What makes a lawyer walk away from Big Law, scale a furniture startup, build a 12-location med spa, then grow a niche firm past seven figures? How do you market a law firm when the buying cycle moves slowly? What happens when you give away the entire playbook and still win? Why does the first hire so often fail, and what mindset keeps you moving when everything stalls? In this episode, Sara Shikhman unpacks relentless progress, subscription pricing, and the marketing engine behind Lengea Law. Ready to rethink growth?