Good Content with Shannon McKinstrie

Relatable Humor That Says “They Get Me!”


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We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share.

In this episode we’ll be covering:

  • How relatable content, especially humor, bonds people.
  • Humor isn’t for everyone, many viral accounts succeed without humor, so don’t feel the pressure to create something that doesn’t feel right for you.
  • Try using ChatGPT prompts to generate creative content ideas that your audience will connect with.
  • We’ll talk through three common types of funny content for regular posting.
  • Create evergreen content that doesn't rely on trends.
  • Embrace trial and error throught testing and tweaking content strategies for success.


Links to reels in this episode:

  • Reel #1: Drinking + Golfing



Other episodes you might have missed:

  • Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
  • Episode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)
  • Episode 040: Build More Connections with Everyday Moments
  • Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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