In this High Performance Podcast for Real Estate Agents Josh Phegan interviews Alexander Phillips on prospecting, which is your most important task for building listings. A clean database with accurate categories is vital. The database has to be growing constantly, and every single person you know should be in it. Open homes are critical for lead generation, and everyone you meet is a four-dimensional customer: a potential buyer, landlord, tenant, or seller. Maintain relationships and be relevant, frequent and consistent to all your customers so that when they need an agent they will come to you. The key to exceptional growth inside your business is to be prospecting all the time. Alexander outlines his daily schedule that keeps him on the phone or meeting appointments with customers every minute.