The Google Ads Podcast

šŸ’° Reducing Customer Acquisition Costs (Case Study Breakdown)


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Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.

Related videos:

šŸ’° Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro Ā Ā 

Ā ā€¢Ā šŸ’°Ā BoostĀ ROI:Ā UsingĀ KPIsĀ toĀ DiagnoseĀ M...Ā Ā 

šŸ’£ Free Media Efficiency Ratio (MER) Tracker Sheet: Ā Ā 

Ā ā€¢Ā šŸ’£Ā FreeĀ MediaĀ EfficiencyĀ RatioĀ (MER)Ā T...Ā Ā 

šŸ’£ The Key Performance Indicators (KPIs) You Should Share to Clients: Ā Ā 

Ā ā€¢Ā šŸ’£Ā TheĀ KeyĀ PerformanceĀ IndicatorsĀ (KPI...Ā Ā 

šŸ“Š The KPI For Measuring Brand Lift: Ā Ā 

Ā ā€¢Ā šŸ“ŠĀ TheĀ KPIĀ ForĀ MeasuringĀ BrandĀ LiftĀ Ā 

šŸ“Š The Most Important Marketing KPI You’re Not Measuring: Cost Per Content: Ā Ā 

Ā ā€¢Ā šŸ“ŠĀ TheĀ MostĀ ImportantĀ MarketingĀ KPIĀ Yo...Ā Ā 



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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


šŸ–„ļø Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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The Google Ads PodcastBy Solutions 8

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