Social Media for B2B Growth: LinkedIn Strategies and Tips

Reduce Your LinkedIn Ad Spend Using This Proven Tactic


Listen Later

Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa. 

Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns. 

The key moments in this episode are: 00:00:00 - Introduction 00:00:49 - AJ's Journey on LinkedIn  00:03:08 - Top Three LinkedIn Ads Features  00:06:54 - Integrating Organic and Paid Strategies 00:09:12 - The Power of LinkedIn Ads  00:13:23 - Importance of Building Relationships Before Expecting Results  00:14:25 - Pitfalls to Avoid in LinkedIn Ad Targeting  00:16:00 - The Importance of Having a Clear Target Audience 00:17:18 - CEO Targeting on LinkedIn and User Experience  00:18:29 - Trends in LinkedIn Ads and the Rise of Video 00:26:59 - The Power of Snazzy Subtitles 00:27:57 - Adapting to New Video Trends  00:29:17 - The Power of Retargeting  00:30:34 - Get Better Results with Retargeting 00:31:36 - Building Targeted Lists for Future Ads 

Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

www.b2bgrowthco.com

#LinkedInAds #LinkedIn #CompanyPages 

...more
View all episodesView all episodes
Download on the App Store

Social Media for B2B Growth: LinkedIn Strategies and TipsBy Michelle J Raymond - LinkedIn B2B Expert

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

15 ratings


More shows like Social Media for B2B Growth: LinkedIn Strategies and Tips

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,454 Listeners

Sales Gravy: Jeb Blount by Jeb Blount

Sales Gravy: Jeb Blount

592 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,622 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,434 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,582 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,250 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,068 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

My First Million by Hubspot Media

My First Million

2,643 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

153 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

185 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

560 Listeners

The LinkedIn™ Branding Show by Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show

22 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

83 Listeners