A year ago, Joe Martel found himself in a rut. His company, Advanced Air Conditioning and Heating in Cedar Park, TX, was doing well, but Joe knew it could be doing better. Personally, he was feeling unfulfilled, as well. He called his CertainPath coach to leave the organization. That one, simple conversation changed the trajectory of the business and rekindled Joe’s personal ambition.

During this interview, Joe will share the details of that conversation. And he will explain the incredible changes he made to Advanced Air Conditioning and Heating over the next eight months. It spurred tremendous growth. Sales jumped from $1.6MM to (at the time of this interview) a projected $2.4MM+, and profits jumped from 8% to 13%.

Over the course of this interview, Joe talks about…

· How a rebrand, including truck wraps, has stimulated calls.

· What his new mindset is when approaching the business.

· How his focus on gross margin has helped stimulate his top and bottom line growth

· Why training is so important to his company.

· How often he meets with his CertainPath coach and why.

· How he’s attracting top talent from outside the industry.

· And so much more!

Show Notes

The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way.

With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.

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Thank you to our sponsors:

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Synchrony – Ever wonder how to calculate your true cost of financing and how to fit the price of financing into your business and pricing for products and services? In Synchrony’s new and improved Toolbox website you can easily calculate your Cost of Credit, view educational videos and learn more about Synchrony’s digital tools. Simply to go toolbox.syf.com to explore and learn more.

Minuteman Press-Des Peres. Minuteman Press-Des Peres is your preferred print, marketing, and direct mail service provider, helping CertainPath members grow their business since 2001. Through their knowledge and experience with the programs, you will receive a fast turnaround and satisfaction guarantee on price guides, inspection forms, club materials and much more. In addition to specializing in your proprietary tools, Minuteman Press-Des Peres also provides custom design services, templates, and a wide range of promotional items to help you market your residential business. Like you, they are committed to your success! Minuteman Press-Des Peres is the ONLY Minuteman location affiliated with the CertainPath Partner network, providing member rebates & discounts. Contact Denise today for more information at 877-203-4769, ext 301.