
Sign up to save your podcasts
Or


Based on Podcast App listening data
In this episode Matt Alder talks to Jason Seiden from Brand Amper
Some of the most popular podcast episodes so far have been the ones that cover employer branding. We discussed how to measure the impact of employer brands as well as innovative ways of communicating them. Up to this point though we’ve not looked at the work involved in building them and the way in which some the traditional methods of employer brand research are being challenged by new approaches.
My guest for this episode is Jason Seiden who is challenging established thinking about employer brand development via his company Brand Amper.
In the interview we discuss:
• Why traditional employer brand research takes too long
• Turning employees stories into employer brand equity
• The power of Social Proof in recruiting
• Thinking about employer brand the same way as product placement
• Why companies who are afraid of giving their employers a voice will fail
Jason also talks about the fundamental changes happening in the way people in organizations relate to each other and the importance of company culture in this context.
Subscribe to this podcast in iTunes
In this episode Matt Alder talks to Gareth Jones from Chemistry
A few episodes back I spoke to Matthew Jeffery about an innovative global graduate recruitment campaign SAP had been running. On this week’s episode I dig a bit deeper into the story behind its success by talking to Gareth Jones from Chemistry who were the company who designed the recruitment process.
We also talk about technology and assessment in general covering a number of areas including:
• The biggest mistake most companies make when they are recruiting
• Using personal data to predict future performance
• The current and future role of algorithms in assessment
Gareth also shares his thoughts on the future of work and some of the emerging technology he is seeing in the assessment space.
Subcribe to this podcast in iTunes
In this episode Matt Alder talks to Gareth Jones from Chemistry
A few episodes back I spoke to Matthew Jeffery about an innovative global graduate recruitment campaign SAP had been running. On this week’s episode I dig a bit deeper into the story behind its success by talking to Gareth Jones from Chemistry who were the company who designed the recruitment process.
We also talk about technology and assessment in general covering a number of areas including:
• The biggest mistake most companies make when they are recruiting
• Using personal data to predict future performance
• The current and future role of algorithms in assessment
Gareth also shares his thoughts on the future of work and some of the emerging technology he is seeing in the assessment space.
Subcribe to this podcast in iTunes
In this episode Matt Alder talks to Guido Niewkamp from SocialReferral
The concept of super charging employee referral schemes by plugging them into employee social networks has been hyped as the next big thing in recruitment for at least the last five years.
It now seems that the tools and approaches that power this concept have matured and are bringing huge benefits to the early adopting employers who bought into them. Social referrals are now hitting the mainstream and in this week’s episode I talk to Guido Niewkamp the co-founder of SocialReferral to discuss what is working and why.
In the interview we discuss:
• How employees become brand ambassadors
• Why 50% of employees won’t refer and how employers can motivate the other 50% to do it
• Success stories including a retailer who recruited 200 people in a month from their social referral scheme
Guido also gives his take on the future of the referral space and we discuss why referral schemes will need to be more about employer branding stories and less about just sharing jobs.
Subscribe to this podcast on iTunes
In this episode Matt Alder talks to Guido Niewkamp from SocialReferral
The concept of super charging employee referral schemes by plugging them into employee social networks has been hyped as the next big thing in recruitment for at least the last five years.
It now seems that the tools and approaches that power this concept have matured and are bringing huge benefits to the early adopting employers who bought into them. Social referrals are now hitting the mainstream and in this week’s episode I talk to Guido Niewkamp the co-founder of SocialReferral to discuss what is working and why.
In the interview we discuss:
• How employees become brand ambassadors
• Why 50% of employees won’t refer and how employers can motivate the other 50% to do it
• Success stories including a retailer who recruited 200 people in a month from their social referral scheme
Guido also gives his take on the future of the referral space and we discuss why referral schemes will need to be more about employer branding stories and less about just sharing jobs.
Subscribe to this podcast on iTunes
In this episode Matt Alder talks to Ina Bourmer of Goodgame Studios
Tech Recruiting is a hot topic at the moment for a vast majority of employers. I’ve been doing a lot of research recently into the similarities of the challenges in this area in different markets and geographies and very consistent themes are coming through.
My guest for this episode is Ina Bourmer Head of HR and Talent Acquisition for Goodgame Studios in Germany. Goodgame Studios is currently the fastest growing employer in Europe in the games sector and they are recruiting talent from 21 countries into their Hamburg HQ with a 100% direct sourcing model.
In the interview we discuss:
• The techniques they use to get a 60% response rate and 40% interest rate from their proactive sourcing
• How their onboarding team start working with candidates at first interview stage to help with the persuasion process
• The benefits of candidate experience SLAs
Ina also talks about the importance of People Analytics and what she is looking forward to at HR Tech World Congress in October
Subscribe to this podcast in iTunes
In this episode Matt Alder talks to Ina Bourmer of Goodgame Studios
Tech Recruiting is a hot topic at the moment for a vast majority of employers. I’ve been doing a lot of research recently into the similarities of the challenges in this area in different markets and geographies and very consistent themes are coming through.
My guest for this episode is Ina Bourmer Head of HR and Talent Acquisition for Goodgame Studios in Germany. Goodgame Studios is currently the fastest growing employer in Europe in the games sector and they are recruiting talent from 21 countries into their Hamburg HQ with a 100% direct sourcing model.
In the interview we discuss:
• The techniques they use to get a 60% response rate and 40% interest rate from their proactive sourcing
• How their onboarding team start working with candidates at first interview stage to help with the persuasion process
• The benefits of candidate experience SLAs
Ina also talks about the importance of People Analytics and what she is looking forward to at HR Tech World Congress in October
Subscribe to this podcast in iTunes
In this episode Matt Alder talks to Ken Ward of Winter Court Consulting
There is a huge amount on content published on a weekly basis detailing tools and techniques that can help employers recruit software engineers and other digital professionals. It can be very difficult to separate what is sound advice from all the click bait and product spin.
My guest for this episode is Ken Ward from Winter Court Consulting. Ken has two decades worth of practical experience in tech recruitment and is keen to bust a number of popular tech recruitment myths and truisms.
In the interview we discuss:
• Key motivations that make tech professionals move jobs
• How to design a recruitment process that works
• The often-disputed role of LinkedIn, Email and Job Boards in tech recruitment
• The “Cult of The Engineer”
• Why most new recruiting products designed to help with tech recruitment are focusing on the wrong thing
Ken also gives a number of practical tips for all employers who are recruiting in this area
Subscribe to this podcast in iTunes
In this episode Matt Alder talks to Ken Ward of Winter Court Consulting
There is a huge amount on content published on a weekly basis detailing tools and techniques that can help employers recruit software engineers and other digital professionals. It can be very difficult to separate what is sound advice from all the click bait and product spin.
My guest for this episode is Ken Ward from Winter Court Consulting. Ken has two decades worth of practical experience in tech recruitment and is keen to bust a number of popular tech recruitment myths and truisms.
In the interview we discuss:
• Key motivations that make tech professionals move jobs
• How to design a recruitment process that works
• The often-disputed role of LinkedIn, Email and Job Boards in tech recruitment
• The “Cult of The Engineer”
• Why most new recruiting products designed to help with tech recruitment are focusing on the wrong thing
Ken also gives a number of practical tips for all employers who are recruiting in this area
Subscribe to this podcast in iTunes
In this episode Matt Alder talks to Melanie Hayes Head of Organisational Development at Compass
Over the last few years an increasing number of employers have been developing apprenticeship programmes to address long term skill shortages in their industries. One company who are doing this very successfully are Compass who have offered over 3000 Apprenticeships in the last five years and have achieved a Grade 2 Ofsted rating for their programme.
My guest for this episode is Melanie Hayes Head of Organisational development at Compass and it was very interesting to hear more about the programme and the value it brings to her organisation.
In the interview we discuss:
• Why Compass have an apprentice strategy
• The different types of value it brings to the business
• How apprentices are recruited
• Differing candidate expectations
• The number one reason why every employer should invest in apprenticeships
Mel also talks about the changing landscape in experience hire recruitment and shares her thoughts on the future
Subscribe to this podcast in iTunes
From the publisher's feed

333 Listeners

43,359 Listeners

1,459 Listeners

16,852 Listeners

120 Listeners

508 Listeners

111,799 Listeners

89 Listeners

98 Listeners

9,070 Listeners

654 Listeners

104 Listeners

857 Listeners

88 Listeners

6,448 Listeners

423 Listeners

3,041 Listeners

540 Listeners

53 Listeners

26 Listeners

19,254 Listeners

580 Listeners

21 Listeners