Title: This Slight Change in Approach Led to a Giant Change in Referral Results Host: Michael J. Maher Guest: Billey Dooley, U.S. Army Veteran and Realtor in Riverside, California Description: In this episode, Michael J. Maher sits down with U.S. Army veteran and California Realtor Billey Dooley to share how one simple shift in approach completely transformed his results. After being introduced to The Seven Levels of Communication by his mother-in-law, Billey joined Event Mastery and launched his first event—Coffee with Heroes—on National Ice Cream Day. What started as a fun community gathering turned into a powerhouse referral event, bringing in 149 attendees, 15 referrals, and over $9 million in potential business. Billey reveals how trusting the system, embracing creativity, and applying his military mindset helped him execute an unforgettable experience and build momentum in his business. (7L) Referral Strategies Podcast Topics: Event Mastery, Launch Party Special Offer: Last call for our Event Mastery Class! Join us at www.EventMastery.com

Title: What if You Had a Referral Machine that Churned Out 10+ Referrals EVERY TIME YOU USED IT? Host: Michael J. Maher Guest: Steve McIlvaine Description: Imagine a proven system that works like a referral machine — every time you use it, you earn 10 or more referrals. That's exactly what happened for Virginia/DC Realtor® Steve McIlvaine when he hosted his very first client appreciation event using the Event Mastery system. In this episode, Michael J. Maher and Steve break down how a simple summer gathering — complete with barbecue, outdoor games, and kids' activities at Lake Fairfax Park — produced an astonishing 52 referrals: 11 before the event even started, 12 during, and 29 afterward. Steve reveals the strategies that turned his "Lakeside Barbecue and Fun" into a relationship-building, lead-generating powerhouse, plus lessons learned about sponsors, invitations, and follow-up that you can apply to your own business. (7L) Referral Strategies Podcast Topics: Event Mastery Special Offer: Ready to build your own "referral machine"? Join Event Mastery, starting October 7th, and learn the exact steps Steve used to turn one gathering into 52 referrals. Use coupon code Podcast at checkout for $500 off this class!