Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?

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A couple of weeks ago, LinkedIn published its annual Global Talent Trends research which explored some of the key themes they are seeing developing in talent acquisition for 2020.

My guest this week is, Amy Schultz, Director of Talent Acquisition at LinkedIn. Amy is returning to the show for the second time to share her insights as a talent acquisition professional on the key findings in the research and also to tell us more about what we can expect to see from Linkedin in 2020

The key trends we discuss in the interview are:

• Employee Experience

• People Analytics

• Internal Recruiting

• Multi-Generational Workforce

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With so much focus on technology, it's essential not to forget the human nature of recruiting. Engagement, empathy, influence and persuasion are not currently hard wired into chatbots or algorithms and are vital elements of effective recruiting.

My guest this week is Jodi Cohen, Director Talent Acquisition at The Tombras Group. With many of Tombras's hires having to relocate Jodi using empathy and the questioning skills, she learned as an agency recruiter to build high levels of trust with her target talent.

In the interview, we discuss:

• The recruiting challenges at Tombras

• Persuasion based on building trust

• Personalization

• Hiring manager relationships

• Building an excellent candidate experience

• The differences between agency recruiting and internal recruiting

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Data based intelligence is a critical part of the modern world, but historically talent acquisition has tended to be based on gut feel and lived experience, making it very slow to wake up to the new realities of data-based decision making. Thankfully things are now changing, and one aspect of this change is the rise of talent intelligence as a talent acquisition business function.

My guest this week is Marlieke Pols, Talent Intelligence analyst at Philips. Marklieke recently authored a whitepaper that Phillips has published aimed at helping employers better appreciate the immense value of talent intelligence as a critical part of any talent acquisition strategy.

In the interview, we discuss:

• What is talent intelligence?

• Why instinct is not good enough

• Difference between talent intelligence and people analytics

• The key benefits, KPIs and ROI of talent intelligence

• Data sources

• How many employers are using talent intelligence

• Building the business case

• The skills needed in a talent intelligence team.

Download the Philips Talent Intelligence Whitepaper

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The recruiting technology marketplace is getting extremely complex, and it can be challenging for talent acquisition leaders to develop fully effective technology strategies.

My guest this week is David Wilson, CEO of industry analysts The Fosway Group. In our interview, David talks about the kind of approach and insights Fosway used to analyse talent technology markets. We also talk in some depth about the HCM suite versus specialist solution debate. A debate I can see raging for some time yet and one that will continue to shape the patterns of investment and acquisition in the recruiting technology marketplace.

In the interview we discuss:

• The role of an industry analyst

• Headline findings from Fosway’s 9 Grid report into Talent Acquisition

• Why the talent acquisition technology market is currently in flux

• HCM suite vendors versus specialists

• The evolution of the ATS / CRM debate

• Ecosystems over systems

• Current shortcomings in data and analytics

Download the Fosway 9 Grid report here

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Recruiting Future Round-Up is the new monthly show on The Recruiting Future Podcast channel. It's a short round-up that highlights episodes you may have missed and gives you my take on some of the key learnings from my guests.

As this is my last show of the year, rather than offer you a round-up specifically for the December interviews, I thought I'd round up the whole of 2019 and at the same time take a little bit of a look forward to 2020.

Links to interviews mentions in the show:

Bruce Daisley

Tom Goodwin

Francesa Gino

Matthew Syed

Anna Whitehouse

Podcast audience survey, I need your feedback.

Thanks to 4MAT for sponsoring, if you are thinking of replacing or refreshing your careers website in 2020, I would strongly recommend downloading their new eBook.

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It seems like we have been talking about the candidate experience forever, and while some employers have made progress in improving things, there is still a long way to go. One of the issues has always been the lack of a recognised model to explain and then consequently strategically address the candidate experience.

I was therefore delighted to hear that Exaqueo, Career Crossroads and The Talent Board have been working in partnership with several Fortune 500 employers to develop a new employee lifecycle and candidate experience model. To tell us all about this, my guest this week is Susan LaMotte, Founder and CEO of Exaqueo.

In the interview, we discuss:

• Process versus experience

• Phases of the candidate experience

• The unification of candidate experience and employee experience

• Why so few employers are fixing their candidate experience

• Measurement

• Source of influencer versus source of hire

• Talking points and messaging for employee referrals

• Employer Brand

Susan also talks about the role of technology and the importance of the Candidate Experience Awards.

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Many organizations are currently finding talent acquisition very challenging and need to increase the sophistication of their recruitment marketing to connect with and influence their target audiences of talent.

My guest this week is Celinda Appleby, Global Talent Attraction Director at Visa. Visa is using a strategy of data-driven recruitment marketing supported by sophisticated storytelling and technology to meet their recruiting challenges and Celinda has some great practical insights to share.

In the interview, we discuss:

• Visa's recruiting challenges

• How recruitment marketing is changing

• Dealing with multiple personas and target audiences

• Using data for audience insight

• The importance of market analysis

• Working in close partnership with vendors

• Building business cases and consensus internally

• The role of technology

• Redefining what storytelling means

Celinda also shares her thoughts on where the industry is going over the next two to three years.

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Buying and implementing a new ATS can be a long, complicated and frustrating process, not to mention the additional work required to drive adoption once the system is actually in place. So what can employers do to set themselves up for success and make sure the process achieves its ultimate objectives?

My guest this week is Shanu Varghese, Director, Global HR Technology at Apollo Global Management. During his career, Shanu has been responsible for over 50 HR technology implementations and has some great insights and advice to share.

In the interview, we discuss:

• The importance of keeping up to date with the market and having an open mind

• How to approach the RFP process

• Achieving stakeholder buy-in

• Strategies for successful implementation

• Tailoring your strategy to reflect geographical and role differences

• How to encourage usage and adoption

• The importance of understanding the vendor's product roadmap.

Shanu also talks about recruiting automation and what's next for Apollo.

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Back in September 2018, I interviewed industry consultant Bas Van De Haterd about his research work exploring emerging assessment technologies. The assessment market is moving exceptionally quickly, and I wanted to invite Bas back, a year later, to update us on what has changed.

In the interview, we discuss:

• The problems with traditional methods of assessment

• Making sense of evolving technologies

• The issue with black box algorithms

• Are micro-expressions useful?

• The power of game-based assessments

• Using technology to broaden pools of talent

Bas also shares several case studies from employers achieving considerable success with new assessment technology and give us his view on the future.

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One of the ongoing themes of the podcast in 2019 has been my quest to cut through the hype and find out to what extent employers are automating aspects of their recruiting process. I've spoken to several practitioners and look at the automation debate for a few different angles. So I thought it was high time that I talked to a recruiting technology vendor about the art of the possible in recruiting automation and the benefits they are seeing their clients get from it.

My guest this week is Aida Fazylova, founder and CEO of XOR, an automated communication platform for recruiting. Aida started her career as a recruiter and has some great insights to share into both the current and future capabilities of recruiting automation.

In the interview, we discuss:

• The amount of time wasted on repetitive tasks in recruiting

• The evolving sophistication of chatbots

• Natural language recognition and intent analysis

• Do candidates like interacting with chatbots?

• What areas of the recruiting can be automated now and how much could be automated in the future

• Humans versus machines

Aida also talks about the results and benefits employers are getting from recruiting automation as well her predictions for the marketing int he next 12 months.

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