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We've got a mini bonus episode for you on getting your store ready for the holidays!
The holidays are a stressful time. Your in-laws fly in for a long visit, the weather is lousy, you spend more than you anticipated on gifts, and you can feel yourself coming down with a cold.
For 72 hours or more, your life turns into a bad sitcom.
Oh, and if you're reading, you're probably also a retailer. On top of the personal drama, you’re facing a single day that may make or break your entire fiscal year: Black Friday. That’s actually why it’s called Black Friday. It’s the day that a retailer’s books go from red (operating at a loss) to black (operating at a profit).
With the holidays around the corner, let's talk about how we can make the most out of the holidays with the highest degree of success – and the lowest degree of stress. So tackling a full-site redesign in October is probably out of the question. While it might work, it’s too risky.
Instead of gearing up for a huge project, let’s focus on some quick wins that you can implement to prep now to prep your store before Black Friday and the holidays.
By Kurt Elster, Paul Reda4.7
258258 ratings
We've got a mini bonus episode for you on getting your store ready for the holidays!
The holidays are a stressful time. Your in-laws fly in for a long visit, the weather is lousy, you spend more than you anticipated on gifts, and you can feel yourself coming down with a cold.
For 72 hours or more, your life turns into a bad sitcom.
Oh, and if you're reading, you're probably also a retailer. On top of the personal drama, you’re facing a single day that may make or break your entire fiscal year: Black Friday. That’s actually why it’s called Black Friday. It’s the day that a retailer’s books go from red (operating at a loss) to black (operating at a profit).
With the holidays around the corner, let's talk about how we can make the most out of the holidays with the highest degree of success – and the lowest degree of stress. So tackling a full-site redesign in October is probably out of the question. While it might work, it’s too risky.
Instead of gearing up for a huge project, let’s focus on some quick wins that you can implement to prep now to prep your store before Black Friday and the holidays.

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