, and why understanding where cattle are going is just as important as knowing what to buy.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

1. How Eli got started buying cattle at a young age and earned trust in the sale barn
2. What experienced buyers look for when evaluating cattle quickly and accurately
3. Why reputation, consistency, and knowing your customers matter more than age
4. The importance of understanding cattle potential and where those cattle will be sold
5. Lessons about business, math, and decision-making learned in real time at auctions

Connect with Ranch Right:

1. Subscribe on YouTube
2. Follow on Instagram @ranchrightllc
3. Follow on Facebook
4. Check out the website
5. Check out all of our past webinars here

Resources & Links:

1. His Cavvy Foundation
2. Book a Free Discovery Call to Learn More
3. Ranching for Profit
4. Ranching.FYI
5. Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

At a time when conventional row crop margins are under heavy pressure, John sits down with Reece Klug to explore a very different path. Reece farms with his family in eastern Nebraska, running both conventional and organic acres alongside a feedlot operation. In this conversation, they dig into what organic production actually looks like in practice, beyond the buzzwords and assumptions.

Reece shares how their operation transitioned acres into organic production, the mistakes they made along the way, and the mindset shift required to move away from input-driven systems toward biology, rotations, and management. They discuss soil health changes over time, integrating cover crops and grazing, certification requirements, and how organic grain markets really work. With real numbers and honest comparisons, this episode highlights why organic production has dramatically improved profitability per acre for their operation, even through challenging market cycles.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• What the three-year organic transition really looks like in practice
• Yield changes, input reductions, and how profitability compares to conventional crops
• How cover crops and grazing fit into an organic row crop system
• Organic grain markets, pricing, and working directly with buyers
• Certification requirements, audits, and record-keeping realities

Connect with Reece:

• Send an email at [email protected]
• Call 402-910-4805

Connect with Ranch Right:

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

Most ranchers know the Farm Service Agency exists, but few fully understand the programs, payments, and opportunities available to them. In this episode, John sits down with two former FSA employees, Kailee Butterfield and Micayla Giffin, to break down how these programs really work and how ranchers can use them as practical management tools rather than confusing government paperwork.

Kailee and Micayla explain why participating in FSA programs can create a real competitive advantage, how deadlines and rules actually function at the county level, and what ranchers need to know before signing up for contracts or disaster programs. They walk through common challenges, what producers can realistically expect, and how to build a productive relationship with your local office. 

This conversation is a grounded, honest guide to how FSA programs fit into a profitable operation and how to use them wisely without relying on them to save the ranch.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we cover:

• Why participating in FSA programs can create a real competitive advantage
• The major categories of programs ranchers should know about
• How FSA loans work and when they make sense for new or growing operations
• Common challenges producers face and how to navigate confusing rules
• How deadlines, paperwork, and county office differences really work
• Practical tips for staying informed and building strong relationships with staff

Connect with Kailee:

• Send an email at [email protected]

Connect with Micayla:

• Send an email at [email protected]
• Follow on Instagram @micaylagiffin
• Follow on Facebook @micayla.giffin and @GiffinFarms
• Subscribe to YouTube @GiffinFarms

Connect with Ranch Right:

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• ChatGPT FSA Program Navigator Tool
• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call

Tax planning is one of the most overlooked tools in ranch management, yet it can save a business thousands of dollars when done well. In this solo episode, John walks through the practical process Ranch Right uses with ranching clients to plan ahead, avoid surprises, and make smart decisions before the year ends. He explains why tax strategy should never be about panic spending and why good planning always starts with accurate numbers and a clear picture of the year.

John also breaks down how different types of income are taxed, how brackets work, and how ranchers can use livestock purchases, depreciation, and timing to manage their liability across multiple years. With clear examples and straightforward guidance, this episode helps ranchers understand how to make decisions that support cash flow, long-term profit, and tax liability.

Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I cover:

• Why tax planning starts with accurate financials before the end of the year
• How to project fall income and expenses and adjust through the season
• When prepaying expenses or making strategic purchases can make sense
• Common mistakes that drain cash without reducing taxes
• How tax brackets work and why managing income across multiple years matters
• The difference between ordinary income, capital gains, and self-employment taxes
• How livestock purchases, depreciation, and retirement accounts fit into a solid strategy

Connect with Ranch Right:

• Subscribe on YouTube 
• Follow on Instagram @ranchrightllc 
• Follow on Facebook 
• Check out the website
• Check out all of our past webinars here

Resources & Links:

• Book a Free Discovery Call to Learn More 
• Ranching for Profit 
• Ranching.FYI 
• Wally Olson, Olson Ranch LLC

Mentioned in this episode:

We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market.

Book a free discovery call