➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Most agents are busy. Few are strategic. Matt Spangler is here to fix that.

In this episode, Wendy Forsythe sits down with Matt Spangler—a marketing strategist with two decades of experience helping real estate professionals cut through the noise and build brands that actually generate business. No fluff, no busywork—just clarity on who you serve, creativity that stands out, and systems that move the needle.

Matt breaks down why niche focus beats broad appeal, how pillar events create compounding visibility, and what kind of content actually gets noticed in a crowded feed. Then the conversation shifts to AI—and how agents can use it to think sharper, ask better questions, revive cold leads, and spark new deals in minutes.

If you're ready to stop marketing like everyone else and start building something that works, this one's for you.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/mrmattspangler/

➡️ Timestamps

00:00 — Matt Spangler's two decades in marketing
01:12 — Welcome to X Factor Marketing
04:17 — Real estate branding requires two things
09:06 — Focus weekly time on your core customer
14:15 — The power of pillar events
18:36 — Content creation that actually gets noticed
26:02 — How AI helps agents think, prospect, and close

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#RealEstateMarketing #AIForAgents #PersonalBranding #NicheMarketing #RealEstateContent #PillarEvents #AgentGrowth #MarketingStrategy #ContentThatConverts #RealEstate2025 #XFactorPodcast #WomenInLeadership