In this episode, we sit down with Chris Grieveson, FMA client of 1 year and the owner of Primal Fitness in Newcastle who overcame numerous challenges with his landlord to build his successful group training facility. Chris shares his journey from being made redundant during the 2009 credit crunch, transitioning from finance to becoming a personal trainer, and eventually running his own business. Join us in this episode as we uncover the story of Chris Grieveson, an introverted entrepreneur who transformed challenges into opportunities, providing inspiration for fitness enthusiasts and business owners.

Here are the key highlights from our conversation:

• Sales: The Lifeblood of Business: Chris emphasises the significance of sales, considering it the lifeblood of any business. He shares his mindset shift towards sales, enabling him to provide for his family and support his employees.

• Building Community: Primal Fitness boasts a community-driven atmosphere, hosting quarterly socials and engaging events, including winter and summer games. Chris delves into the importance of fostering connections within his gym.

• Balancing Autonomy And Responsibility: Running his own business grants Chris autonomy, but it also comes with responsibilities. He discusses how he manages this balance, ensuring both personal freedom and accountability towards his employees.

• Strategic Investments: Chris highlights the critical role of investments in marketing and sales. He explains how strategic investments lead to increased customer base and business growth, emphasising the direct correlation between where you invest and the returns you gain.

• Fitness And Business: Apart from his business insights, Chris shares his daily routine, focusing on his personal fitness. His goal is a peaceful morning routine, ensuring he has time for his workout and mental preparation for the day ahead.

• Evolution And Adaptation: Chris discusses the evolution of his gym, sharing valuable insights from mistakes made in his first location and how he applied those lessons to create a successful model in his second location.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

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Connect with Chris at Primal Fitness:

https://www.instagram.com/primalfitnessgymnewcastle/