Today's episode of Redefining Medicine features Gregory Brannon, MD. Dr. Greg Brannon founded Optimal Bio in 2012 and now acts as the medical director for the North Carolina locations and in addition continues to work in OB/GYN. During his 30-year career as an OB/GYN in the Raleigh area, Dr. Brannon became interested in bioidentical hormone replacement therapy methods around 2006. Upon seeing the success that many of his friends had experienced with BHRT, he performed his own research, concluded that it was viable and effective, and started the therapy on himself.   He was inspired by the improvements he saw in himself, and thus Optimal Bio was born. Since officially launching in 2012, the team at Optimal Bio has treated thousands of patients, both men and women, ages 18 to 86 and the results have been astounding. Dr. Brannon personally attends to patients in each of his four locations to provide the best possible care.