Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models.

Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio

https://www.youtube.com/watch?v=sclmOx_kpmc

In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms.

Don't worry if you don't know what these are - 99.9% of Amazon sellers don't.

Give me 8 mins; and I'll break it down for you!

I'll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature).

I'll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US.

Then… You can think how you can apply this to your own Amazon business.