For about the majority of Reagan’s presidency He-Man was the master of the toy aisle. Concocted by Mattel, aided by the synergy of a cartoon, and ultimately undone by corporate greed and an underperforming movie (that one of our cohost loves) , take a journey with us to Eternia to see a musclebound hero who’s been killed and resurrected many times because you can’t keep a once successful IP down.

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