Real Money Talks

This episode is from a Facebook LIVE Lunch with Loral session. Today, I talk about what is going on in the world of Cannabis. This is a quick catch up with what me and my team and partners have been doing in the Cannabis industry. The Green Rush is going to be way bigger than the dot com rush. That is why I decided a year ago that I was going to get into the Cannabis industry.

My partners and I now have a 23 acre facility in Cathedral City where the condos will be. This will be an area for cultivation with shared resources. We will have a manufacturing facility and a dispensary. We have doctors working on the medicinal formulation of CBD and partners in the nutraceutical industry. On this show, I also share how you can learn more about the industry and partner and invest with us.

Ask Loral

• [02:37] A year ago, I started a webinar on Cannabis. Then we had a Las Vegas Cannabis workshop with a tour of the cultivation and manufacturing facilities and the dispensary.
• [03:13] Then we bought 23 acres in Cathedral City for use in the industry.
• [03:36] We also have two investor groups. One will be doing private cultivation inside our condos. The other will focus on brain and Alzheimer strains created specifically for clinical trials.
• [04:10] The 23 acre facility will be shared and everyone can do their own private label and brand.
• [04:38] There will also be a dispensary at I-10 and Date Palm Drive. The gateway to the whole valley.
• [04:45] Each member of the condo will do their own cultivation and we will continue to sell out the space and all share the manufacturing, dispensary, and security.
• [05:15] The condo will be used for cultivation and combined resources will be shared to help each other. This includes security, distribution, water resources, and more.
• [05:20] The idea is called creative condos.If you want to know more about the project you can email [email protected].
• [05:32] In Nevada, we have four licenses.
• [06:00] I have moved in my sales team, and they will be doing joint health and wellness sales. There will be CBD products and other joint ventures including nutraceuticals. This manufacturing plant is for non-THC related products.
• [06:54] Our crown jewel is a Columbia license with some growers.
• [07:08] There will be a Big Table in the Palm Springs and Cathedral City area November 5th and 6th and then the next day will be the Cannabis event. If you are not in the Big Table Mastermind, you can sign up for the day and just do the Cannabis tours.
• [07:50] I have been on a 3 year mission to figure out how Canadians can better invest in RRSPs or Registered Retirement Savings Plans.
• [08:04] We are selling a lot of our assets to go public on the Vancouver exchange, and we will be teaching you how to do the same.
• [08:53] On October 17th, Cannabis should be legal in Canada. We hope to have an event on that day. The amount of money moving through is incredible.
• [09:30] The green rush is huge. I decided to get in a year ago. My heart and soul is on the medicinal side.
• [10:12] There is a huge opportunities for dosing guidelines. Many businesses are popping up everywhere.
• [10:56] Opportunities are popping up everywhere for software,legal and other businesses. If you are not in the space, it may be time to jump in.
• [11:01] I am very interested in working with the Alzheimer groups and finding medicine to help people.
• [11:34] It's my goal to continue to lead and bring updated information to you.
• [12:06] We have a group of doctors working with the folks at the plant who can help you find the right combination of what to take.
• [12:20] Marijuana Millionaires is a brand new group that is going to be the combination of a best-selling book, a newsletter, and a magazine.
• [13:19] We are creating a team of doctors, formulators, and experts around the Marijuana Millionaire group.
• [14:30] If you want to be a shark, you need to know how these industries work.
• [15:08] Next week, we will have a variety of folks from the Big Table here live.

• Loral’s Real Money Talks
• [email protected]
• MarijuanaMillionaires.com

This episode is from a Facebook LIVE Lunch with Loral session. Today, I talk about what is going on in the world of Cannabis. This is a quick catch up with what me and my team and partners have been doing in the Cannabis industry. The Green Rush is going to be way bigger than the dot com rush. That is why I decided a year ago that I was going to get into the Cannabis industry.

My partners and I now have a 23 acre facility in Cathedral City where the condos will be. This will be an area for cultivation with shared resources. We will have a manufacturing facility and a dispensary. We have doctors working on the medicinal formulation of CBD and partners in the nutraceutical industry. On this show, I also share how you can learn more about the industry and partner and invest with us.

Ask Loral

• [02:37] A year ago, I started a webinar on Cannabis. Then we had a Las Vegas Cannabis workshop with a tour of the cultivation and manufacturing facilities and the dispensary.
• [03:13] Then we bought 23 acres in Cathedral City for use in the industry.
• [03:36] We also have two investor groups. One will be doing private cultivation inside our condos. The other will focus on brain and Alzheimer strains created specifically for clinical trials.
• [04:10] The 23 acre facility will be shared and everyone can do their own private label and brand.
• [04:38] There will also be a dispensary at I-10 and Date Palm Drive. The gateway to the whole valley.
• [04:45] Each member of the condo will do their own cultivation and we will continue to sell out the space and all share the manufacturing, dispensary, and security.
• [05:15] The condo will be used for cultivation and combined resources will be shared to help each other. This includes security, distribution, water resources, and more.
• [05:20] The idea is called creative condos.If you want to know more about the project you can email [email protected].
• [05:32] In Nevada, we have four licenses.
• [06:00] I have moved in my sales team, and they will be doing joint health and wellness sales. There will be CBD products and other joint ventures including nutraceuticals. This manufacturing plant is for non-THC related products.
• [06:54] Our crown jewel is a Columbia license with some growers.
• [07:08] There will be a Big Table in the Palm Springs and Cathedral City area November 5th and 6th and then the next day will be the Cannabis event. If you are not in the Big Table Mastermind, you can sign up for the day and just do the Cannabis tours.
• [07:50] I have been on a 3 year mission to figure out how Canadians can better invest in RRSPs or Registered Retirement Savings Plans.
• [08:04] We are selling a lot of our assets to go public on the Vancouver exchange, and we will be teaching you how to do the same.
• [08:53] On October 17th, Cannabis should be legal in Canada. We hope to have an event on that day. The amount of money moving through is incredible.
• [09:30] The green rush is huge. I decided to get in a year ago. My heart and soul is on the medicinal side.
• [10:12] There is a huge opportunities for dosing guidelines. Many businesses are popping up everywhere.
• [10:56] Opportunities are popping up everywhere for software,legal and other businesses. If you are not in the space, it may be time to jump in.
• [11:01] I am very interested in working with the Alzheimer groups and finding medicine to help people.
• [11:34] It's my goal to continue to lead and bring updated information to you.
• [12:06] We have a group of doctors working with the folks at the plant who can help you find the right combination of what to take.
• [12:20] Marijuana Millionaires is a brand new group that is going to be the combination of a best-selling book, a newsletter, and a magazine.
• [13:19] We are creating a team of doctors, formulators, and experts around the Marijuana Millionaire group.
• [14:30] If you want to be a shark, you need to know how these industries work.
• [15:08] Next week, we will have a variety of folks from the Big Table here live.

• Loral’s Real Money Talks
• [email protected]
• MarijuanaMillionaires.com

We are all about making money, growing money, and keeping your money. One of the best ways you can keep your money is to be smart about your tax structure. The new tax laws have passed, and 2018 has a lot of changes for small business owners and investors. My partner and guest Mike Giorgi is here to talk about all of the new changes and how to get the most out of them.

We talk about the importance of a team to really help you set things up correctly. Depending on your circumstances, you may need to create a pass-through entity to take advantage of the 20% QBI deduction. Mike talks about setting up your corporate structure correctly, planning, and monthly check-ins. We also have a checklist for you and a lot of great advice for keeping the money that you have earned.

• [02:28] 2018 tax code. The changes are amazing for the rich.
• [02:48] There are a lot of changes that need to be made if you are investing or a service company or doing business in general.
• [02:59] People who are not service individuals like attorneys or realtors can get the 20% qualified income deduction.
• [04:30] We have found a work around to get this deduction by having a management company.
• [05:09] You need to have these types of conversations with your corporate compliance people.
• [06:13] Doctors and professionals can lower their taxes by having money flow through their practice or management company.
• [08:59] A 21% flat tax is an amazing thing especially for professionals.
• [09:13] Have a management company that performs non-professionally licensed tasks with an S election, so you can get pass through income and your QBI deduction.
• [09:42] Associative entertainment deductions are gone. Travel meals are limited to 50%.
• [10:43] If you think about it, the trade offs are worth it.
• [11:15] Get your tax team involved and ask about the effective tax rates of your current entities and what changes you may need to make with the new laws.
• [11:49] Create a plan and create a budget. You need to document everything.
• [12:31] Have a resolution and plan backing up that resolution. Check and recheck your plan on a monthly basis and make sure you are doing everything in that documentation.
• [12:59] Find a professional team, put a plan in place, and document everything.
• [14:08] Be sure to issue your corporate stock if you have an LLC. Make sure there is another officer in the annual minutes.
• [15:20] Document a special resolution for anything that is special. Track large changes.
• [15:48] Have cash flow in your proceedings.
• [16:32] Email [email protected]
• [17:21] Anyone making $175,000 to $200,000 needs to talk to Mike. There is a phase out that starts at these numbers. They need to be spread out across the structure.

• Loral’s Real Money Talks
• Ask Loral
• [email protected]

We are all about making money, growing money, and keeping your money. One of the best ways you can keep your money is to be smart about your tax structure. The new tax laws have passed, and 2018 has a lot of changes for small business owners and investors. My partner and guest Mike Giorgi is here to talk about all of the new changes and how to get the most out of them.

We talk about the importance of a team to really help you set things up correctly. Depending on your circumstances, you may need to create a pass-through entity to take advantage of the 20% QBI deduction. Mike talks about setting up your corporate structure correctly, planning, and monthly check-ins. We also have a checklist for you and a lot of great advice for keeping the money that you have earned.

• [02:28] 2018 tax code. The changes are amazing for the rich.
• [02:48] There are a lot of changes that need to be made if you are investing or a service company or doing business in general.
• [02:59] People who are not service individuals like attorneys or realtors can get the 20% qualified income deduction.
• [04:30] We have found a work around to get this deduction by having a management company.
• [05:09] You need to have these types of conversations with your corporate compliance people.
• [06:13] Doctors and professionals can lower their taxes by having money flow through their practice or management company.
• [08:59] A 21% flat tax is an amazing thing especially for professionals.
• [09:13] Have a management company that performs non-professionally licensed tasks with an S election, so you can get pass through income and your QBI deduction.
• [09:42] Associative entertainment deductions are gone. Travel meals are limited to 50%.
• [10:43] If you think about it, the trade offs are worth it.
• [11:15] Get your tax team involved and ask about the effective tax rates of your current entities and what changes you may need to make with the new laws.
• [11:49] Create a plan and create a budget. You need to document everything.
• [12:31] Have a resolution and plan backing up that resolution. Check and recheck your plan on a monthly basis and make sure you are doing everything in that documentation.
• [12:59] Find a professional team, put a plan in place, and document everything.
• [14:08] Be sure to issue your corporate stock if you have an LLC. Make sure there is another officer in the annual minutes.
• [15:20] Document a special resolution for anything that is special. Track large changes.
• [15:48] Have cash flow in your proceedings.
• [16:32] Email [email protected]
• [17:21] Anyone making $175,000 to $200,000 needs to talk to Mike. There is a phase out that starts at these numbers. They need to be spread out across the structure.

• Loral’s Real Money Talks
• Ask Loral
• [email protected]

We have all heard the old adage that real estate is the fastest way to create wealth. My guest, is a friend and community member who was involved in the real estate industry when he saw a pain point and decided to do something about it. He had the vision and skill set to create a tool that makes it easier to market real estate across the industry from selling, renting, residential, and commercial.

VirtualTourCafe is a tool that helps real estate marketers create websites, virtual tours, and flyers easier, faster, and better. Tim talks about all of the benefits of his tool from being more cost effective to the real savings of selling or renting faster. He also talks about staging, photography, his book, and virtual staging. He even shares a story where a seller was going to give up, then tried the virtual staging tool and sold the property in a week.

Ask Loral VirtualTourCafe Get Your Free Report

• [01:08] VirtualTourCafe is to help people involved in real estate to better market their properties. Tools, presence, and exposure.
• [02:02] This is a system that makes things easy for people who aren't tech savvy. Creates property websites, virtual tours, and flyers.
• [02:49] People can log into their own account and create tools that will help them do things fast and easy.
• [02:55] Tim also wrote How to Photograph and Market Houses to Sell Fast.
• [03:16] He wrote this book in response to people's questions about how to get the best pictures for their listings.
• [04:12] Tim was affected by the crash of 2008. This gave him an opportunity to rethink what he was going to do with his life, and he got into real estate.
• [04:43] He noticed other agents needed help photographing and marketing their properties.
• [04:50] He had a lightbulb moment and decided to automate the process.
• [05:02] It took a team of developers and programmers about six months to launch VirtualTourCafe back in 2008.
• [05:26] Now they have users in every state and several different countries.
• [05:34] What is virtual staging? How does it work?
• [05:47] They just launched RealEZPhotoFix. Virtual staging is taking a digital photo and adding furniture to make it looked staged.
• [07:35] It is okay for realtors and real estate agents to use virtually staged photos as long as they disclose the fact.
• [07:57] In real estate, it's all about disclosure especially if you are licensed.
• [08:36] Physically staging homes can cost thousands of dollars.
• [08:57] A digitally staged photo is $32.
• [09:38] Some buyers have a hard time visualizing what the room will look like. Having the perception of what it will look like can increase sales.
• [10:18] The real value is being able to sell the property quicker.
• [11:45] This techniques enables sellers to get the property on the market while it is still being prepared.
• [12:23] They can do 3D rendering and finish a room that is under construction. They can also be clutter a messy room.
• [13:17] When taking pictures, level the camera and keep it straight.
• [13:54] Lighting is also very important. Turn on all the lights and take photos that aren't facing the window.
• [15:15] Put the toilet seats down.
• [15:32] With furniture less is more. Get rid of as much as you can.
• [16:58] Take a shot of the front of the house with some blue sky.

• Loral’s Real Money Talks
• How to Photograph and Market Houses to Sell Fast
• RealEZPhotoFix
• Ask Loral
• VirtualTourCafe
• Get Your Free Report

We have all heard the old adage that real estate is the fastest way to create wealth. My guest, is a friend and community member who was involved in the real estate industry when he saw a pain point and decided to do something about it. He had the vision and skill set to create a tool that makes it easier to market real estate across the industry from selling, renting, residential, and commercial.

VirtualTourCafe is a tool that helps real estate marketers create websites, virtual tours, and flyers easier, faster, and better. Tim talks about all of the benefits of his tool from being more cost effective to the real savings of selling or renting faster. He also talks about staging, photography, his book, and virtual staging. He even shares a story where a seller was going to give up, then tried the virtual staging tool and sold the property in a week.

Ask Loral
VirtualTourCafe
Get Your Free Report

• [01:08] VirtualTourCafe is to help people involved in real estate to better market their properties. Tools, presence, and exposure.
• [02:02] This is a system that makes things easy for people who aren't tech savvy. Creates property websites, virtual tours, and flyers.
• [02:49] People can log into their own account and create tools that will help them do things fast and easy.
• [02:55] Tim also wrote How to Photograph and Market Houses to Sell Fast.
• [03:16] He wrote this book in response to people's questions about how to get the best pictures for their listings.
• [04:12] Tim was affected by the crash of 2008. This gave him an opportunity to rethink what he was going to do with his life, and he got into real estate.
• [04:43] He noticed other agents needed help photographing and marketing their properties.
• [04:50] He had a lightbulb moment and decided to automate the process.
• [05:02] It took a team of developers and programmers about six months to launch VirtualTourCafe back in 2008.
• [05:26] Now they have users in every state and several different countries.
• [05:34] What is virtual staging? How does it work?
• [05:47] They just launched RealEZPhotoFix. Virtual staging is taking a digital photo and adding furniture to make it looked staged.
• [07:35] It is okay for realtors and real estate agents to use virtually staged photos as long as they disclose the fact.
• [07:57] In real estate, it's all about disclosure especially if you are licensed.
• [08:36] Physically staging homes can cost thousands of dollars.
• [08:57] A digitally staged photo is $32.
• [09:38] Some buyers have a hard time visualizing what the room will look like. Having the perception of what it will look like can increase sales.
• [10:18] The real value is being able to sell the property quicker.
• [11:45] This techniques enables sellers to get the property on the market while it is still being prepared.
• [12:23] They can do 3D rendering and finish a room that is under construction. They can also be clutter a messy room.
• [13:17] When taking pictures, level the camera and keep it straight.
• [13:54] Lighting is also very important. Turn on all the lights and take photos that aren't facing the window.
• [15:15] Put the toilet seats down.
• [15:32] With furniture less is more. Get rid of as much as you can.
• [16:58] Take a shot of the front of the house with some blue sky.

• Loral’s Real Money Talks
• How to Photograph and Market Houses to Sell Fast
• RealEZPhotoFix
• Ask Loral
• VirtualTourCafe
• Get Your Free Report

Everybody wants to make those high-end big-ticket sales, but most people are too afraid to do it. My guest today, is Wendy Stevens. She has been on the show before talking about 7 Figure LinkedIn Marketing. She is part of my team and the Big Table. Today, we talk about something that we both do, and that is actually make those big-ticket sales.

Some of the things we discuss is taking a funnel and expanding it, so that 7-figures is a reachable and likely goal. We talk about the number one thing you can do to quelch your fears, not seem desperate, and avoid repelling customers. We talk about putting every variable in your favor and prospect positioning. Along with a way to double your closing rates. We also talk about the 5 questions you can ask a prospect in order to get a yes on these important sales calls and interviews.

Ask Loral Wendy's Website Wendy on LinkedIn Wendy on Twitter Wendy on Facebook Wendy's YouTube Channel

• [01:47] The funnel is the very first most important thing.
• [02:13] You need to have more than one lead in your funnel.
• [02:23] You need to have multiple qualified leads and prospects.
• [02:35] You do not want to appear desperate when trying to sell a big ticket item.
• [03:00] The art of high ticket cells begins with eloquence and eye contact. Your vibration comes through the nanosecond you first encounter the prospect.
• [03:34] When you learn the skill of high ticket sales you can just date and then get married.
• [04:20] Step one is to put every variable in your favor and properly position your prospect. Use a brilliant video before you even get together.
• [05:02] People double their closing rates just by sending a video up front.
• [05:48] You can also have somebody send you their top three reasons why they want to talk to you.
• [06:04] Write down who, what, how, where, and when. Be genuinely curious.
• [09:03] One of the best things Wendy ever did was go to Loral's Big Table.
• [09:44] If Wendy lost everything today and had to start over, she could generate quality prospects by proper positioning, posture, and getting on the phone.
• [10:12] Find out the emotional impact of whether your prospect is or isn't reaching their goal.
• [10:39] Five questions to get to the pain point.
• [10:50] If you could change one thing in the world right now what would it be?
• [11:30] Be comfortable with silence and allow the prospect to answer.
• [16:13] On a scale of 1 to 10 how important is it for you to create generational wealth?
• [19:01] If you want something bad enough, you will figure out how to get it.
• [21:22] The third question is: What is your pain level?
• [21:48] How important is it for you to do what you are trying to do?
• [22:43] If they are sure it matters to them, then asked them why it matters. If they aren't ready, say that you will get back to them.
• [23:47] Ask yourself how many prospects you need to talk to in order to get to a yes.
• [26:36] We are also going to do a limited workshop on how to achieve high-ticket sales.
• [26:51] There is an absolute formula to this.
• [27:02] Make sure you're being aware of the four personality types and paying attention to everything that your prospect is doing.
• [27:10] Notice whether they are committed and if there's a personal impact. If there is no passion, then take it away.
• [27:35] Begin the commitment process by charging them immediately.
• [28:21] Ask powerful questions and then be quiet and just let it sit.

• Loral’s Real Money Talks
• 7 Figure LinkedIn Marketing

Everybody wants to make those high-end big-ticket sales, but most people are too afraid to do it. My guest today, is Wendy Stevens. She has been on the show before talking about 7 Figure LinkedIn Marketing. She is part of my team and the Big Table. Today, we talk about something that we both do, and that is actually make those big-ticket sales.

Some of the things we discuss is taking a funnel and expanding it, so that 7-figures is a reachable and likely goal. We talk about the number one thing you can do to quelch your fears, not seem desperate, and avoid repelling customers. We talk about putting every variable in your favor and prospect positioning. Along with a way to double your closing rates. We also talk about the 5 questions you can ask a prospect in order to get a yes on these important sales calls and interviews.

Ask Loral
Wendy's Website
Wendy on LinkedIn
Wendy on Twitter
Wendy on Facebook
Wendy's YouTube Channel

• [01:47] The funnel is the very first most important thing.
• [02:13] You need to have more than one lead in your funnel.
• [02:23] You need to have multiple qualified leads and prospects.
• [02:35] You do not want to appear desperate when trying to sell a big ticket item.
• [03:00] The art of high ticket cells begins with eloquence and eye contact. Your vibration comes through the nanosecond you first encounter the prospect.
• [03:34] When you learn the skill of high ticket sales you can just date and then get married.
• [04:20] Step one is to put every variable in your favor and properly position your prospect. Use a brilliant video before you even get together.
• [05:02] People double their closing rates just by sending a video up front.
• [05:48] You can also have somebody send you their top three reasons why they want to talk to you.
• [06:04] Write down who, what, how, where, and when. Be genuinely curious.
• [09:03] One of the best things Wendy ever did was go to Loral's Big Table.
• [09:44] If Wendy lost everything today and had to start over, she could generate quality prospects by proper positioning, posture, and getting on the phone.
• [10:12] Find out the emotional impact of whether your prospect is or isn't reaching their goal.
• [10:39] Five questions to get to the pain point.
• [10:50] If you could change one thing in the world right now what would it be?
• [11:30] Be comfortable with silence and allow the prospect to answer.
• [16:13] On a scale of 1 to 10 how important is it for you to create generational wealth?
• [19:01] If you want something bad enough, you will figure out how to get it.
• [21:22] The third question is: What is your pain level?
• [21:48] How important is it for you to do what you are trying to do?
• [22:43] If they are sure it matters to them, then asked them why it matters. If they aren't ready, say that you will get back to them.
• [23:47] Ask yourself how many prospects you need to talk to in order to get to a yes.
• [26:36] We are also going to do a limited workshop on how to achieve high-ticket sales.
• [26:51] There is an absolute formula to this.
• [27:02] Make sure you're being aware of the four personality types and paying attention to everything that your prospect is doing.
• [27:10] Notice whether they are committed and if there's a personal impact. If there is no passion, then take it away.
• [27:35] Begin the commitment process by charging them immediately.
• [28:21] Ask powerful questions and then be quiet and just let it sit.

• Loral’s Real Money Talks
• 7 Figure LinkedIn Marketing

LinkedIn marketing is the new California gold rush. Since the acquisition by Microsoft, there have been subtle and not so subtle changes to LinkedIn. Today, we talk about how to strategically create a LinkedIn profile that will land the big clients that will send your bottom line soaring to 7 figures or whatever your goal may be. 

Wendy Stevens is a long-term client, a Big Table member, and a self-made millionaire. She now teaches high-end sales. Wendy is a LinkedIn expert who is helping us with strategically updating our profile. She talks about the changes that have happened since Microsoft has taken over, the constantly updating algorithm, how to get featured on ProFinder, and a 7 steps to 7 figures profile strategy.  

Ask Loral 

• [01:20] Wendy was one of the first 200 certified Google adwords specialist.  
• [01:48] In 2007, Wendy began mastering the art of LinkedIn marketing. 
• [02:03] Microsoft paid $26 billion to acquire LinkedIn. 
• [02:28] Wendy worked with some of the people from Microsoft who rewrote the algorithm for LinkedIn. 
• [03:12] On LinkedIn, we are being evaluated for our influence score every single day.  
• [03:52] It's important to be strategic about how you show up on LinkedIn. 
• [04:20] How to mind your LinkedIn account. Show up to be valuable first. Position yourself properly.  
• [05:23] Keys to a good profile: 7 sections in your LinkedIn profile. Headline - Keyword load your name. Put your keyword in your last name section. Use word cloud or keyword tools. Find your keyword and get in front of them. 
• [07:13] Tagline - this is where you clearly say exactly what you do. Summary - Only the first two lines show up. 67% happen on mobile. Have your first video show up in your experience section. Have keywords in the first two lines of your summary. Speak in the first person to your ideal avatar. What you do and how you help them. 
• [09:09] Create a video. Speak the pain of your ideal client. Say what they don't want. Put it in the form of a question. Include social proof or a client that you helped. End the summary with a soft call to action. 
• [10:13] First experience section - name it claim it. Put your best foot forward. Upload a video testimonial from a client that you have actually helped.  
• [10:46] Go help someone and get a real testimonial. Guerilla marketing for free to get social proof. 
• [11:29] Have keyword in every experience section and in the title of every video. Upload a video for each thing you have experience in. 
• [11:35] These videos need to be uploaded to YouTube. You want the back links from YouTube.  
• [12:04] 7 sections, headline, tagline, summary, experience sections, add all 50 skills. Use all 50 skills. Then LinkedIn will promote you. They scan and re-rank on a multiple hourly basis.  
• [13:04] Find primary and secondary keywords. Seven sections. Reorder for the top three that you are known for.  
• [14:14] Have endorsements for your skill sets.  
• [14:33] Don't get left behind, get endorsed for your top recommendations. Get recommendations. You can't be the top performer without recommendations. 
• [15:16] ProFinder is when they choose to promote you throughout LinkedIn.  
• [15:41] Written and video recommendations.  
• [17:20] If you get your keywords woven in, you can actually have your own six figure funnel. It's all traffic and conversions.  

• Loral’s Real Money Talks 
• WordCloud 

LinkedIn marketing is the new California gold rush. Since the acquisition by Microsoft, there have been subtle and not so subtle changes to LinkedIn. Today, we talk about how to strategically create a LinkedIn profile that will land the big clients that will send your bottom line soaring to 7 figures or whatever your goal may be. 

Wendy Stevens is a long-term client, a Big Table member, and a self-made millionaire. She now teaches high-end sales. Wendy is a LinkedIn expert who is helping us with strategically updating our profile. She talks about the changes that have happened since Microsoft has taken over, the constantly updating algorithm, how to get featured on ProFinder, and a 7 steps to 7 figures profile strategy.  

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• [01:20] Wendy was one of the first 200 certified Google adwords specialist.  
• [01:48] In 2007, Wendy began mastering the art of LinkedIn marketing. 
• [02:03] Microsoft paid $26 billion to acquire LinkedIn. 
• [02:28] Wendy worked with some of the people from Microsoft who rewrote the algorithm for LinkedIn. 
• [03:12] On LinkedIn, we are being evaluated for our influence score every single day.  
• [03:52] It's important to be strategic about how you show up on LinkedIn. 
• [04:20] How to mind your LinkedIn account. Show up to be valuable first. Position yourself properly.  
• [05:23] Keys to a good profile: 7 sections in your LinkedIn profile. Headline - Keyword load your name. Put your keyword in your last name section. Use word cloud or keyword tools. Find your keyword and get in front of them. 
• [07:13] Tagline - this is where you clearly say exactly what you do. Summary - Only the first two lines show up. 67% happen on mobile. Have your first video show up in your experience section. Have keywords in the first two lines of your summary. Speak in the first person to your ideal avatar. What you do and how you help them. 
• [09:09] Create a video. Speak the pain of your ideal client. Say what they don't want. Put it in the form of a question. Include social proof or a client that you helped. End the summary with a soft call to action. 
• [10:13] First experience section - name it claim it. Put your best foot forward. Upload a video testimonial from a client that you have actually helped.  
• [10:46] Go help someone and get a real testimonial. Guerilla marketing for free to get social proof. 
• [11:29] Have keyword in every experience section and in the title of every video. Upload a video for each thing you have experience in. 
• [11:35] These videos need to be uploaded to YouTube. You want the back links from YouTube.  
• [12:04] 7 sections, headline, tagline, summary, experience sections, add all 50 skills. Use all 50 skills. Then LinkedIn will promote you. They scan and re-rank on a multiple hourly basis.  
• [13:04] Find primary and secondary keywords. Seven sections. Reorder for the top three that you are known for.  
• [14:14] Have endorsements for your skill sets.  
• [14:33] Don't get left behind, get endorsed for your top recommendations. Get recommendations. You can't be the top performer without recommendations. 
• [15:16] ProFinder is when they choose to promote you throughout LinkedIn.  
• [15:41] Written and video recommendations.  
• [17:20] If you get your keywords woven in, you can actually have your own six figure funnel. It's all traffic and conversions.  

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