Raziq Rauf didn't set out to become a running writer, he set out to avoid burnout as a music journalist covering London's metal and hardcore scene. Now, through his newsletter Running Sucks, he brings that same critical eye to the running industry, asking where authentic culture ends and brand activations begin.

We talk about his transition from music journalism to running writing, how to spot the difference between meaningful community and manufactured hype, and discover there's exactly one death metal cowboy concept album in existence, the perfect metaphor for niche subcultures like running.

This episode is brought to you by Running Warehouse, helping you stay warm and visible through winter with jackets, headlamps, and gear that keeps you honest about getting out the door.

Our featured race is the Zion Ultras on April 11th, 2026, five distances through desert mesas with thousand-foot sandstone cliffs. Registration closes April 8th at UltraSignup.com.

The Trailhead is part of the UltraSignup Podcast Network.